冰雪+文旅
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伊春市南岔县以全域实践铸就“速滑冠军摇篮”
Xin Lang Cai Jing· 2026-02-20 03:08
Core Viewpoint - Heilongjiang Province's Yichun City, specifically Nanchan County, has developed a comprehensive speed skating program over 40 years, producing numerous champions and earning the title of "speed skating champion cradle" through a model of government leadership, school-local collaboration, and community participation [1][4]. Group 1: Government Support and Infrastructure - Since the establishment of the speed skating training class in 1974, Nanchan County has focused on a "strong sports county" strategy, creating a robust support system with over 200,000 yuan allocated annually for athlete training [1]. - Key projects like the Community Fitness Center and Dongfanghong Skating Rink have been developed, providing essential facilities for ice and snow sports [1]. - Speed skating courses have been integrated into primary and secondary school curricula, and a two-tier selection mechanism has been established to efficiently nurture talent [1]. Group 2: School-Local Collaboration - Dongfanghong School, founded in 1942, has a rich history of 82 years in education and 46 years in speed skating, becoming a birthplace of legends [3]. - The school has implemented a "1+X" sports curriculum system, making speed skating a specialized program and ensuring comprehensive coverage of ice and snow sports [3]. - The training principles balance academic and specialized skills, fostering a culture of perseverance and national pride among students [3]. Group 3: Community Engagement - The community fitness participation rate has reached 50%, with over 20% of the population engaged in amateur sports, creating a "national matrix" of ice and snow sports enthusiasts [4]. - Nanchan County has leveraged its "ice and snow + cultural tourism" potential through events like the Forest Snow Festival and speed skating invitation competitions, enhancing its "speed skating city" brand [4]. - The county's approach, from sports schools to community involvement, exemplifies the essence of a strong sports county, aiming for further achievements in the future [4].
(新春走基层)吉林“村厨大赛”烹年猪 乡村“厨神”献技飨游客
Xin Lang Cai Jing· 2026-02-08 10:17
Group 1 - The event "Dadongshan Water Welcomes the World: Year Pig Flavor into Thousands of Homes" village chef competition was held in Jilin City, showcasing local culinary traditions and attracting tourists [1][7] - Jilin City is a major hub for ice and snow tourism in China, featuring world-class ski resorts and unique natural phenomena, which has led to a rise in cultural and tourism activities this winter season [1][7] - The competition included nine teams from various counties, focusing on traditional iron pot cooking, with a mandatory dish of year pig stew and an optional dish, judged by both professional and public judges [2][3][6] Group 2 - The winning team for the "Most Popular Village Chef Award" was from Longtan District, while the "Best Year Pig Stew" award went to a team from Huadian City [6] - Each participating team received a year pig as a reward, and the dishes prepared were shared with citizens and tourists after the competition [6][7] - The event is part of Jilin City's "Year Flavor" theme activities, aimed at enhancing the winter tourism market by integrating rural flavors into the cultural tourism experience [7]
解锁“冰雪+文旅”新体验
Xin Lang Cai Jing· 2026-01-10 20:33
Core Viewpoint - The first Beijing-Tianjin-Hebei Chaobai River Ice Fishing Competition is being held, attracting over 400 participants and promoting winter tourism and local economy through the integration of ice fishing and tourism [1][2] Event Summary - The competition is part of the 12th National Public Ice and Snow Season series and takes place in the Chaobai River area, featuring a two-day event with pre-drilled ice holes spaced 5 meters apart [1] - The ice thickness is maintained between 15 to 20 centimeters, with 9,500 pounds of fish initially released and an additional 3,000 pounds planned for replenishment after the first day [1] Participant Experience - Ice fishing differs from traditional fishing, requiring specialized equipment such as shorter rods under 0.8 meters, which tests the skill and experience of participants [2] - Participants express enthusiasm for the event, highlighting the significance of gathering anglers from the three regions to share experiences and foster community [2] Economic and Tourism Impact - The event is expected to enhance the "Chaobai River·Leisure Life Town" by integrating local food and agricultural products, thereby stimulating winter consumption and attracting more visitors [2] - The competition aims to set a benchmark for ice fishing events in North China, promoting a model that combines safety and environmental considerations [2]
黑龙江元旦迎“开门红”:接待游客超860万人次
Xin Lang Cai Jing· 2026-01-04 06:34
