Core Insights - Chengdu is leveraging its winter resources to enhance the cultural and tourism experience, creating a "hot effect" from cold resources [1] - The integration of ice and snow activities with warm services is aimed at boosting consumer engagement and enhancing visitor experiences during the winter season [1] Group 1: Tourism Experience - Visitors are experiencing thoughtful services, such as warm ginger tea after skiing, which enhances their overall enjoyment [1] - The West Ling Snow Mountain scenic area has deployed 50 volunteers during the Spring Festival to provide various services, averaging over 1,000 daily interactions [1] Group 2: Service and Engagement - The services provided include safety checks for snow equipment, supply of convenience items, and maintenance of order on-site, ensuring a comprehensive and pleasant experience for tourists [1] - The "Ice and Snow +" integration model is being utilized to enrich cultural and tourism offerings, activating consumer potential through unique experiences [1]

Core Viewpoint - Sichuan is leveraging its unique "warm snow" resources to transform winter tourism into a vibrant "hot economy," integrating snow mountain sightseeing, hot spring relaxation, professional sports, and family entertainment into a comprehensive winter experience [16]. Group 1: Ice and Snow Tourism Development - The "2026 Second Ice and Snow Warm Sun Hot Spring Carnival" was launched at the Mugecuo Scenic Area in Kangding, featuring unique ice lake experiences and various interactive projects like ice biking and snow banana boating [16]. - The Hanyuan Valley Ski Resort in Wenchuan has become a new benchmark for ice and snow tourism in Southwest China, with a snow coverage area equivalent to 30 standard football fields and 10 professional ski trails totaling over 4 kilometers [17]. - Sichuan's 19 ski resorts are continuously innovating, creating new experiences that combine ice and snow activities with cultural, health, and culinary elements, thus injecting new momentum into winter tourism consumption [17]. Group 2: Visitor Experience and Attractions - Tourists are enjoying unique experiences such as floating on the ice lake in specially designed suits, which has been described as both thrilling and relaxing [16]. - The Hanyuan Valley Ski Resort offers a combination of skiing, private hot springs, and traditional Qiang cuisine, enhancing the overall visitor experience [17]. - The integration of cultural elements, such as Qiang embroidery, into the tourism offerings is attracting more visitors and enriching the cultural experience [17].

Group 1 - The event is themed "Chinese Dream, Labor Beauty" and aims to promote winter sports and outdoor activities in Qinghai Province, serving as a platform for health and enjoyment [1] - The event features 15 competition and experience projects across four categories: individual professional, team fun, parent-child fun, and individual fun, catering to diverse participant needs [1] - The competition includes six groups: open, youth, junior, and children, ensuring inclusivity for different skill levels and ages [1] Group 2 - Participants in individual professional events showcase their skills, while team fun projects like ice tug-of-war and snow circle relay emphasize teamwork and collaboration [2] - Parent-child activities such as double sledding and ice car racing allow families to enjoy the unique fun of winter sports together [2] - The North District aims to enhance the "Ice City North" brand's visibility and influence by innovating activity formats and promoting a year-round engagement with ice sports [2]

Group 1 - The 17th Ice and Snow Season in Pinggu District, Beijing, officially commenced on December 20, featuring the opening of the country's first professional-level pet ice and snow theme park, allowing pets and their owners to enjoy winter sports together [1][3] - The ice and snow season aims to activate the "cold resources" of the ice and snow economy through six major initiatives, breaking away from traditional operational models to create a comprehensive entertainment system across the district [3][5] - The event promotes a diverse range of activities under the "ice and snow+" integration model, including "ice and snow + agriculture," "sports + research," and "ice and snow + commerce," enhancing winter commercial consumption and providing an immersive experience for young audiences [5]