岁末年初消费旺季来临，商务部近期强调，鼓励商超企业打造多元化消费场景、延长营业时间、创新主题活动， 以更好释放节日消费潜力。市场机遇下，苏宁易购加速线下场景升级拓展，Suning Max甘青宁首店将于2026年1月 1日在兰州西关商圈正式开业，标志着苏宁易购在西北市场的大店布局迈出关键一步。 在产品力方面，该店致力于填补区域体验型零售的空白，成为消费者近距离感知前沿产品的目的地。在门店Tech 专区，iPhone 17、华为Mate 80、元萝卜机器人等前沿新品可供现场体验。甘青宁首家大疆、影石影像旗舰店同步 亮相，让摄影、航拍和内容创作用户能够第一时间上手尝鲜影像黑科技。大家电方面，门店强化新智家电首发首 销，例如，针对影音爱好者，打造了区域内首家沉浸式巨幕影音旗舰店，135吋巨幕电视与高端声学系统构成"到 店可感知差异"的场景体验，进一步提升了门店的科技氛围与品质消费转化能力。 跨年与元旦期间，Suning Max兰州店将延长营业时间，并围绕节日主题策划一系列体验活动，包括王者荣耀水友 赛、音乐节演出、-86℃冰咖体验、调酒互动及新年照片打印服务等，营造沉浸式的节日氛围。门店也同步推出至 高20%的消费补 ...

在电动剃须刀行业整体增速放缓的背景下，便携式剃须刀凭借场景化与体验升级逆势增长，其中往 复式便携剃须刀凭借其独特的剃须效率与舒适度优势，成为细分市场中的重要增长点。艾瑞咨询基 于对中国电动剃须刀市场的深度调研与数据监测，通过严谨的企业研究及对比分析，确认飞科往复 式便携剃须刀 "往复式便携剃须刀全国销量第一"，成为引领细分赛道增长的关键力量。 市场趋势：便携化、场景化驱动行业新增长 随着男性理容意识提升与生活方式多元化，电动剃须刀正从基础功能型产品向场景化、体验化方向 演进。便携式剃须刀凭借轻巧体积、灵活使用与强续航特点，精准满足差旅、通勤、户外等多场景 理容需求，成为市场增长亮点。数据显示，2024年便携式剃须刀在线上渠道零售额占比已达 25.3%，零售量占比28.1%，增速显著高于整体市场。 与此同时，礼赠场景的兴起进一步拓宽了产品价值边界。科技加持与时尚设计，以及男士的第二 把、第三把剃须刀实用性需求让剃须刀不再仅是个人护理工具，更成为对男士表达关心与个人品味 的绝佳载体，尤其在节日、生日等节点备受青睐。 用户需求全面升级，既要便携也要全能体验 当代消费者对便携剃须刀的需求已全面升级，"多场景、极致体验 ...

12月26日，世界风筝之都、中国动力名城潍坊迎来了一场行业盛会——潍柴新能源商用车2026年合作伙伴共创大会。大会以"科技蓝擎 向新加 速度"为主题，汇聚全国经销商、服务商、供应商、战略客户及行业精英，共同总结2025年发展成果，发布2026年战略规划，擘画新能源商用车高质 量发展新篇章。 2025稳中求进、全面突破 2025年，在全球汽车产业新能源化浪潮加速推进的背景下，潍柴新能源商用车以"科技领先、绿色发展"为指引，实现全方位突破，交出了一份亮眼的成 绩单。 2026年是"十五五"规划开局之年，也是新能源商用车行业加速分化整合的关键阶段。潍柴新能源商用车明确提出全年销量25,000辆的挑战目标，其中国 内20,000辆、出口5,000辆；新能源车型占比提升至15,000辆。 在渠道生态与服务体系方面，2025年，潍柴新能源商用车持续优化商务政策，新开发网络103家，联动722家中心库服务站构建协同销售体系，实现联合 销售1,200辆。在服务方面，全力推进"三个第一"极速服务体系——第一时间响应、第一速度抵达、第一效率解决，联动1,020家服务站，客户满意度达 90%，一次修复率96.5%，24小时问题关闭 ...

