浙江宁海：多款滑雪杖畅销海外 据统计，目前我国出口的滑雪杖中，每10根就有7根来自浙江宁波的宁海县。 浙江宁海某滑雪杖生产企业组装车间主管 张国美：目前还在赶一批发往欧洲的货，订单量已经排到了 2026年6月份。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的 增速超过两位数。 来源：央视财经 据央视财经，正在进行的米兰冬奥会正带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇， 迎来海外订单高峰期。 山东济宁：滑雪用具企业生产忙 赛事带动海外订单增长 山东济宁某滑雪手套生产企业总经理 李娜：传统的滑雪手套企业，生产旺季是从3月份、4月份开始， 到9月份结束。但是现在，因为冬奥会的举办，我们2025年的订单量同期增长了15%以上，2026年的生 产旺季提前到了1月份，我们也享受到了冬奥会的赛事红利。 目前，山东济宁嘉祥县已形成全国最大的滑雪手套生产基地，构建了"研发设计—辅料采购—协同加工 —出口展销"的全产业链条。全县拥有手套生产及配套企业300多家，年产手套8000万双，远销全球60多 个国家和地区，年产值达25亿元。 山东济宁：滑雪用具企业生产忙 赛事 ...

Group 1 - The ongoing Milan Winter Olympics is driving a global surge in winter sports, leading to a peak in overseas orders for China's winter sports equipment export companies [1] - A ski glove production company in Jining, Shandong, reported a 15% increase in order volume for 2025 compared to the previous year, with the production peak now starting in January due to the Winter Olympics [2] - Jining has become the largest ski glove production base in China, with over 300 companies producing 80 million pairs of gloves annually, generating an output value of 2.5 billion yuan [2] Group 2 - In Ninghai, Zhejiang, 70% of the ski poles exported from China are produced, with a production company currently fulfilling orders that extend to June 2026 [3][4] - Since the second half of 2025, China's exports of ice skates to Central and Eastern Europe and ski clothing to North America have seen double-digit growth [5]

临近春节，山东济宁嘉祥手套产业园依然热火朝天，手套生产企业正满负荷运转。受冬奥会赛事带动， 这个冬季成了罕见的生产旺季。研发团队针对不同海外市场推出多款新产品。目前，山东济宁嘉祥县已 形成全国最大的滑雪手套生产基地。全县年产手套8000万双，远销全球60多个国家和地区，年产值达25 亿元，产品出口量占全国近八成。 在浙江宁波宁海县，一家滑雪杖生产企业也迎来米兰冬奥会的相关订单，意向客户遍布欧洲、加拿大等 地，这个雪季订单增幅达10%。 专家认为，全球冰雪消费已经从"大众化"向"个性化、场景化"发展，目前，我国冰雪装备行业生产模式 已经从"被动接单"调整为"主动适配"。 据央视 春节前游客在青岛西海岸新区融创藏马山滑雪场滑雪。新华社发 2026年米兰冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰 期。国产冰雪装备从国内火热的生产线远销全球。 ...

2026年米兰-科尔蒂纳冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰期。一件件国产冰雪装备，从国内火热的 生产线远销全球。在米兰，冬奥会一线能不能找到来自中国的商品呢？跟着前方采访的总台央视记者看看有什么发现。 总台央视记者郑怡哲：我现在在意大利北部的小镇松德里奥，从这里就可以看到延绵的阿尔卑斯山脉，滑雪运动在当地非常流行。今天我们就来到了当地的 一家体育用品商店，采购一身进山滑雪的装备。 我们翻了一下这些产品的标签，发现很多都是中国制造的。这些冰雪装备来自国内的哪些地区，又是如何生产的呢？跟着镜头一起去看一下吧。 如今，这家企业已开发出折叠款、可伸缩款、超轻型等不同规格型号的滑雪杖产品，海外市场不断拓宽。 走进组装车间，生产场景热火朝天。米兰-科尔蒂纳冬奥会的相关订单，自2025年8月起纷至沓来，意向客户遍布欧洲、加拿大等地，这个雪季的订单增幅达 10%。 临近春节，山东济宁嘉祥手套产业园里依然是一派热火朝天的生产景象，手套生产企业正满负荷运转。 据介绍，按照滑雪手套行业的产销规律，冬季一般是淡季。然而，受本届冬奥会赛事带动，这个冬季也成了罕见的生产旺季。 持续升温的海外 ...

