冰箱高端化转型

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原材料普涨助推高端化转型 冰箱市场一季度实现规模同比大涨
Bei Jing Shang Bao· 2025-08-13 23:12
Group 1 - The core viewpoint of the articles highlights that the rising prices of raw materials are accelerating the transformation of refrigerator companies towards high-end products [1][2] - The refrigerator market in 2021 is characterized by a recovery, with retail volume reaching 8.88 million units from January to April, a year-on-year increase of 26.3%, and retail sales amounting to 27.1 billion yuan, up 39.3% year-on-year [1] - The increase in prices of raw materials such as copper, aluminum, steel, and plastic has led to high production cost pressures for the refrigerator industry, prompting competition in profit margins within niche markets like French and side-by-side refrigerators [1] Group 2 - Whirlpool (China) is leveraging the group's bargaining power with upstream suppliers to mitigate the negative impacts of rising raw material prices [2] - The company is also optimizing its product structure by adjusting prices on more profitable products and aligning with the market's structural upgrade towards multi-door and side-by-side refrigerators [2]