格隆汇2月15日｜据央视财经，正在进行的米兰冬奥会正带动全球冰雪运动持续升温。我国冰雪装备外 贸企业抓住机遇，迎来海外订单高峰期。目前，山东济宁嘉祥县已形成全国最大的滑雪手套生产基地， 构建了"研发设计—辅料采购—协同加工—出口展销"的全产业链条。全县拥有手套生产及配套企业300 多家，年产手套8000万双，远销全球60多个国家和地区，年产值达25亿元。据海关统计，2025年下半年 以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的增速超过两位数。 ...

浙江宁海：多款滑雪杖畅销海外 据统计，目前我国出口的滑雪杖中，每10根就有7根来自浙江宁波的宁海县。 浙江宁海某滑雪杖生产企业组装车间主管 张国美：目前还在赶一批发往欧洲的货，订单量已经排到了 2026年6月份。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产品的 增速超过两位数。 来源：央视财经 据央视财经，正在进行的米兰冬奥会正带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇， 迎来海外订单高峰期。 山东济宁：滑雪用具企业生产忙 赛事带动海外订单增长 山东济宁某滑雪手套生产企业总经理 李娜：传统的滑雪手套企业，生产旺季是从3月份、4月份开始， 到9月份结束。但是现在，因为冬奥会的举办，我们2025年的订单量同期增长了15%以上，2026年的生 产旺季提前到了1月份，我们也享受到了冬奥会的赛事红利。 目前，山东济宁嘉祥县已形成全国最大的滑雪手套生产基地，构建了"研发设计—辅料采购—协同加工 —出口展销"的全产业链条。全县拥有手套生产及配套企业300多家，年产手套8000万双，远销全球60多 个国家和地区，年产值达25亿元。 山东济宁：滑雪用具企业生产忙 赛事 ...

Group 1 - The ongoing Milan Winter Olympics is driving a global surge in winter sports, leading to a peak in overseas orders for China's winter sports equipment export companies [1] - A ski glove production company in Jining, Shandong, reported a 15% increase in order volume for 2025 compared to the previous year, with the production peak now starting in January due to the Winter Olympics [2] - Jining has become the largest ski glove production base in China, with over 300 companies producing 80 million pairs of gloves annually, generating an output value of 2.5 billion yuan [2] Group 2 - In Ninghai, Zhejiang, 70% of the ski poles exported from China are produced, with a production company currently fulfilling orders that extend to June 2026 [3][4] - Since the second half of 2025, China's exports of ice skates to Central and Eastern Europe and ski clothing to North America have seen double-digit growth [5]

临近春节，山东济宁嘉祥手套产业园依然热火朝天，手套生产企业正满负荷运转。受冬奥会赛事带动， 这个冬季成了罕见的生产旺季。研发团队针对不同海外市场推出多款新产品。目前，山东济宁嘉祥县已 形成全国最大的滑雪手套生产基地。全县年产手套8000万双，远销全球60多个国家和地区，年产值达25 亿元，产品出口量占全国近八成。 在浙江宁波宁海县，一家滑雪杖生产企业也迎来米兰冬奥会的相关订单，意向客户遍布欧洲、加拿大等 地，这个雪季订单增幅达10%。 专家认为，全球冰雪消费已经从"大众化"向"个性化、场景化"发展，目前，我国冰雪装备行业生产模式 已经从"被动接单"调整为"主动适配"。 据央视 春节前游客在青岛西海岸新区融创藏马山滑雪场滑雪。新华社发 2026年米兰冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰 期。国产冰雪装备从国内火热的生产线远销全球。 ...

2026年米兰-科尔蒂纳冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰期。一件件国产冰雪装备，从国内火热的 生产线远销全球。在米兰，冬奥会一线能不能找到来自中国的商品呢？跟着前方采访的总台央视记者看看有什么发现。 总台央视记者郑怡哲：我现在在意大利北部的小镇松德里奥，从这里就可以看到延绵的阿尔卑斯山脉，滑雪运动在当地非常流行。今天我们就来到了当地的 一家体育用品商店，采购一身进山滑雪的装备。 我们翻了一下这些产品的标签，发现很多都是中国制造的。这些冰雪装备来自国内的哪些地区，又是如何生产的呢？跟着镜头一起去看一下吧。 如今，这家企业已开发出折叠款、可伸缩款、超轻型等不同规格型号的滑雪杖产品，海外市场不断拓宽。 走进组装车间，生产场景热火朝天。米兰-科尔蒂纳冬奥会的相关订单，自2025年8月起纷至沓来，意向客户遍布欧洲、加拿大等地，这个雪季的订单增幅达 10%。 临近春节，山东济宁嘉祥手套产业园里依然是一派热火朝天的生产景象，手套生产企业正满负荷运转。 据介绍，按照滑雪手套行业的产销规律，冬季一般是淡季。然而，受本届冬奥会赛事带动，这个冬季也成了罕见的生产旺季。 持续升温的海外 ...

