转自：成都日报锦观 成都"冷资源"释放文旅"热效应" "滑完雪喝上一口姜茶，从里到外都暖了。"来自泉州的游客陆女士说，细节之处让人倍感贴心。 此外，西岭雪山景区50名志愿者春节假期坚守岗位，身穿红马甲分布在各关键点位，提供咨询引导、帮 扶救助、失物招领、行李转运等服务，日均服务超千次，成为雪山上一道温暖的风景。从雪具安全检 查、便民补给供给，到现场秩序维护，贴心服务贯穿游览全程，让游客在畅玩冰雪的同时，感受实实在 在的城市温度。 以冰雪为媒，以服务聚力。今年新春，成都以"冰雪+"融合模式丰富文旅供给，用特色场景激活消费潜 力，用暖心服务提升游玩体验，让冷冰雪释放热效应，为冬季文旅市场高质量发展注入强劲动力。 成都日报锦观新闻记者 余力 受访景区供图 ...

Core Viewpoint - Sichuan is leveraging its unique "warm snow" resources to transform winter tourism into a vibrant "hot economy," integrating snow mountain sightseeing, hot spring relaxation, professional sports, and family entertainment into a comprehensive winter experience [16]. Group 1: Ice and Snow Tourism Development - The "2026 Second Ice and Snow Warm Sun Hot Spring Carnival" was launched at the Mugecuo Scenic Area in Kangding, featuring unique ice lake experiences and various interactive projects like ice biking and snow banana boating [16]. - The Hanyuan Valley Ski Resort in Wenchuan has become a new benchmark for ice and snow tourism in Southwest China, with a snow coverage area equivalent to 30 standard football fields and 10 professional ski trails totaling over 4 kilometers [17]. - Sichuan's 19 ski resorts are continuously innovating, creating new experiences that combine ice and snow activities with cultural, health, and culinary elements, thus injecting new momentum into winter tourism consumption [17]. Group 2: Visitor Experience and Attractions - Tourists are enjoying unique experiences such as floating on the ice lake in specially designed suits, which has been described as both thrilling and relaxing [16]. - The Hanyuan Valley Ski Resort offers a combination of skiing, private hot springs, and traditional Qiang cuisine, enhancing the overall visitor experience [17]. - The integration of cultural elements, such as Qiang embroidery, into the tourism offerings is attracting more visitors and enriching the cultural experience [17].

Group 1 - The event is themed "Chinese Dream, Labor Beauty" and aims to promote winter sports and outdoor activities in Qinghai Province, serving as a platform for health and enjoyment [1] - The event features 15 competition and experience projects across four categories: individual professional, team fun, parent-child fun, and individual fun, catering to diverse participant needs [1] - The competition includes six groups: open, youth, junior, and children, ensuring inclusivity for different skill levels and ages [1] Group 2 - Participants in individual professional events showcase their skills, while team fun projects like ice tug-of-war and snow circle relay emphasize teamwork and collaboration [2] - Parent-child activities such as double sledding and ice car racing allow families to enjoy the unique fun of winter sports together [2] - The North District aims to enhance the "Ice City North" brand's visibility and influence by innovating activity formats and promoting a year-round engagement with ice sports [2]

Group 1 - The 17th Ice and Snow Season in Pinggu District, Beijing, officially commenced on December 20, featuring the opening of the country's first professional-level pet ice and snow theme park, allowing pets and their owners to enjoy winter sports together [1][3] - The ice and snow season aims to activate the "cold resources" of the ice and snow economy through six major initiatives, breaking away from traditional operational models to create a comprehensive entertainment system across the district [3][5] - The event promotes a diverse range of activities under the "ice and snow+" integration model, including "ice and snow + agriculture," "sports + research," and "ice and snow + commerce," enhancing winter commercial consumption and providing an immersive experience for young audiences [5]