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解锁“冰雪+文旅”新体验
Xin Lang Cai Jing· 2026-01-10 20:33
(来源:天津日报) 转自:天津日报 "为了在确保比赛安全的前提下,让钓鱼爱好者感受潮白河冰钓的独特魅力,我们专门将紧邻潮白河的 一处坑塘设置为比赛场地,冰层厚度保持在15厘米至20厘米,并进行分区、分组比赛。同时,提前投放 9500斤鱼,第一天比赛结束后计划补充3000斤鱼,让大家钓得尽兴。"宝坻区体育局群竞科科长程晓妮 告诉记者,环境越来越美的潮白河是我市的一块生态招牌,深受全国钓鱼爱好者青睐。近几年,宝坻区 成功举办了"全能王"全国钓鱼锦标赛、中华垂钓大赛、京津冀职工垂钓大赛等重要赛事,赢得了好口 碑。 "冰钓和传统垂钓不同。冬天里,鱼不活跃,咬钩更难。我们用的钓竿也从传统比赛三四米长的大竿换 成了不到0.8米的小竿,更考验经验技术。"来自北京的参赛选手赵刚是名资深钓友,走下赛场的他笑 道,"一条潮白河,连通了京津冀,大家都觉得在这里比赛更有意义。三地钓友聚在一起交流经验,早 就驱散了寒意,我们已经开始期待下一次大赛了!" 赛场不远处,新开口镇还打造了"漫生活市集"。这里不仅有当地特色小吃,还有宝坻区的特色农产品, 吸引不少游客驻足尝鲜购买。该镇以此次赛事为契机,丰富"潮白河·漫生活小镇"业态内涵,深化" ...
黑龙江元旦迎“开门红”:接待游客超860万人次
Xin Lang Cai Jing· 2026-01-04 06:34
全省各地精心策划,以"冰雪+"为核心,推出了一系列特色鲜明、体验丰富的文旅活动和产品,有效激发了市场活力。哈尔滨冰雪大世界作为跨年主阵 地,创下历届跨年夜客流新高,中央大街"最美人墙"温暖人心,地铁单日客运量突破172万人次。齐齐哈尔、黑河、鸡西、伊春等地也举办了各具特色的 跨年晚会、冰雪庆典、森林欢乐季等活动,营造了浓郁的节日氛围。 为满足多样化需求,各地推出了涵盖冰雪运动、温泉康养、生态观光、民俗体验、精品研学等主题的旅游线路。佳木斯抚远"东极新年马拉松"、大庆国际 研学冬令营、鹤岗主题精品线路等,吸引了大量游客参与。同时,全省文艺院团、博物馆、图书馆、群文系统推出了多场音乐会、展览、社教及惠民演 出,提升了假日文化内涵。 来源:黑龙江发布 2026年元旦假日期间,黑龙江省文化和旅游市场安全有序、供给丰富、人气兴旺,交出一份亮眼成绩单。据移动大数据测算与中国旅游研究院研究分析, 假日期间全省累计接待游客863.7万人次,实现游客总花费91.6亿元,其中省外游客占比达25.7%,市场辐射力进一步增强。 促消费举措成效显著。牡丹江雪乡、镜泊湖,大庆猛犸乐园,鸡西、伊春、七台河、黑河、绥化、大兴安岭等地通过发放 ...