临近春节，山东济宁嘉祥手套产业园里依然是一派热火朝天的生产景象，手套生产企业正满负荷运转。 据介绍，按照滑雪手套行业的产销规律，冬季一般是淡季。然而，受本届冬奥会赛事带动，这个冬季也成了罕见的生产旺季。 持续升温的海外市场需求，也加速了这家企业科技创新和新品研发的步伐。这个雪季，研发团队针对不同海外市场推出多款新产品。 目前，山东济宁嘉祥县已形成全国最大的滑雪手套生产基地，构建了"研发设计—辅料采购—协同加工—出口展销"的全产业链条。全县拥有手套生产及配套 企业300多家，年产手套8000万双，远销全球60多个国家和地区，年产值达25亿元。国内市场超六成的滑雪手套出自这里，产品出口量占全国滑雪手套出口 总量的近八成，居全国首位。 2026年米兰-科尔蒂纳冬奥会带动全球冰雪运动持续升温。我国冰雪装备外贸企业抓住机遇，也迎来海外订单高峰期。一件件国产冰雪装备，从国内火热的 生产线远销全球。在米兰，冬奥会一线能不能找到来自中国的商品呢？跟着前方采访的总台央视记者看看有什么发现。 总台央视记者 郑怡哲：我现在在意大利北部的小镇松德里奥，从这里就可以看到延绵的阿尔卑斯山脉，滑雪运动在当地非常流行。今天我们就来到了当地 ...

Group 1 - The demand for skiing equipment, including ski clothing, skis, and snow-making machines, is increasing as ski resorts open for the season [1][3] - Sales of ski-related gear are on the rise, with ski clothing sales expected to increase by 15%-20% due to colder weather [3] - There is a growing emphasis on personalized orders for skiing equipment, with companies reporting a significant increase in such requests [1][7] Group 2 - A ski board manufacturing company in Gongyi, Henan, is experiencing high production activity, with skis being packaged and shipped nationwide [5] - The performance requirements for ski boards are becoming more demanding, with an increase in the use of advanced materials like titanium alloy and carbon fiber [7] - The number of complex orders for ski boards has surged from a few thousand last year to over 10,000 this year, indicating strong market growth [7]

Core Viewpoint - The article emphasizes the importance of safety knowledge and precautions for winter sports, particularly skiing and ice skating, as the winter season begins and participation in these activities increases. Group 1: Skiing Safety Guidelines - Skiing is a high-risk sport, and following rules and protective measures is crucial [1] - Choose a reputable ski resort with complete facilities and avoid undeveloped areas [2] - Proper equipment is essential, including well-fitted skis, boots, and helmets; helmets are critical for safety [4] - Beginners should start on easier slopes and progress gradually without challenging advanced trails [5] - Adhere to skiing "traffic rules," such as yielding to skiers below and controlling speed according to ability and snow conditions [6] - Maintain a safe distance from others, trees, and safety barriers [7] - Learn how to fall safely to minimize injury risks, such as avoiding wrist injuries during falls [9][10] Group 2: Ice Skating Safety Guidelines - Ice skating is popular but carries risks; choose managed ice rinks and avoid natural ice surfaces [12] - Wear well-fitting skates with tight laces for ankle support; beginners should wear protective gear like helmets and pads [13] - Stay alert to the movements of other skaters and avoid stopping in the center of the rink [15] Group 3: Winter Outdoor Activity First Aid - Knowledge of first aid for winter injuries is essential, including treatment for snow blindness, frostbite, and hypothermia [17][18][19]

Core Insights - The domestic snow equipment market is experiencing explosive growth due to high cost-performance ratios, differentiated designs, and the integration of national trends, leading to increased order volumes [1][2][4] - Domestic brands are making technological breakthroughs, such as incorporating carbon fiber materials to enhance performance and adding glow-in-the-dark features to meet personalized demands, resulting in supply shortages for popular models [1][4] Group 1: Consumer Preferences - Consumers are favoring domestic snow gear for its high cost-performance ratio, with products like a snow helmet priced at 166 yuan being significantly cheaper than international brands [2] - The brand "Cosone" is gaining popularity for its customized snow equipment and local innovative designs, appealing to snow sports enthusiasts [2][3] Group 2: Market Trends - Domestic snow gear is transitioning from a "substitute choice" to a "preferred option" among consumers, as evidenced by positive feedback in both online and offline sales channels [3][4] - Offline stores are witnessing a surge in sales, with many consumers making purchases after trying products in-store, highlighting the quality and performance of domestic brands compared to imported ones [3]

Group 1 - China's foreign trade shows strong resilience, with total import and export value reaching 3.9 trillion yuan in November, a year-on-year growth rate of 4.1%, marking ten consecutive months of growth [2] - Exports in November amounted to 2.35 trillion yuan, while imports were 1.55 trillion yuan, with year-on-year growth rates of 5.7% and 1.7% respectively, indicating sustained vitality in foreign trade [2] - The cumulative import and export value for the first eleven months reached 41.21 trillion yuan, reflecting a year-on-year growth of 3.6%, consistent with the previous ten months [2] Group 2 - The diversification of export markets has shown positive results, with trade with ASEAN growing by 8.5%, and exports to Africa, Latin America, and the EU increasing by 18.7%, 5.6%, and 5.4% respectively [2] - Over 110 countries and regions experienced simultaneous growth in exports and imports with China in the first eleven months, an increase of over 20 compared to the same period last year [2] Group 3 - The export structure is evolving, with green travel and winter sports equipment emerging as significant growth areas in international markets [4] - The export of electric bicycles is rapidly increasing, with sales on cross-border e-commerce platforms surging, exemplified by a 40-fold increase in sales during the 2025 Black Friday period [4][5] - The demand for winter sports equipment, such as ice skates and ski apparel, has also seen double-digit growth, particularly in North America and Central and Eastern Europe [4][5]