临近春节，山东济宁嘉祥手套产业园里依然是一派热火朝天的生产景象，手套生产企业正满负荷运转。 据介绍，按照滑雪手套行业的产销规律，冬季一般是淡季。然而，受本届冬奥会赛事带动，这个冬季也成了罕见的生产旺季。 持续升温的海外市场需求，也加速了这家企业科技创新和新品研发的步伐。这个雪季，研发团队针对不同海外市场推出多款新产品。 目前，山东济宁嘉祥县已形成全国最大的滑雪手套生产基地，构建了"研发设计—辅料采购—协同加工—出口展销"的全产业链条。全县拥有手套生产及配套 企业300多家，年产手套8000万双，远销全球60多个国家和地区，年产值达25亿元。国内市场超六成的滑雪手套出自这里，产品出口量占全国滑雪手套出口 总量的近八成，居全国首位。 2026年米兰-科尔蒂纳冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰期。一件件国产冰雪装备，从国内火热的 生产线远销全球。在米兰，冬奥会一线能不能找到来自中国的商品呢？跟着前方采访的总台央视记者看看有什么发现。 总台央视记者 郑怡哲：我现在在意大利北部的小镇松德里奥，从这里就可以看到延绵的阿尔卑斯山脉，滑雪运动在当地非常流行。今天我们就来到了当地 ...

Group 1 - The core viewpoint of the articles highlights the significant advancements of Chinese brands in the winter sports equipment sector, showcasing their transition from reliance on imports to developing original, high-quality products that reflect Chinese culture and innovation [1][2][4] - Gu Ailing's performance and her uniquely designed competition outfit symbolize the rise of Chinese brands on the global stage, with the outfit featuring elements inspired by traditional Chinese art [1][2] - Anta's development of the competition outfit incorporates proprietary technologies such as dynamic moisture-wicking and thermal comfort, marking a shift in the quality and functionality of Chinese sportswear [2][4] Group 2 - The articles emphasize the increasing presence of Chinese brands at international events like the Winter Olympics, which enhances their visibility and reputation globally [4][5] - Companies like BIER and TANTBOUR are highlighted for their innovative approaches in manufacturing high-performance sports equipment, indicating a trend of domestic brands gaining recognition and market share [3][6] - The international recognition of Chinese brands is expected to accelerate their globalization efforts, with a focus on technology and product quality as key drivers for success in competitive markets [5][6][7] Group 3 - The articles discuss the challenges faced by Chinese brands in expanding into overseas markets, including the need for local infrastructure and strategic support to ensure successful operations [7] - There is a consensus among industry experts that continuous innovation and a focus on sustainable materials are essential for Chinese brands to compete effectively on the global stage [6][7] - The narrative suggests that while Chinese brands have made significant strides, there remains room for improvement in brand recognition and technological advancement to fully break the dominance of established Western brands [6][7]

Core Insights - The article highlights the growing interest in ice and snow sports in southern cities, particularly in Xiamen, Fujian, where innovative technologies are being employed to create an indoor "ice and snow world" despite the warm climate [1][2]. Group 1: Indoor Ice and Snow Theme Park - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [1]. - The indoor ski hall includes a 130-meter snow slope, designed for visitors seeking thrilling skiing experiences, with a current indoor temperature of -6°C while the outdoor temperature is 15°C [2]. - Advanced technologies, including snow-making machines and cooling systems, are utilized to maintain the indoor environment, ensuring a year-round snow experience [2]. Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction using artificial snow technology [4]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow mushrooms, mini snow houses, and a snow slide [5]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an estimated 400,000 to 500,000 visitors expected for the snow season [6]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [7][9]. - A local sports equipment company has reported significant exports of hockey gear and ski poles, with North America accounting for half of its total export revenue [9]. - In 2025, Fujian Province's export of snow sports equipment reached 220 million yuan, marking a 51.6% increase year-on-year, with private enterprises contributing significantly to this growth [11].

