《黑龙江省关于以冰雪运动高质量发展激发冰雪经济活力的实施方案》：到2030年，冰雪经济主要产业 链条实现高水平融合发展，构建具有国际影响力的北方冰雪经济引领区。冰雪消费成为扩大内需重要增 长点，冰雪产业总产值突破4500亿元。 吉林： 《关于推动吉林省冰雪经济高质量发展的实施意见》：到2027—2028冰雪季，冰雪旅游接待游客2.3亿 人次，冰雪旅游游客出游总花费达到4200亿元；到2029—2030冰雪季，冰雪旅游接待游客3亿人次，冰 雪旅游游客出游总花费达到5400亿元，冰雪装备制造业总产值超过50亿元。 辽宁： 《辽宁省推动冰雪经济高质量发展助力全面振兴取得新突破实施方案》：到2030年，建成高品质冰雪运 动和高质量冰雪旅游目的地，冰雪经济主要产业链条实现高水平协调融合发展，冰雪消费成为辽宁经济 社会发展的重要增长点，冰雪产业总产值达到2500亿元左右。 北京： ● 本报记者 宋维东 冰天雪地也是金山银山。万亿元冰雪产业俨然是一座富矿。面对极具市场潜力的冰雪经济，各地积极出 台政策，大力发展冰雪经济，加快构建现代冰雪产业体系，带动冰雪文化、冰雪装备、冰雪旅游全产业 链发展，推动冰雪经济成为新增长点。 黑 ...

Group 1: Economic Impact of Snow Holidays - The first snow holiday in Urumqi has transformed ice and snow "cold resources" into economic "hot assets," boosting tourism, accommodation, and dining sectors [1] - Urumqi will continue to promote its ice and snow economy with over 160 themed activities planned for the winter season, including skiing events and cultural experiences [1] Group 2: Educational and Cultural Integration - The snow holiday in Altay, covering 73,000 students, has integrated ice sports and cultural education, enhancing winter tourism and promoting the synergy between ice economy and quality education [2] Group 3: Growth of Ice and Snow Equipment Manufacturing - China's ice and snow economy is experiencing unprecedented growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from under 5 billion to about 22 billion [3] - The ice and snow industry in China is projected to exceed 1 trillion yuan this year, driven by the popularity of ice sports and technological innovations [3]

Group 1 - The first snow holiday in Urumqi has activated the ice and snow economy, leading to increased activity in ice and snow tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [2] - The snow holiday in Altay, covering 73,000 primary and secondary school students, has integrated ice and snow sports with cultural and educational activities, boosting winter tourism and promoting the deep integration of ice and snow economy with quality education [5] - Urumqi's ice and snow economy will continue to thrive with over 160 ice and snow themed activities planned for the season, including skiing events and cultural experiences, supported by policies to enhance winter tourism consumption [6] Group 2 - The ice and snow equipment manufacturing industry in China is experiencing significant growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan during the same period [10] - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan this year, driven by the popularization of ice and snow sports and advancements in technology, positioning ice and snow equipment manufacturing as a new driving force for sustained growth in the ice and snow economy [10]

■【小标题】"雪"力全开！乌鲁木齐雪假激活冰雪经济 ■【小标题】阿勒泰雪假落幕 中小学生解锁成长新体验 12月7日，新疆阿勒泰地区首个雪假正式落幕，作为覆盖阿勒泰地区7.3万名中小学生的创新举措，雪假以"学生为核心、家庭为纽带、游客为延 伸"的多元模式，将冰雪运动、文化研学等丰富活动串联成线，既让阿勒泰冬季旅游热度攀升，又促进冰雪经济与素质教育深度融合。 ■【小标题】我国冰雪装备制造乘"冬"风向新生长 近日，新疆乌鲁木齐市首个中小学生雪假落下帷幕。在这次雪假里，冰雪"冷资源"加速转化为经济"热资产"，带动全市冰雪旅游、住宿、餐饮等 领域热度攀升。滑雪市场成为本次雪假的消费主场地。 首个雪假虽已结束，乌鲁木齐冰雪经济仍将持续发力。整个雪季还将举办160余项冰雪特色活动，涵盖滑雪赛事、非遗体验、社火灯会等，配 合"雪假畅玩文旅惊喜六条"等政策支持，冬季冰雪旅游消费热度将不断升温。 据《中国冰雪产业发展研究报告》显示，今年我国冰雪产业规模将突破万亿元大关。随着冰雪运动的普及和科技创新深化，我国冰雪装备制造正 成为推动冰雪经济持续增长的新动能。 统筹：李杰 王健 李佳琳 编辑：赛娜 记者：姜明明 白志强 阿曼 韩玲 ...