Group 1 - The cultural and tourism market in Heilongjiang Province showed strong performance during the New Year holiday, with a total of 8.637 million visitors and total spending of 9.16 billion yuan, with 25.7% of visitors coming from outside the province [2] - Various regions in the province launched distinctive cultural and tourism activities centered around "ice and snow," significantly enhancing market vitality, with Harbin Ice Snow World achieving record visitor numbers on New Year's Eve [3] - A diverse range of tourism routes were introduced, including themes like ice sports, wellness, ecological sightseeing, and cultural experiences, attracting a large number of tourists [5] Group 2 - Consumer promotion measures proved effective, with various locations offering coupons, ticket discounts, and unique events to stimulate cultural and tourism consumption [5] - Events such as the "Aurora Feast" in Mohe's Beiji Village highlighted regional charm and contributed to the overall appeal of the tourism offerings [5]
视频丨多地解锁“冰雪+”新场景 点燃冬季文旅消费新热潮
Xin Lang Cai Jing· 2025-12-28 06:03
Group 1 - The core idea of the news is the integration of romance and winter tourism in Jilin Changbai Mountain, highlighted by the opening of the "Beautiful Pine Love Forest" marriage registration office, which features a 1314-meter romantic snow path for couples [1][3][4] - The new winter tourism model aims to create a unique cultural tourism brand by combining marriage needs with winter sports and scenic resources, enhancing the overall visitor experience [3][4] - Inner Mongolia is also promoting winter tourism by launching various activities and policies, such as the "Snow Holiday" for students, which is expected to stimulate consumer spending and attract tourists [3][6] Group 2 - The marriage registration office allows couples to register their marriage using their ID cards, and offers additional services like a marriage vow ceremony and romantic travel packages [4] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate a total spending of 450 billion yuan [6] - In Chongqing, the development of ice and snow study tours is seen as a new growth point for winter tourism, with tailored programs for different age groups to engage students in winter sports [6][8]
“东方雪源圣地”迎单板滑雪世界杯 赤峰170项冬季文旅活动助力
Zhong Guo Xin Wen Wang· 2025-10-28 06:18
Core Viewpoint - The 2025-2026 FIS Snowboard World Cup Parallel Event will take place in Meilin Valley, Inner Mongolia, on December 6-7, 2025, showcasing the region's potential as a winter sports destination and promoting local tourism through a series of winter cultural activities [1][5]. Group 1: Event Details - The event will feature two parallel giant slalom competitions and has invited over 40 countries and regions to participate [1]. - The Meilin Valley is recognized as a world-class snow region, comparable to the Alps and Rocky Mountains, and is referred to as the "Oriental Snow Source" [1]. Group 2: Local and International Collaboration - The event is expected to enhance local talent development and align with the FIS's goal of promoting winter sports globally, as highlighted by FIS official Peter Klauger [4]. - The National Sports Administration plans to collaborate with the local government to improve course facilities and standards, aiming to create a high-quality platform for athletes preparing for the Winter Olympics [5]. Group 3: Cultural and Tourism Integration - The city of Chifeng will leverage the event's influence to organize 170 winter cultural and tourism activities, including the "Happy Ice and Snow Season" and the Silver Winter Camel Culture Festival [5].
报告指新消费场景和商业模式驱动中国冰雪产业发展
Zhong Guo Xin Wen Wang· 2025-10-16 13:18
Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]
上海耀雪冰雪世界开业一周年 国际冰雪文化季正式启幕
Zheng Quan Ri Bao Wang· 2025-09-07 09:47
Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]
长春文旅创新热潮涌动:打造“不落幕”的冰雪奇缘
Zhong Guo Xin Wen Wang· 2025-05-13 08:51
Group 1 - The Changchun Film and Cultural Creative Incubation Park Phase II project has a total investment of 4.06 billion yuan and includes three main components: a film research and study base, a snow experience photography base, and outdoor supporting facilities, showcasing local cultural tourism characteristics [1] - The snow experience photography base covers an area of approximately 120,000 square meters, featuring an indoor ski resort with a maximum drop of 85 meters and the longest ski run of about 412 meters, making it the largest indoor ski complex in Northeast China [1] - The project is expected to accommodate an average of 3,000 skiers daily, unaffected by seasonal weather conditions, enhancing the local tourism and consumption market [1][2] Group 2 - The indoor constant temperature rainforest atrium within the film research and study base spans 3,500 square meters and features tropical plants, utilizing lighting and holographic projections to create a mysterious rainforest scene [2] - The project aims to boost the local economy by enhancing first-store economy, cultural tourism economy, and night economy, thereby increasing brand visibility and consumer traffic in the region [2] - Another project, the Changchun Jingyue High-tech Zone Cultural Creative Industry Park, with a total investment of 3.34 billion yuan, is also under construction, focusing on cultural heritage, green ecological parks, and digital urban vitality [3]
专访上海耀雪置业有限公司总经理李丙瑞:耀雪专业开路 探索“冰雪+文旅”新样本
Sou Hu Cai Jing· 2025-04-29 12:43
Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]