Core Insights - The article discusses the growing interest in ice and snow sports in southern cities, particularly focusing on Xiamen, Fujian, which is leveraging technology to create an "ice and snow world" despite its warm climate [1][3]. Group 1: Ice and Snow Theme Parks - Xiamen has established the largest indoor ski resort in Fujian, covering approximately 15,000 square meters, featuring various attractions such as an ice town, ice castle, and ski hall [3]. - The indoor ski hall includes a 130-meter ski slope, catering to those seeking thrilling experiences, alongside various performances and activities [5]. - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing snow-making machines and cooling systems to create a realistic ice environment [7]. Group 2: Outdoor Ice and Snow Experiences - An outdoor ice theme park has recently opened, transforming a previously idle water park into a winter attraction using artificial snow technology [10]. - The outdoor park spans about 20,000 square meters and features various attractions such as snow eaves, mini snow houses, and snow slides [12]. - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and an expected total of 400,000 to 500,000 visitors for the snow season [14]. Group 3: Ice and Snow Equipment Export - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, particularly to North America [15][19]. - A company established in 2006 has a diverse product range covering all aspects of ice hockey, with North America accounting for half of its total exports [19]. - The overall export of skiing equipment from Fujian Province reached 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing 160 million yuan, a 78.3% increase [24].

Group 1: Ice and Snow Economy Development - The rise of ice and snow sports has led southern cities like Xiamen to explore the potential of the ice and snow economy, creating an indoor "ice and snow world" to overcome seasonal and climatic limitations [1] - Xiamen's indoor ski resort, the largest in Fujian Province, spans approximately 15,000 square meters and features various attractions, including a 130-meter ski slope, to provide a realistic ice and snow experience [1] - The indoor temperature is maintained at -6°C while the outdoor temperature is 15°C, utilizing advanced technology such as snow-making machines and a robust insulation system to preserve the cold environment year-round [1] Group 2: Outdoor Ice and Snow Theme Park - An outdoor ice and snow theme park has recently opened in Xiamen, transforming a previously idle water park into a winter attraction through artificial snow technology [3] - The outdoor park covers about 20,000 square meters and includes various features like snow eaves, mini snow houses, and a snow slide, enhancing the winter experience for visitors [4] - The park's first-day ticket sales reached 300,000 yuan, with over 50,000 visitors in the first week, and it is expected to attract 400,000 to 500,000 visitors during the snow season [4] Group 3: Ice and Snow Equipment Export Growth - Xiamen is emerging as a production base for ice and snow sports equipment, with strong export figures, including hockey gear and ski poles used by Olympic athletes [5] - A local sports equipment company has seen significant demand from North American hockey clubs, with exports to this market accounting for half of its total revenue [6] - The overall export value of skiing equipment from Fujian Province is projected to reach 220 million yuan in 2025, marking a 51.6% year-on-year increase, with private enterprises contributing significantly to this growth [6][7]

Core Viewpoint - The article highlights the rapid growth of the ice and snow economy in China, particularly in Guangdong, where indoor snow venues are becoming popular during the Spring Festival, indicating a shift in consumer preferences towards winter sports and experiences [1][6]. Industry Growth - The national ice and snow industry is projected to exceed 1 trillion yuan by 2025 and reach 1.5 trillion yuan by 2030, with Guangdong playing a significant role in this growth [1][6]. - From 2016 to 2024, the scale of China's ice and snow industry increased from 364.7 billion yuan to 980 billion yuan, with an average annual growth rate of 21.09% [6]. Consumer Engagement - The 2024-2025 ice and snow season is expected to see consumer spending exceed 187.5 billion yuan, representing a growth of over 25% compared to the previous season [6]. - Guangdong is the third-largest source of ice and snow tourists in China, with major cities like Guangzhou and Shenzhen ranking among the top ten tourist source cities [6][7]. Venue Development - Guangdong has established over 30 ice and snow venues, with the largest indoor ski resort, Qianhai Huafa Ice and Snow World, attracting over 1.3 million visitors within four months of its opening [7][12]. - The "Tropical Snow Country" concept is being realized through these venues, which provide accessible skiing experiences for local residents and tourists from nearby regions [7][8]. Economic Impact - The ice and snow industry in Guangdong is interconnected with various sectors, including manufacturing, retail, and dining, creating a comprehensive service chain from ticket sales to equipment rentals [12][17]. - Guangdong is home to approximately 23,000 companies involved in ice and snow equipment manufacturing, accounting for over 25% of the national total [12][13]. Future Trends - The article suggests that the future of the ice and snow industry lies in diversifying revenue streams through "ice and snow+" business models, high-end customized services, and event-driven economies [17][18]. - There is a growing emphasis on integrating local cultural elements into ice and snow projects to enhance uniqueness and attract more consumers [18].