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“列车大集”助力特色农产品“走出去” 打造“车上购买、快递到家”消费新体验
Yang Shi Wang· 2026-02-07 06:47
Core Viewpoint - The "Train Market" initiative by Harbin Railway Bureau during the Spring Festival serves as a platform for promoting local agricultural products and cultural exchange, enhancing the consumer experience through direct purchasing and delivery services [1][5]. Group 1: Train Market Initiative - The "Train Market" has been launched for the fourth consecutive year, facilitating the sale of local specialties and cultural products between urban and rural areas [1]. - Passengers can enjoy a vibrant atmosphere with traditional decorations and a variety of local products available for purchase, creating a festive experience [1]. - The initiative includes live demonstrations by local village officials, allowing travelers to taste products and place orders for home delivery, enhancing the shopping experience [1]. Group 2: Cultural Experience - Passengers on the train can also enjoy performances such as "Er Ren Zhuan" and ethnic dances, as well as participate in hands-on activities like paper-cutting and birch bark painting, transforming the journey into an immersive cultural experience [3]. Group 3: Future Plans - In 2026, Harbin Railway plans to continue operating themed tourist trains, further integrating ice and snow tourism with folk culture and rural e-commerce, aiming to promote Heilongjiang's unique products nationwide [5].