Core Viewpoint - The article emphasizes the evolving consumer expectations for refrigerators, highlighting a shift from mere food storage to a focus on health, preservation, and smart experiences [2][3]. Group 1: Consumer Needs and Experiences - Consumers are increasingly interested in refrigerators that address diverse needs, including health and preservation, as showcased in the "Haier New Wave" refrigerator special [3][31]. - The emotional connection people have with their refrigerators is significant, as they often represent memories and familial love, transcending their functional role [6][10]. - The article illustrates how Haier's Mairang refrigerator addresses common issues like odor and bacteria, with a 99.999% sterilization rate through its EPP Super Clean System [7][10]. Group 2: Product Features and Innovations - The Mairang refrigerator features a high-end closed partition design that allows for independent storage of various food types, effectively preventing flavor mixing [10][16]. - The refrigerator employs full-space preservation technology, which maintains the quality of food items, such as keeping homemade buns soft after a month in the freezer [17][20]. - The article highlights the smart voice assistant, which provides customized preservation plans and reminders for food consumption, catering to busy lifestyles [29][30]. Group 3: Engagement and Brand Connection - The "Haier New Wave" event creatively engaged participants by transforming technical features into relatable experiences, resonating with the audience's emotions [5][31]. - The competition showcased innovative presentations that connected Haier's brand philosophy with consumer experiences, leading to a strong emotional response from the judges [31][34]. - Two participants advanced to the national finals, indicating the successful engagement strategy and the brand's commitment to connecting with younger consumers [34].