中经记者 郑瑜 北京报道 在提振内需与扩大消费不断深化推进背景下，商务部、中国人民银行、金融监管总局于近期联合发布 《关于加强商务和金融协同更大力度提振消费的通知》（商办财函〔2025〕447号）（以下简称"447号 文"）。 记者从海尔消费金融有限公司（以下简称"海尔消金"）了解到，今年海尔消金接入银联云闪付平台，围 绕冰箱、洗衣机、空调等耐用消费品推出"智家分期"服务渗透，消费者可以实现享受国家补贴与产业贴 息双重优惠。目前智家分期已合作全国2000多家海尔专卖店，覆盖市、县、镇等各级消费市场。 海尔消金方面表示，接下来会继续将"智家分期"服务做精做细。在审批流程上，运用人工智能、大数据 等前沿信息技术手段持续优化审批流程，进一步提升审批效率与用户服务体验；在创新形式与品类覆盖 上，和产业紧密协同，探索更多创新形式和合作空间，进一步扩大金融服务覆盖范围，同时持续拓展家 电优惠品类。 在家电分期方面，招联消费金融股份有限公司（以下简称"招联消金"）自今年年初国家新一轮"以旧换 新"政策出台以来，公司通过与二手平台达成合作，推出"助力以旧换新一站式服务"，用户可在"招联金 融"APP中一站式完成从旧品估价、上 ...

今天分享的是：2025年零食行业消费趋势洞察 报告共计：31页 零食行业步入"情绪价值"时代：健康、社交与地域特色成消费新引擎 近日，一份来自行业机构的《2025年零食消费趋势洞察》报告揭示，中国零食市场正经历一场深刻变革。行业规模持续稳步增长，消费驱动力已从传统的饱 腹解馋，全面转向健康化、个性化与场景化。消费者，尤其是占比超七成的年轻群体，展现出"理性健康"与"解压悦己"并重的复合型特征，推动零食角色从 单纯食品升级为承载情绪与社交功能的重要载体。 健康与口感并重，成分与场景成选购关键 报告指出，消费者在选择零食时，口感口味、零食成分和食用场景是最受关注的三大要素。低糖、低脂、低卡、高蛋白、清洁配料等健康关键词热度攀升， 显示消费者对"精准营养"的需求日益凸显。同时，消费场景极大丰富，从日常休闲、办公室解压，延伸至深夜追剧、户外露营、旅行伴手礼等多元情境。零 食不仅满足味蕾，更成为适配不同生活时刻的"场景解决方案"。值得注意的是，"情绪价值"驱动显著，专为缓解压力、焦虑、提供治愈感而设计的零食需求 激增，相关社媒内容热度暴涨。 地域风物与社交共创，赋能产品新生命 地方特色零食正借助文化认同和国潮风范焕发新 ...

Core Insights - Shenzhou Car Rental, a leading domestic car rental service platform, celebrates its 18th anniversary, marking its role as a pioneer and leader in China's car rental industry [1] - The company has witnessed and driven explosive growth in the Chinese car rental market since its establishment in 2007, actively participating in the evolution of industry standards [1] - In 2025, Shenzhou Car Rental launched L4 autonomous driving system-equipped electric vehicles in Hainan, integrating autonomous driving technology with tourism scenarios [1] - The company emphasizes a deepening strategy in new energy, increasing the proportion of new energy vehicles in its fleet, and collaborating with 34 brands to introduce popular models [1] Competitive Advantages - Shenzhou Car Rental has established a solid competitive barrier with a fully direct sales network, a diverse range of vehicle models, a user base of over 1 billion, and a comprehensive ecological layout [2] - The company operates over 6,500 service outlets across more than 360 cities, ensuring users can access services conveniently [2] - The fleet consists of 200,000 vehicles, covering over 260 models from economy to luxury, catering to diverse rental needs [2] - The company has served 180 million high-value users primarily in first- and second-tier cities, providing a natural market for new energy and smart travel products [2] Industry Outlook - The Chinese car rental industry is transitioning towards high-quality development characterized by "intelligent, electric, and scenario-based" services [2] - With a shift in consumer mindset towards "usage rather than ownership" and a strong recovery in tourism, the rental market holds significant potential [2] - Shenzhou Car Rental aims to lead in smart driving technology, enhance operational support, and develop innovative scenario-based products [2] - The company plans to optimize vehicle lifecycle management in the new energy sector and create differentiated product matrices focused on user experience [2] Future Vision - Shenzhou Car Rental envisions a future of smarter, greener, and better travel experiences, collaborating with users and partners to achieve this goal [3]

