"东方雪源圣地"迎单板滑雪世界杯 赤峰170项冬季文旅活动助力 中新网赤峰10月28日电(记者 张玮 奥蓝)2025—2026赛季国际雪联单板滑雪平行项目世界杯美林站(简称 单板滑雪世界杯美林站)赛事新闻发布会，28日在内蒙古自治区赤峰市召开，赛事组委会宣布该赛事将 于12月6日在喀喇沁旗美林谷滑雪场开赛。 喀喇沁旗美林谷地处燕山北麓，位于北纬41°滑雪黄金纬度带，与阿尔卑斯山、落基山脉同属世界级雪 域胜地，是亚洲稀缺的亚高原滑雪区，素有"东方雪源圣地"的美誉。 喀喇沁旗人民政府副旗长庄雯迪介绍，本次赛事定于12月6日、12月7日举办，设有两项平行大回转项 目，已向40余个国家和地区发出邀请，赛事报名工作有序进行。 图为2025—2026赛季国际雪联单板滑雪平行项目世界杯美林站赛事新闻发布会现场。 赵俊英 摄 (资料图)图为2024—2025赛季国际雪联单板滑雪平行项目世界杯美林站比赛现场。 喀喇沁旗委宣 传部供图 国际雪联官员彼得·克劳格尔回顾2024—2025赛季单板滑雪世界杯美林站赛事："赛事展现出极高的专业 水准，中国运动员毕野创下中国在男子单板滑雪平行大回转项目中的历史最佳纪录。这种以顶级赛事为 平 ...

Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]

Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]

Group 1 - The Changchun Film and Cultural Creative Incubation Park Phase II project has a total investment of 4.06 billion yuan and includes three main components: a film research and study base, a snow experience photography base, and outdoor supporting facilities, showcasing local cultural tourism characteristics [1] - The snow experience photography base covers an area of approximately 120,000 square meters, featuring an indoor ski resort with a maximum drop of 85 meters and the longest ski run of about 412 meters, making it the largest indoor ski complex in Northeast China [1] - The project is expected to accommodate an average of 3,000 skiers daily, unaffected by seasonal weather conditions, enhancing the local tourism and consumption market [1][2] Group 2 - The indoor constant temperature rainforest atrium within the film research and study base spans 3,500 square meters and features tropical plants, utilizing lighting and holographic projections to create a mysterious rainforest scene [2] - The project aims to boost the local economy by enhancing first-store economy, cultural tourism economy, and night economy, thereby increasing brand visibility and consumer traffic in the region [2] - Another project, the Changchun Jingyue High-tech Zone Cultural Creative Industry Park, with a total investment of 3.34 billion yuan, is also under construction, focusing on cultural heritage, green ecological parks, and digital urban vitality [3]

Core Insights - Shanghai Yaoxue Ice and Snow World is preparing for the upcoming May Day holiday with various activities aimed at attracting visitors from the Yangtze River Delta and across the country [1][3] - The ticket pre-sales for the holiday have met expectations, particularly for family packages, with an anticipated visitor count exceeding 50,000, setting a new operational peak since its opening in September 2024 [3] Company Operations - Since its opening, Yaoxue has received over 360,000 visitors, with daily foot traffic averaging between 1,500 to 2,000 [5][11] - The facility spans 350,000 square meters, including over 90,000 square meters dedicated to the snow world and nearly 20,000 square meters for the water world [5] - The company aims to enhance operational quality continuously, focusing on hardware improvements and safety management [5][11] Industry Trends - The ice and snow industry in China is experiencing rapid growth, with increasing demand for snow sports driven by seasonal weather changes [6][12] - Online travel agencies have reported a surge in interest for skiing activities since December 2024, indicating a robust market for indoor snow facilities like Yaoxue [6] Future Plans - Yaoxue plans to host more professional skiing events and promote ice sports in schools to increase participation [10][12] - The company is focused on diversifying its operations to balance costs and ensure sustainable business practices [12] - Future strategies include enhancing brand visibility through international events and creating an open ecosystem that benefits the entire industry chain [12][13]