冰雪运动是体育运动的重要组成部分，发展冰雪运动是我国从体育大国向体育强国迈进的应有之义。习 近平总书记高度重视冰雪运动和冰雪经济发展，提出"要把推动冰雪运动普及贯穿始终，大力发展群众 冰雪运动，提高冰雪运动竞技水平，加快冰雪产业发展"。 以习近平总书记重要指示批示精神为引领，我国深入实施冰雪运动"南展西扩东进"战略，通过冰雪运动 推动冬季全民健身、全民健康深度融合。不断扩大的冰雪运动参与人群成为推动我国冰雪消费持续增长 的核心动力。2024年出台的《关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》，进一步促进 了冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展。 央视网消息（新闻联播）：习近平总书记高度重视冰雪运动和冰雪经济发展，强调要"推动冰雪运动、 冰雪文化、冰雪装备、冰雪旅游全产业链发展"。四年前，北京冬奥会成功举办，带动我国冰雪运动实 现跨越式发展，冰雪经济实现快速增长。从"冰天雪地"到"金山银山"，曾经的"冷资源"正被不断盘活， 成为激发冬日消费活力的"热引擎"。 这几天，国家高山滑雪中心"雪飞燕"迎来了冰雪旅游的高峰期，人们从洁白的雪道上疾驰而下，感受驰 骋于山野之间的畅快与激情。作为北京冬 ...

Group 1 - The core focus of the article is on the development and popularity of ice and snow sports in China, emphasizing the importance of promoting these activities for public health and the economy [1][5]. - The National Sports Administration's report indicates that participation in ice and snow sports is projected to reach 292 million people during the 2024-2025 season, an increase of approximately 27.44 million participants, reflecting a growth rate of 20.61% [7][11]. - Northern regions of China remain the primary areas for skiing activities, with significant increases in visitor numbers, such as Xinjiang and Heilongjiang receiving 9.65 million and 16.06 million visitors respectively, marking growth rates of 30.5% and 7.3% [8]. Group 2 - The total consumption at ski resorts is expected to reach 78.613 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of ski resorts, positively impacting surrounding retail, transportation, and dining sectors [11]. - The 2025-2026 national ice and snow sports event directory has been released, featuring 20 major competitions, including freestyle skiing and youth cross-country skiing championships, aimed at further promoting ice and snow sports [13]. - In the first month of the 2025-2026 ice and snow season, ski resorts recorded a total visitor count of 35 million, reflecting a 10% increase compared to previous seasons [15].

Core Viewpoint - The ice and snow industry, valued at trillions, is seen as a significant economic opportunity, with various regions in China implementing policies to develop this sector and promote its growth as a new economic driver [1] Regional Summaries Heilongjiang - The province aims for high-level integration of the ice and snow economy by 2030, targeting a total industrial output value exceeding 450 billion yuan [1] Jilin - By the 2027-2028 winter season, Jilin expects to host 230 million tourists, generating 420 billion yuan in tourism spending, with projections of 300 million tourists and 540 billion yuan by the 2029-2030 season [1] Liaoning - Liaoning plans to develop high-quality ice and snow tourism and sports destinations by 2030, with an industrial output value of approximately 250 billion yuan [1] Beijing - Beijing's strategy focuses on leveraging the legacy of the Winter Olympics to enhance ice and snow sports participation and improve the modern ice and snow industry system, aiming for high-quality economic development [1] Tianjin - Tianjin is working to attract domestic and international investment in ice and snow equipment manufacturing and facility operations, promoting specialized and innovative development in the sector [1] Shanxi - Shanxi's plan emphasizes optimizing resource allocation and enhancing tourism quality to stimulate ice and snow tourism, aiming to create new advantages and momentum for the local tourism industry [1]

Group 1: Economic Impact of Snow Holidays - The first snow holiday in Urumqi has transformed ice and snow "cold resources" into economic "hot assets," boosting tourism, accommodation, and dining sectors [1] - Urumqi will continue to promote its ice and snow economy with over 160 themed activities planned for the winter season, including skiing events and cultural experiences [1] Group 2: Educational and Cultural Integration - The snow holiday in Altay, covering 73,000 students, has integrated ice sports and cultural education, enhancing winter tourism and promoting the synergy between ice economy and quality education [2] Group 3: Growth of Ice and Snow Equipment Manufacturing - China's ice and snow economy is experiencing unprecedented growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from under 5 billion to about 22 billion [3] - The ice and snow industry in China is projected to exceed 1 trillion yuan this year, driven by the popularity of ice sports and technological innovations [3]

Group 1 - The first snow holiday in Urumqi has activated the ice and snow economy, leading to increased activity in ice and snow tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [2] - The snow holiday in Altay, covering 73,000 primary and secondary school students, has integrated ice and snow sports with cultural and educational activities, boosting winter tourism and promoting the deep integration of ice and snow economy with quality education [5] - Urumqi's ice and snow economy will continue to thrive with over 160 ice and snow themed activities planned for the season, including skiing events and cultural experiences, supported by policies to enhance winter tourism consumption [6] Group 2 - The ice and snow equipment manufacturing industry in China is experiencing significant growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan during the same period [10] - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan this year, driven by the popularization of ice and snow sports and advancements in technology, positioning ice and snow equipment manufacturing as a new driving force for sustained growth in the ice and snow economy [10]