近年来，在冰雪运动发展热潮中，我国冰雪经济迎来前所未有的发展机遇，冰雪产业体系日益健全，产 品供给能力持续增强，市场竞争力与品牌影响力不断提升，正逐步从起步阶段迈向高质量发展阶段。数 据显示，我国已经形成15个大类冰雪装备器材产品体系，冰雪装备相关的企业数量从2015年约300家增 长至2023年900家左右。 据《中国冰雪产业发展研究报告（2025）》显示，今年我国冰雪产业规模将突破万亿元大关，达10053 亿元。随着冰雪运动的普及和科技创新深化，我国冰雪装备制造正向智能化、高端化、绿色化方向加速 升级，冰雪装备制造正成为推动冰雪经济持续增长的新动能。 ...

冰雪产业规模迅猛扩张 冰雪消费呈现快速提升趋势 2024年—2025年冰雪季，居民参与冰雪运动及带动消费规模超1875亿元，同比增长超25%。 显著拉动周边业态增长 央视网消息：近年来，我国冰雪"冷资源"加速转化为发展的"热动力"，"南展、西扩、东进"战略持续推进。最新发布的《中国冰雪 产业发展研究报告（2025）》显示，2025年，我国冰雪产业规模将突破万亿元大关，显示出"冰雪经济"已成为我国经济发展中的新 兴力量。 我国冰雪产业规模从2015年的2700亿元人民币增加到2024年的9800亿元，预计2025年将突破万亿元大关，达到10053亿元。 全国冰雪运动场地从2018年的1133个增至2024年底的2678个。 全国滑雪场消费金额达786.13亿元，滑雪场周边两公里消费金额增长27.97%，对周边零售、交通、餐饮等行业拉动作用明显。 目前，我国已形成15大类冰雪装备器材产品体系，基本覆盖全场景需求。相关企业数量从2015年约300家增长到2023年的900家左 右，销售收入也从不足50亿元增至约220亿元。 ...

Core Insights - The rapid development of the ice and snow economy is highlighted by recent snow holidays in various regions, reflecting public expectations for boosting ice and snow consumption [1] - The ice and snow economy encompasses a comprehensive economic system based on ice and snow resources, including sports, culture, equipment, and tourism [1] - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan this year [1] - The number of registered ice and snow economy-related enterprises has increased by 9.1% year-on-year, indicating strong growth potential [1] Industry Development - The ice and snow economy is experiencing significant growth, with three new development tracks identified: domestic and intelligent equipment manufacturing, year-round and diversified venue operations, and digital and integrated services [2] - Challenges such as homogenized competition, weak industrial chains, and insufficient supporting services persist, necessitating targeted strategies for improvement [2] - Regions are encouraged to leverage local cultural characteristics to create distinctive ice and snow tourism brands and enhance the overall value chain [2] Consumer Engagement - Various promotional activities are being launched to stimulate ice and snow consumption, including free skiing offers and substantial consumption vouchers [3] - The integration of ice and snow sports with tourism and cultural products is essential to meet evolving consumer preferences for personalized and diverse experiences [3] - New consumption scenarios and products are being developed to amplify the impact of ice and snow sports as a new consumption driver [3] Economic Impact - The booming ice and snow economy is not only driving consumption but also optimizing and upgrading industrial structures [4] - A comprehensive product system for ice and snow equipment has been established, covering the entire industry chain [4] - Multiple provinces are incorporating ice and snow economy initiatives into their development plans, recognizing its potential as a key growth driver for domestic demand [4] - The integration of ice and snow economy with green and open economies is seen as a crucial strategy for fostering new consumption growth points [4]

