Group 1 - The scale of China's ice and snow industry has been continuously expanding, with ice and snow sports no longer limited to northern regions [1] - Indoor ice and snow venues are increasingly popular in southern China, offering diverse business formats and experiences [1][3] - The indoor ski resorts in Shenzhen Qianhai attract visitors from Shenzhen, Zhuhai, Hong Kong, and Macau, becoming a new leisure space for the Greater Bay Area [3] Group 2 - The convenience of transportation and controllable costs make indoor skiing a preferred choice for many beginners [5] - Some venues collaborate with northern ski resorts to offer advanced training and cross-regional experience products, creating a new ice and snow consumption model that complements each other seasonally [5] - Many indoor ice and snow venues provide professional ski slopes while integrating ice and snow amusement parks, family entertainment, and retail dining to meet diverse age group needs [7]