视频丨多地解锁“冰雪+”新场景 点燃冬季文旅消费新热潮
Xin Lang Cai Jing· 2025-12-28 06:03
在冰雪活动现场,大家不仅能体验丰富的冰雪娱乐项目,还能品尝到火锅、烤羊腿、毛血旺等多种特色美食,为寒冷的户外活动增添温暖与乐趣。 依托婚姻登记"全国通办"政策,在全新开放的长白山美人松爱情森林婚姻登记处,情侣们凭身份证即可完成登记。婚姻登记处开放当日,工作人员还为前来 领证的情侣准备了婚姻誓言仪式及领证全程影像记录,并推出天池景点浪漫告白平台、三天两晚情侣专属等旅游路线。 转自:央视新闻客户端 吉林长白山 "冰雪+婚恋"浪漫启幕 解锁文旅新场景 12月26日,吉林长白山美人松爱情森林婚姻登记处正式启用,串联起1314米浪漫雪道与婚姻登记服务, 打造冰雪季沉浸式文旅新场景。 作为全新文旅业态的核心场景,长白山美人松爱情森林构建了全长1314米的情侣踏雪线路,情侣们可途经"恋语松铃""松涛 鹊桥"等特色打卡点,沿途雪影松姿相映成趣。 这个新雪季,长白山以冰雪为媒、以松林为证,将婚恋需求与文旅资源深度融合,打造差异化文旅新名片,让游客在感受白雪魅力的同时,定格爱情美好瞬 间,解锁冰雪文旅消费新场景。 内蒙古 冰雪竞技加美食 多元融合畅享冬游乐趣 内蒙古冰雪资源丰厚,当地也不断深挖冰雪运动的形式,推出惠民举措,为 冬 ...
“东方雪源圣地”迎单板滑雪世界杯 赤峰170项冬季文旅活动助力
Zhong Guo Xin Wen Wang· 2025-10-28 06:18
Core Viewpoint - The 2025-2026 FIS Snowboard World Cup Parallel Event will take place in Meilin Valley, Inner Mongolia, on December 6-7, 2025, showcasing the region's potential as a winter sports destination and promoting local tourism through a series of winter cultural activities [1][5]. Group 1: Event Details - The event will feature two parallel giant slalom competitions and has invited over 40 countries and regions to participate [1]. - The Meilin Valley is recognized as a world-class snow region, comparable to the Alps and Rocky Mountains, and is referred to as the "Oriental Snow Source" [1]. Group 2: Local and International Collaboration - The event is expected to enhance local talent development and align with the FIS's goal of promoting winter sports globally, as highlighted by FIS official Peter Klauger [4]. - The National Sports Administration plans to collaborate with the local government to improve course facilities and standards, aiming to create a high-quality platform for athletes preparing for the Winter Olympics [5]. Group 3: Cultural and Tourism Integration - The city of Chifeng will leverage the event's influence to organize 170 winter cultural and tourism activities, including the "Happy Ice and Snow Season" and the Silver Winter Camel Culture Festival [5].
报告指新消费场景和商业模式驱动中国冰雪产业发展
Zhong Guo Xin Wen Wang· 2025-10-16 13:18
Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]
上海耀雪冰雪世界开业一周年 国际冰雪文化季正式启幕
Zheng Quan Ri Bao Wang· 2025-09-07 09:47
Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]
长春文旅创新热潮涌动:打造“不落幕”的冰雪奇缘
Zhong Guo Xin Wen Wang· 2025-05-13 08:51
Group 1 - The Changchun Film and Cultural Creative Incubation Park Phase II project has a total investment of 4.06 billion yuan and includes three main components: a film research and study base, a snow experience photography base, and outdoor supporting facilities, showcasing local cultural tourism characteristics [1] - The snow experience photography base covers an area of approximately 120,000 square meters, featuring an indoor ski resort with a maximum drop of 85 meters and the longest ski run of about 412 meters, making it the largest indoor ski complex in Northeast China [1] - The project is expected to accommodate an average of 3,000 skiers daily, unaffected by seasonal weather conditions, enhancing the local tourism and consumption market [1][2] Group 2 - The indoor constant temperature rainforest atrium within the film research and study base spans 3,500 square meters and features tropical plants, utilizing lighting and holographic projections to create a mysterious rainforest scene [2] - The project aims to boost the local economy by enhancing first-store economy, cultural tourism economy, and night economy, thereby increasing brand visibility and consumer traffic in the region [2] - Another project, the Changchun Jingyue High-tech Zone Cultural Creative Industry Park, with a total investment of 3.34 billion yuan, is also under construction, focusing on cultural heritage, green ecological parks, and digital urban vitality [3]
专访上海耀雪置业有限公司总经理李丙瑞:耀雪专业开路 探索“冰雪+文旅”新样本
Sou Hu Cai Jing· 2025-04-29 12:43
Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]