Group 1 - The ice and snow industry in China is projected to grow from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, with an average annual growth rate of 26.3% [3] - The number of ice and snow sports venues in China has increased by 417 during the "14th Five-Year Plan" period, resulting in a total of 2,678 venues by the end of 2024, including 1,764 ice rinks (65.87%) and 914 ski resorts (34.13%) [5] - The number of enterprises related to the ice and snow sports industry has reached 18,492 during the 2024-2025 ice and snow season [13] Group 2 - The participation in ice and snow sports among the national population has reached 313 million since the successful hosting of the Beijing Winter Olympics, with a participation rate of 20.61% during the 2024-2025 season [11] - China has developed a comprehensive product system for ice and snow equipment, consisting of 15 major categories, covering the entire industry chain from individual to venue and from competitive sports to mass participation [9]

Core Insights - The "14th Five-Year Plan" marks a significant transformation in China's industrial landscape, with a focus on upgrading traditional industries and promoting emerging sectors [1] Group 1: Ice and Snow Industry Growth - The ice and snow industry scale has increased from 381.1 billion yuan in 2020 to 970 billion yuan by 2024, reflecting an average annual growth rate of 26.3% [3] - By the end of 2024, the total number of ice and snow sports venues in China will reach 2,678, with 1,764 ice skating venues (65.87%) and 914 skiing venues (34.13%) [5] - The number of enterprises related to the ice and snow sports industry has expanded to 18,492 by the 2024-2025 ice and snow season [11] Group 2: Participation and Engagement - Following the successful hosting of the Beijing Winter Olympics, the number of residents participating in ice and snow sports has reached 313 million, with a participation rate of 20.61% for the 2024-2025 season [9] - The variety of ice and snow sports venues has increased, with 417 new venues added during the "14th Five-Year Plan" period [5] Group 3: Equipment and Infrastructure - China has developed a comprehensive product system for ice and snow equipment, encompassing 15 major categories, covering everything from individual gear to venue infrastructure [8] - The utilization rate of permanent venues from the Beijing Winter Olympics has achieved 100%, ensuring smooth transitions from event time to long-term operations [13]

Core Insights - The report highlights the driving force of new consumption scenarios and business models in the development of China's ice and snow industry [1][2] - The market potential of the ice and snow industry in China is continuously being released, driven by consumption upgrades [1] Industry Development - The structure of China's ice and snow industry is continuously optimizing, with a preliminary formation of the entire industry chain [1] - The product system for ice and snow equipment is basically complete, and the number of ice and snow facilities is rapidly increasing [1] - The popularity of ice and snow sports has significantly improved, with a rich variety of ice and snow tourism and cultural activities [1] Regional Development - The report indicates that the regional development of China's ice and snow industry is diversifying and becoming clearer [2] - The Northeast region, with its natural ice and snow resources, remains a traditional hub for the ice and snow economy [2] - The Beijing-Tianjin-Hebei region is leveraging Winter Olympic legacies and a large consumer market to create a high-end ice and snow service cluster [2] - The Northwest region is developing unique ice and snow tourism projects in conjunction with the "Silk Road" tourism route [2] - Southern regions are breaking natural constraints by building indoor ski resorts and ice rinks, achieving the "southward expansion and westward extension" of ice and snow sports [2] Market Size - The scale of China's ice and snow industry has increased from 270 billion yuan in 2015 to an expected 980 billion yuan in 2024, with projections indicating it will surpass 1 trillion yuan, reaching 1,005.3 billion yuan by 2025 [2]