双向融合，价值共创 通过此次合作，柏菲伦将其在定制定制家居领域积累的材料研发、空间规划与工艺制造等方面的专业能 力，与卡萨帝在高端厨电科技、智能互联及品牌影响力等方面的优势深度融合。双方通过在技术标准、 设计语言及用户体验层面的系统对接，实现了从单一产品供应向场景化、系统化服务的转型升级。 柏菲伦与卡萨帝的合作，不仅是商业层面的强强联合，更是对高端生活方式的重塑与升级。双方将以用 户需求为中心，持续优化从产品设计到终端交付的全链路服务体系，助力中国家居产业迈向更高层次的 创新与发展。 未来，柏菲伦将与卡萨帝持续深化合作，通过建立常态化的联合研发机制，共同探索高端厨居市场的未 来发展路径，为推动中国家电与家居产业的融合升级贡献力量。 技术赋能，美学引领 此次亮相的产品在研发阶段便融合匠心与巧思，柏菲伦以结构性适配为基础，为卡萨帝高端厨电量身定 制专属的柜体构造，精准预留设备接口并优化散热风道，从而充分释放电器性能;同时贯彻功能一体化 理念，借助模组化设计有机整合储物、备餐及清洁区域，融合更丰富的橱柜收纳功能五金产品，使操作 动线更为合理，显著提高下厨效率。 此外，柏菲伦产品严选千年舟集团的A+级板材，结合精湛制 ...

Core Insights - Banks are intensifying marketing efforts for year-end car loan schemes, with "zero interest" offers being particularly attractive to consumers [1][2] - The automotive consumer finance sector is transitioning from a "high-interest" customer acquisition model to a focus on service and customer experience [1][4] - Regulatory measures have curtailed "high-interest high-return" practices, prompting banks to adopt lower interest rates and flexible guarantees to capture market share [2][4] Group 1: Bank Initiatives - Postal Savings Bank is offering a financial subsidy of up to 4,500 yuan for its car loans, with annual interest rates ranging from 0% to 6% [1] - Ping An Bank has introduced a year-end car purchase campaign with a minimum "0% interest" option, allowing loans from 10,000 yuan to a maximum of 1 million yuan, with interest rates post-subsidy between 0% and 10% [2] - Several banks, including Ping An and China Merchants Bank, are participating in car purchase financing support, indicating a collaborative approach to enhance consumer financing options [3] Group 2: Market Trends - The automotive consumer finance loan balance at Ping An Bank reached 300.3 billion yuan by the end of September, reflecting a 2.2% increase year-on-year, with new loans for personal electric vehicles growing by 23.1% [3] - The shift in retail banking is characterized by high competition, high costs, and significant differentiation, necessitating a focus on scenario-based, intelligent, and specialized capabilities for future growth [3] - Banks are increasingly embedding financial services into the entire car purchasing process, aiming to create a comprehensive ecosystem that enhances customer value throughout the vehicle lifecycle [4] Group 3: Consumer Considerations - Consumers are advised to evaluate various car loan options, including bank loans, credit card installments, and automotive finance company loans [5] - Key factors for consumers when selecting a car loan include understanding the true cost beyond surface interest rates, scrutinizing contract terms for hidden fees, and assessing repayment capacity to avoid financial strain [6] - Recent adjustments in early repayment rules by banks, such as the new penalty structure from Guangfa Bank, reflect a trend towards more flexible repayment options to enhance customer satisfaction and loyalty [7]

