冰雪+文旅
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伊春市南岔县以全域实践铸就“速滑冠军摇篮”
Xin Lang Cai Jing· 2026-02-20 03:08
全民参与,为速滑冠军培育赋能县域 校地协同,为速滑冠军培育激活引擎 始建于1942年的东方红学校,以82年办学积淀与46年速滑队传承,成为传奇诞生地。学校深耕"1+X"体 育课程体系,将速滑设为特色专修项目,在冬季浇制校园冰场,实现冰雪运动全覆盖。"三三四"训练原 则兼顾文化课与专项技能,破解学训矛盾;几代教练员薪火相传,零下三十度寒夜拉水浇冰的坚守,更 让"顽强拼搏、为国争光"的精神融入血脉。如今,学校速滑队梯队完整,屡获省、市级团体冠军,多项 国家级荣誉加身,成为体教融合的典范。 月牙湖冰场上,老者晨练、孩童嬉戏;冬季运动会上,青少年选手奋勇争先。社区健身人口覆盖率达 50%,业余体育运动参与率超20%,老年队、校园队、民间爱好者组成的"全民矩阵",让冰雪运动成为 生活日常。南岔县顺势而为,深挖"冰雪+文旅"潜力,通过森林泼雪节、速滑邀请赛、"冰超"越野比赛 等活动,让"冷资源"释放"热效应",打响"速滑名城"品牌。 从体校起步到校地协同,从政策护航到全民参与,南岔县用全域之力诠释了体育强县的内涵。未来,这 片冰上热土将继续深化体教融合,向着更耀眼的传奇进发。(完) 中新网黑龙江新闻2月19日电(刘璐)黑 ...
(新春走基层)吉林“村厨大赛”烹年猪 乡村“厨神”献技飨游客
Xin Lang Cai Jing· 2026-02-08 10:17
中新网吉林2月8日电 (记者 石洪宇)8日,"大东山水迎天下·年猪香味进万家"村厨大赛在吉林省吉林市开 赛,由县区选派的9支村厨队伍,现场用铁锅烹制年猪菜品,并邀请游客参与品评。 吉林市是中国冰雪旅游重镇,坐拥世界级雪场、雾凇奇观及"不冻松花江"等丰厚冰雪资源。新雪季以 来,当地文旅、商贸、赛事等精彩活动不断,带动文旅热度持续攀升。 此次大赛主办方介绍,在吉林乡村,春节前邀亲人、邻里共享"年猪宴"的习俗由来已久,将这一习俗升 级为城市文旅活动,旨在为市民、游客送去一份春节前的快乐。 场。 石洪宇 摄 当天清晨,9支代表队在吉林市人民广场点起柴火,加热铁锅。新鲜的黑猪肉与葱花等配料,在锅里不 停翻滚,腾起的雾气混合着肉香,让人垂涎。 吉林市农发集团战略发展部部长刘志全介绍,参赛的各支队伍在铁锅炖菜方面颇有造诣。比赛设置两个 项目——年猪烩菜为必选菜品,另外一道为自选菜。除了专业评委,还现场邀请19位游客担任大众评 委。 赛场上,村厨们各显身手,展现刀工、火候掌握、配料等方面的技巧。浓郁的烟火气聚拢来大批市民及 游客。历经三个多小时,拆骨肉、白肉血肠、红烧排骨等菜品纷纷出锅。 "非常幸运,刚下飞机就来当评委,吃到 ...
解锁“冰雪+文旅”新体验
Xin Lang Cai Jing· 2026-01-10 20:33
Core Viewpoint - The first Beijing-Tianjin-Hebei Chaobai River Ice Fishing Competition is being held, attracting over 400 participants and promoting winter tourism and local economy through the integration of ice fishing and tourism [1][2] Event Summary - The competition is part of the 12th National Public Ice and Snow Season series and takes place in the Chaobai River area, featuring a two-day event with pre-drilled ice holes spaced 5 meters apart [1] - The ice thickness is maintained between 15 to 20 centimeters, with 9,500 pounds of fish initially released and an additional 3,000 pounds planned for replenishment after the first day [1] Participant Experience - Ice fishing differs from traditional fishing, requiring specialized equipment such as shorter rods under 0.8 meters, which tests the skill and experience of participants [2] - Participants express enthusiasm for the event, highlighting the significance of gathering anglers from the three regions to share experiences and foster community [2] Economic and Tourism Impact - The event is expected to enhance the "Chaobai River·Leisure Life Town" by integrating local food and agricultural products, thereby stimulating winter consumption and attracting more visitors [2] - The competition aims to set a benchmark for ice fishing events in North China, promoting a model that combines safety and environmental considerations [2]
黑龙江元旦迎“开门红”:接待游客超860万人次
Xin Lang Cai Jing· 2026-01-04 06:34
Group 1 - The cultural and tourism market in Heilongjiang Province showed strong performance during the New Year holiday, with a total of 8.637 million visitors and total spending of 9.16 billion yuan, with 25.7% of visitors coming from outside the province [2] - Various regions in the province launched distinctive cultural and tourism activities centered around "ice and snow," significantly enhancing market vitality, with Harbin Ice Snow World achieving record visitor numbers on New Year's Eve [3] - A diverse range of tourism routes were introduced, including themes like ice sports, wellness, ecological sightseeing, and cultural experiences, attracting a large number of tourists [5] Group 2 - Consumer promotion measures proved effective, with various locations offering coupons, ticket discounts, and unique events to stimulate cultural and tourism consumption [5] - Events such as the "Aurora Feast" in Mohe's Beiji Village highlighted regional charm and contributed to the overall appeal of the tourism offerings [5]
视频丨多地解锁“冰雪+”新场景 点燃冬季文旅消费新热潮
Xin Lang Cai Jing· 2025-12-28 06:03
