雪场上，欢声笑语与雪板摩擦声交织成冬日最鲜活的乐章。跟着镜头沉浸式穿越雪场，一起解锁冰雪运 动的别样魅力，开启属于这个冬日的限定快乐！（总台记者 贺威通 宋振兴） 随着冬日寒意渐浓，山西各大滑雪场进入"开板模式"！滑雪爱好者们踩上雪板从雪道疾驰而下，冷风掠 过耳畔，脚下雪花飞溅，每一次转弯都充满速度与激情。 ...

转自：北京日报客户端 随着京城初冬的序幕缓缓拉开，一场万众瞩目的冰雪盛宴即将重磅回归。2025年12月4日至6日，2025- 2026赛季国际雪联单板及自由式滑雪大跳台世界杯（北京站）将在石景山首钢滑雪大跳台再次上演巅峰 对决。 根据米兰冬奥会资格获取办法，2024年7月1日至2026年1月18日为选手获取参赛积分的时间范围。本站 赛事由国际滑雪和单板滑雪联合会（FIS）主办，中国滑雪协会、北京市体育局、石景山区人民政府共 同承办，作为国际A类赛事，本站世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场，更是2026年米兰冬 奥会资格积分赛最为关键的分站赛之一。 根据赛程安排，自由式滑雪、单板滑雪预赛将分别于12月4日、12月5日展开。从预赛突出重围的选手 们，将在12月6日的决赛中上演终极对决，争夺本年度大跳台世界杯北京站的荣耀。主场作战的中国选 手们在冬奥会前的竞技状态和临场表现，无疑将成为本次比赛关注的焦点，他们也将向最高领奖台发起 冲击。 这项极具观赏性的顶尖国际冰雪赛事再次落地北京在首钢滑雪大跳台举办，不仅是北京冬奥遗产赛后可 持续利用的生动写照，更是进一步推动冰雪运动普及，促进文商体旅深度融合，践行体育生 ...

Core Points - The new snow season has begun at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1][6] - The region benefits from high-quality snow conditions, with powdery snow enhancing the skiing experience, and has a long snow season lasting approximately 240 days from October to May [2][6] - Xinjiang is promoting winter sports through the distribution of 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further encouraging participation in winter activities [4][6] Industry Overview - Xinjiang has developed a comprehensive winter tourism system that integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, marking a year-on-year increase of over 10% [6] - The continuous improvement of ice and snow sports facilities and the organization of various sports events and tourism activities are driving public interest and participation in winter sports [6]

Core Insights - The new snow season has commenced at the Keketohai Ski Resort in Altay, Xinjiang, attracting nearly 3,000 visitors daily as the 15th National Games approaches, igniting public enthusiasm for winter sports [1] - The region benefits from high-quality snow conditions and favorable policies, with recent snowfall enhancing the skiing experience, making it appealing for both recreational skiers and professional teams [2] - Xinjiang has launched a campaign distributing 10,000 ice and snow consumption vouchers for use at 11 ski resorts, further promoting winter sports participation [4] - Xinjiang's winter tourism system integrates skiing, ice and snow sightseeing, and cultural experiences, with over 3.5 million visitors recorded last season, reflecting a year-on-year growth of over 10% [6]

Core Insights - The article highlights the growth and popularity of ice and snow sports in China, emphasizing the goal of engaging 300 million people in these activities, which has been significantly supported by athletes like Wu Dajing [6][15]. Group 1: Athlete's Achievements - Wu Dajing, born in 1994, has won a total of 124 medals, including 16 World Cup championships in men's short track speed skating 500 meters, and holds both the world and Olympic records in this event [7]. - His performance at the 2018 PyeongChang Winter Olympics, where he faced intense pressure and scrutiny, exemplifies his dedication and ability to deliver under stress [8]. Group 2: Overcoming Challenges - Wu Dajing has faced significant injuries, including a severe back injury before the Beijing Winter Olympics, which impacted his daily life and training [10]. - He emphasizes the importance of maintaining a positive mindset and adapting to injuries through scientific training methods, which have improved recovery times [10]. Group 3: Team Spirit and National Pride - Wu Dajing's actions during the Beijing Winter Olympics, where he prioritized team success over individual accolades, reflect a strong sense of teamwork and national pride [11]. - He believes that individual achievements and team victories are interconnected, with both contributing to national representation [11]. Group 4: Future Aspirations - Wu Dajing is transitioning from short track speed skating to long track speed skating, aiming to compete in the Milan Winter Olympics after recovering from injuries [21]. - He is also preparing for life after sports by pursuing a doctoral degree and teaching at a university, indicating a proactive approach to career transition [22]. Group 5: Broader Impact on Sports Culture - The article discusses the increasing popularity of ice and snow sports in China, driven by successful events like the Beijing Winter Olympics, which have inspired more people to participate in these activities [15][17]. - Wu Dajing expresses pride in being part of China's journey towards becoming a sports powerhouse, highlighting the importance of grassroots sports development [17].