Core Insights - The energy-saving home appliance market is experiencing continuous demand growth due to the global trend towards energy conservation and increasing consumer awareness of environmental protection [1][3][6] - The market size of China's energy-saving home appliance industry is projected to grow from 236.25 billion yuan in 2015 to 680.325 billion yuan in 2024, with a compound annual growth rate (CAGR) of 12.47% [1][10] - By 2025, the market size is expected to reach 744.3 billion yuan, driven by technological advancements and evolving consumer demands [1][10] Industry Overview - Energy-saving home appliances utilize advanced technologies such as variable frequency technology, high-efficiency compressors, and optimized insulation materials to significantly reduce energy consumption during use [1][3] - The industry includes various products such as air conditioners, refrigerators, washing machines, water heaters, televisions, and rice cookers [3] Market Dynamics - The Chinese government has implemented various policies to support the energy-saving appliance sector, including subsidies for replacing old appliances and promoting energy-efficient products [6][7][11] - The increasing focus on green consumption and energy efficiency among consumers is driving demand for energy-saving appliances [7][11] Industry Chain - The upstream of the energy-saving appliance industry includes raw materials and components such as steel, copper, plastics, rubber, electronic components, semiconductor materials, chemical materials, and insulation materials [8] - The midstream involves the production and manufacturing of energy-saving appliances, while the downstream encompasses sales channels including specialty appliance stores, home improvement markets, and various e-commerce platforms [8] Key Players - Major companies in the energy-saving appliance sector include Midea Group, Haier Smart Home, Gree Electric Appliances, Sichuan Changhong, Hisense, and others [1][13] - Midea Group reported a revenue of 167.201 billion yuan in its smart home business for the first half of 2025, reflecting a year-on-year growth of 13.32% [13] - Haier Smart Home achieved significant sales in its refrigerator, washing machine, and air conditioning segments, with respective revenues of 42.517 billion yuan, 31.645 billion yuan, and 31.645 billion yuan in the first half of 2025 [14][15] Development Trends - The industry is moving towards greater integration of artificial intelligence and IoT technologies, enabling autonomous energy management and optimization [16] - There is a focus on green design and circular economy principles, with an emphasis on using eco-friendly refrigerants and increasing the use of renewable materials [16] - Energy-saving appliances are evolving from single-function products to comprehensive, scenario-based solutions that optimize energy consumption across different home environments [17]

Core Insights - Zhejiang Province has established itself as a leading hub for global resource integration and market penetration, holding 29 positions in the "Top 100 Commodity Markets in China" list, which represents nearly 30% of the total [1] - The total transaction volume of specialized markets in Zhejiang reached 1.77 trillion yuan in 2024, with a year-on-year growth of 4.73%, and is expected to exceed 1.8 trillion yuan by year-end [1] Group 1: Market Performance - Zhejiang has the highest number of markets, excelling in transaction scale, market structure, and digital transformation, with notable markets like Yiwu China Commodity City and Zhejiang Shaoxing China Light Textile City [1] - In the first three quarters of 2024, the transaction volume reached 1.28 trillion yuan, indicating strong market activity [1] Group 2: Transformation Strategies - The Zhejiang market is undergoing transformation across five dimensions: full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization [2] - The province has integrated production and supply chain resources through a "platform + industry" model, moving beyond traditional transaction methods [2] Group 3: Production and Service Innovations - Zhejiang has cultivated 4,375 "super factories" and adopted flexible production models to meet the demands of small brands and e-commerce [3] - The Yiwu Global Trade Center has developed a comprehensive service ecosystem, with 57% of merchants operating their own brands [3] Group 4: Quality and Brand Development - The market is focusing on brand incubation, quality control, and intellectual property protection to move up the value chain [4] - The Puyuan Wool Sweater Market has established a brand management system, achieving a transaction volume of 6 billion yuan on a major e-commerce platform in the first four months of the year [4] Group 5: Global Integration - Zhejiang's market has evolved from a simple distribution model to a hub for global resource integration, with Yiwu's "Yi Payment" collaborating with over 400 banks worldwide [5] - The establishment of overseas warehouses and new international routes has enhanced global circulation capabilities [5] Group 6: Future Directions - The five trends of full-chain integration, digital intelligence, quality enhancement, scenario-based experiences, and internationalization are interrelated and mutually reinforcing [5] - Recommendations include creating new market-industry synergies, developing new consumer benchmarks, enhancing service platforms, and leveraging AI for market innovation [6]