Group 1 - The first snow holiday in Urumqi has boosted the ice and snow economy, leading to increased activity in tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [1][3] - Urumqi's ice and snow economy is expected to continue thriving, with over 160 ice and snow-themed events planned for the season, supported by policies aimed at enhancing winter tourism consumption [3] - The first snow holiday in Altay has provided a new growth experience for students, integrating ice sports and cultural education, which has increased winter tourism and deepened the connection between the ice economy and quality education [5] Group 2 - During the snow holiday in Jilin Province, ski resorts saw a surge in visitors, with families enjoying skiing experiences, and a one-stop ice and snow entertainment matrix being developed in Yanji City [8] - The ice and snow economy in China is experiencing unprecedented growth, with the number of companies in the ice and snow equipment sector increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan [10] - China's ice and snow industry is projected to exceed 1 trillion yuan this year, driven by the popularization of ice sports and advancements in technology, positioning ice equipment manufacturing as a new growth driver for the ice economy [12]

Core Insights - The ice and snow economy in China is experiencing unprecedented development opportunities, transitioning from an initial stage to a high-quality development phase [1] Industry Development - The ice and snow industry system in China is becoming increasingly robust, with product supply capabilities continuously enhancing [1] - The number of companies related to ice and snow equipment has grown from approximately 300 in 2015 to around 900 in 2023 [1] Market Size and Growth - According to the "China Ice and Snow Industry Development Research Report (2025)", the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, reaching 1,005.3 billion yuan this year [1] Technological Advancements - The manufacturing of ice and snow equipment is accelerating towards intelligent, high-end, and green development, becoming a new driving force for the sustained growth of the ice and snow economy [1]

Group 1 - The core viewpoint of the article highlights the rapid transformation of China's ice and snow "cold resources" into a driving force for development, with the "Southward expansion, Westward extension, and Eastward advancement" strategy being continuously promoted [1] - The latest report indicates that by 2025, the scale of China's ice and snow industry is expected to exceed 1 trillion yuan, marking the "ice and snow economy" as a new force in China's economic development [1][4] Group 2 - The scale of China's ice and snow industry has rapidly expanded from 270 billion yuan in 2015 to 980 billion yuan in 2024, with projections for 2025 reaching 1,005.3 billion yuan [4] - The number of ice and snow sports venues has increased from 1,133 in 2018 to an expected 2,678 by the end of 2024, indicating a significant growth in ice and snow consumption [6] - For the 2024-2025 ice and snow season, participation in ice and snow sports and related consumption is expected to exceed 187.5 billion yuan, representing a year-on-year growth of over 25% [8] Group 3 - The consumption amount at ski resorts reached 78.613 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts, demonstrating a clear positive impact on surrounding retail, transportation, and dining sectors [11] - China has established a product system comprising 15 major categories of ice and snow equipment, effectively covering all scene demands, with the number of related enterprises growing from approximately 300 in 2015 to around 900 in 2023, and sales revenue increasing from less than 5 billion yuan to about 22 billion yuan [13]

Core Insights - The rapid development of the ice and snow economy is highlighted by recent snow holidays in various regions, reflecting public expectations for boosting ice and snow consumption [1] - The ice and snow economy encompasses a comprehensive economic system based on ice and snow resources, including sports, culture, equipment, and tourism [1] - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan this year [1] - The number of registered ice and snow economy-related enterprises has increased by 9.1% year-on-year, indicating strong growth potential [1] Industry Development - The ice and snow economy is experiencing significant growth, with three new development tracks identified: domestic and intelligent equipment manufacturing, year-round and diversified venue operations, and digital and integrated services [2] - Challenges such as homogenized competition, weak industrial chains, and insufficient supporting services persist, necessitating targeted strategies for improvement [2] - Regions are encouraged to leverage local cultural characteristics to create distinctive ice and snow tourism brands and enhance the overall value chain [2] Consumer Engagement - Various promotional activities are being launched to stimulate ice and snow consumption, including free skiing offers and substantial consumption vouchers [3] - The integration of ice and snow sports with tourism and cultural products is essential to meet evolving consumer preferences for personalized and diverse experiences [3] - New consumption scenarios and products are being developed to amplify the impact of ice and snow sports as a new consumption driver [3] Economic Impact - The booming ice and snow economy is not only driving consumption but also optimizing and upgrading industrial structures [4] - A comprehensive product system for ice and snow equipment has been established, covering the entire industry chain [4] - Multiple provinces are incorporating ice and snow economy initiatives into their development plans, recognizing its potential as a key growth driver for domestic demand [4] - The integration of ice and snow economy with green and open economies is seen as a crucial strategy for fostering new consumption growth points [4]

Group 1 - The ice and snow industry in China is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [3] - The number of ice and snow sports venues in China has increased by 417 during the "14th Five-Year Plan" period, resulting in a total of 2,678 venues by the end of 2024, including 1,764 ice rinks (65.87%) and 914 ski resorts (34.13%) [5] - The number of enterprises related to the ice and snow sports industry has reached 18,492 during the 2024-2025 ice and snow season [13] Group 2 - The participation in ice and snow sports among the national population has reached 313 million since the successful hosting of the Beijing Winter Olympics, with a participation rate of 20.61% during the 2024-2025 season [11] - China has developed a comprehensive product system for ice and snow equipment, consisting of 15 major categories, covering the entire industry chain from individual to venue and from competitive sports to mass participation [9]