Core Insights - Li Ning showcased its brand at the Tmall Double 11 Super Release event, emphasizing its role as an official partner of the Chinese Olympic Committee and its collaboration with Tmall to promote Olympic spirit and culture [1][6] - The event featured the debut of the "Gold Standard" product line, which aims to provide high-quality lifestyle choices while embodying the spirit of Chinese sports [5] Group 1: Event Highlights - The event included a special segment titled "Milan Shining," celebrating the countdown to the 2026 Milan Winter Olympics, with Li Ning and Tmall collaborating to convey Olympic values [1] - Tmall's mascot "Mao Tiantian" appeared in a replica of the 1992 award ceremony outfit, interacting with the mascots of the 2026 Milan Winter Olympics, showcasing a cultural dialogue [1] Group 2: Product Launch and Design - Li Ning's design for the 2026 Milan Winter Olympics Chinese sports delegation's award outfits incorporates traditional Chinese patterns, specifically the "Double Victory Pattern," and features innovative elements like the "Double Victory Snowflake Pattern" [2] - The design utilizes advanced aerospace technology for performance enhancements, focusing on temperature retention, moisture permeability, and protection, showcasing China's technological capabilities in sports [2][4] Group 3: Strategic Partnerships and Contributions - The Director of the Sports Equipment Center of the General Administration of Sport of China highlighted the importance of local companies like Li Ning and Alibaba in promoting winter sports and Olympic culture [4] - Li Ning's ongoing commitment to supporting Chinese sports is evident through its partnerships and product innovations, reinforcing its position as a key player in the sports apparel industry [6]

Core Insights - Li Ning brand showcased at the Tmall Double 11 Super Release event, marking 100 days countdown to the 2026 Milan Winter Olympics, emphasizing Olympic spirit and culture [1] - The event featured the debut of the "Gold Standard" series, promoting high-quality lifestyle products and encouraging personal achievement [1][5] - Li Ning's design for the Chinese sports delegation's award outfits incorporates traditional Chinese patterns and advanced sports technology [2][4] Group 1 - Li Ning, as the official sportswear partner for the Chinese Olympic Committee, integrates traditional Chinese motifs in the design of the 2026 Milan Winter Olympics award outfits [2] - The award outfit design features "Double Victory" patterns and innovative "Double Victory Snowflake" designs, utilizing cutting-edge materials for performance [2] - The color scheme of the outfits combines "Chinese Red" and "Snow Mountain White," showcasing a blend of cultural aesthetics and modern technology [2] Group 2 - The "Gold Standard" series aims to embody the spirit of Chinese sports and provide consumers with versatile, high-quality lifestyle options [5] - Li Ning has consistently supported the Chinese sports community since its inception, collaborating with Alibaba and Tmall to promote Olympic culture [6] - The brand's initiatives, including the revival of the 1992 award outfit and the launch of the "Gold Standard" series, reflect its commitment to advancing winter sports and Olympic values [6]

Core Viewpoint - The announcement from Shawan Town, Chancheng District, Foshan City, reveals plans to lease part of the Foshan Children's Park for 20 years to establish a Guangdong Province Ice and Snow Training Base, aimed at providing skiing experiences, training, and hosting events [1] Group 1: Project Details - The project will cover an area of over 32,000 square meters within Foshan Children's Park, divided into office service space and the ice and snow training base, with the training base occupying approximately 31,000 square meters [1] - The office space will be around 1,038 square meters, while the skiing facility will have a designated area of 16,104 square meters [1] - The project will be awarded to an operator through public bidding, who will be responsible for the investment, construction, and operation of the training base for a total duration of 20 years, including both construction and operational phases [1] Group 2: Public Engagement - The project is currently soliciting public opinions and suggestions, with the feedback period ending on October 19 [1] - Foshan Children's Park is located at No. 5 Dongping Road, adjacent to Dongping Bridge, and was planned to open to the public in June 2023 [1]

Core Points - The recent snowfall and temperature drop in the Altay region of Xinjiang has initiated the snow-making process for the 2025 snow season [1][3] - The Koktokay Ski Resort plans to open ski trails ranging from 2500 to 3100 meters and will offer free trial skiing on October 10 and 11, with the official opening on October 12 [6] - The Altay region is recognized as a prime skiing destination, with ski resorts upgrading trails and introducing various benefits to attract more visitors [10] Industry Developments - The Koktokay Ski Resort has already produced 200,000 cubic meters of artificial snow as of October 9, while the Jikeplin Ski Resort has also begun snow-making, featuring a total of 103 ski trails with a combined length of 108 kilometers [11] - The region's ski resorts are strategically located within the world's optimal skiing latitude, enhancing their appeal as a national skiing hub [10]

Core Insights - The "Double Festival" holiday has seen a surge in sports consumption in the Greater Bay Area, particularly through new venues like the Qianhai Ice and Snow World, which has become a key attraction for tourists and locals alike [1][2] Group 1: Sports Consumption Trends - The Qianhai Ice and Snow World, with a total investment of 29.6 billion yuan, is expected to attract 3 million visitors annually and generate an additional 1.2 billion yuan in GDP for the surrounding area [1] - Participation in ice sports in Shenzhen is projected to exceed 500,000 people in 2024, marking a 30% year-on-year increase [1] - Shenzhen has hosted over 10 international ice sports events annually in recent years, generating more than 1 billion yuan in sponsorship, broadcasting, and tourism revenue [1] Group 2: Community Sports Development - Shenzhen has established over 200 outdoor smart gyms, with an average daily usage of around 30,000 people [2] - The transformation of old factories into sports consumption destinations, such as the Shenzhen Meinan River Sports Town, reflects a trend towards integrating diverse sports and social activities [2][3] - Unique sports venues in Shenzhen are driving higher consumer spending, with average spending per visit being 2.5 times that of traditional venues [3] Group 3: Events and Economic Impact - The upcoming 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, is seen as a significant opportunity for the integration of sports and consumption [3] - Initiatives like the "Shenzhen Shopping Season" and "2025 Guangzhou Sports Consumption Season" are expected to enhance the economic impact of the National Games [3] - The government is facilitating a model of "event-driven, public participation" to boost sports consumption and enhance commercial activity in Shenzhen [3] Group 4: Corporate Engagement - Decathlon is expanding its presence in the Greater Bay Area with new store openings and upgrades, indicating confidence in the region's sports market potential [4] - The shift towards active lifestyles and sports consumption is becoming a vital economic driver for urban areas, contributing to the holiday economy [4]