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从“被动接单”到“主动适配” 国产冰雪装备海外圈粉
Yang Shi Xin Wen· 2026-02-14 10:00
Group 1 - The 2026 Milan-Cortina Winter Olympics is driving a global surge in winter sports, leading to a peak in overseas orders for Chinese snow sports equipment [1][5] - Chinese-made snow sports products are increasingly visible in international markets, particularly in Italy, where local stores are stocking these items [1][3] - The winter season, typically a slow period for glove production, has seen a rare production boom due to the Winter Olympics, with companies accelerating innovation and new product development [5][7] Group 2 - Jining, Shandong has become the largest production base for ski gloves in China, with over 300 companies and an annual output of 80 million pairs, generating a revenue of 2.5 billion yuan [7] - In Ninghai, Zhejiang, 70% of exported ski poles come from the region, with companies developing various models to meet international demand [8][10] - The ski pole industry in Ninghai has established a complete industrial ecosystem, achieving a 95% local supply rate and reducing product sampling time to 5-7 days [12] Group 3 - Since the second half of 2025, exports of ice skates to Central and Eastern Europe and ski clothing to North America from China have seen double-digit growth [14] - The Chinese snow sports equipment industry is shifting from a passive order-taking model to an active adaptation model, similar to successful manufacturing strategies in other sectors [16]