Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]