Group 1 - The core idea of the news is the integration of romance and winter tourism in Jilin Changbai Mountain, highlighted by the opening of the "Beautiful Pine Love Forest" marriage registration office, which features a 1314-meter romantic snow path for couples [1][3][4] - The new winter tourism model aims to create a unique cultural tourism brand by combining marriage needs with winter sports and scenic resources, enhancing the overall visitor experience [3][4] - Inner Mongolia is also promoting winter tourism by launching various activities and policies, such as the "Snow Holiday" for students, which is expected to stimulate consumer spending and attract tourists [3][6] Group 2 - The marriage registration office allows couples to register their marriage using their ID cards, and offers additional services like a marriage vow ceremony and romantic travel packages [4] - Inner Mongolia plans to host 159 unique cultural tourism activities and 45 winter tourism routes from November 2025 to March 2026, aiming to attract 300 million domestic tourists and generate a total spending of 450 billion yuan [6] - In Chongqing, the development of ice and snow study tours is seen as a new growth point for winter tourism, with tailored programs for different age groups to engage students in winter sports [6][8]
“东方雪源圣地”迎单板滑雪世界杯 赤峰170项冬季文旅活动助力
Zhong Guo Xin Wen Wang· 2025-10-28 06:18
Core Viewpoint - The 2025-2026 FIS Snowboard World Cup Parallel Event will take place in Meilin Valley, Inner Mongolia, on December 6-7, 2025, showcasing the region's potential as a winter sports destination and promoting local tourism through a series of winter cultural activities [1][5]. Group 1: Event Details - The event will feature two parallel giant slalom competitions and has invited over 40 countries and regions to participate [1]. - The Meilin Valley is recognized as a world-class snow region, comparable to the Alps and Rocky Mountains, and is referred to as the "Oriental Snow Source" [1]. Group 2: Local and International Collaboration - The event is expected to enhance local talent development and align with the FIS's goal of promoting winter sports globally, as highlighted by FIS official Peter Klauger [4]. - The National Sports Administration plans to collaborate with the local government to improve course facilities and standards, aiming to create a high-quality platform for athletes preparing for the Winter Olympics [5]. Group 3: Cultural and Tourism Integration - The city of Chifeng will leverage the event's influence to organize 170 winter cultural and tourism activities, including the "Happy Ice and Snow Season" and the Silver Winter Camel Culture Festival [5].
报告指新消费场景和商业模式驱动中国冰雪产业发展
Zhong Guo Xin Wen Wang· 2025-10-16 13:18
Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]
上海耀雪冰雪世界开业一周年 国际冰雪文化季正式启幕
Zheng Quan Ri Bao Wang· 2025-09-07 09:47
Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]
长春文旅创新热潮涌动:打造“不落幕”的冰雪奇缘
Zhong Guo Xin Wen Wang· 2025-05-13 08:51
Group 1 - The Changchun Film and Cultural Creative Incubation Park Phase II project has a total investment of 4.06 billion yuan and includes three main components: a film research and study base, a snow experience photography base, and outdoor supporting facilities, showcasing local cultural tourism characteristics [1] - The snow experience photography base covers an area of approximately 120,000 square meters, featuring an indoor ski resort with a maximum drop of 85 meters and the longest ski run of about 412 meters, making it the largest indoor ski complex in Northeast China [1] - The project is expected to accommodate an average of 3,000 skiers daily, unaffected by seasonal weather conditions, enhancing the local tourism and consumption market [1][2] Group 2 - The indoor constant temperature rainforest atrium within the film research and study base spans 3,500 square meters and features tropical plants, utilizing lighting and holographic projections to create a mysterious rainforest scene [2] - The project aims to boost the local economy by enhancing first-store economy, cultural tourism economy, and night economy, thereby increasing brand visibility and consumer traffic in the region [2] - Another project, the Changchun Jingyue High-tech Zone Cultural Creative Industry Park, with a total investment of 3.34 billion yuan, is also under construction, focusing on cultural heritage, green ecological parks, and digital urban vitality [3]
专访上海耀雪置业有限公司总经理李丙瑞:耀雪专业开路 探索“冰雪+文旅”新样本
Sou Hu Cai Jing· 2025-04-29 12:43
Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]