蜒长队，配套的暖房餐饮区座无虚席；在春京西、青怡坊云琅等时尚街区，冰雪主题与非遗文化、艺术 展演深度融合，吸引了大量年轻客群前往打卡；在全市各大雪场及商圈内，"冰雪+"业态持续发力，带 动了从装备租赁到餐饮住宿的全链条消费…… 记者观察到，构成这一"暖场景"的，不仅有硬件设施与业态模式的创新，更离不开城市细节中的真诚善 意。假期里，本地车主主动搭载外地游客前往地铁站，交警深夜绕路十余公里护送大学生平安返校，街 头小店敞开大门为环卫工人提供热水与便利……一个个暖心故事在网络平台广泛传播，这"多一分的主 动"与"冰雪+"业态相辅相成，让严寒中的消费体验更具暖意。 据文化和旅游部数据中心长春分中心测算，2026年1月1日，长春市接待国内游客123.75万人次，实现国 内游客出游总花费8.73亿元，同比分别增长24.33%和17.8%，实现2026年文旅市场"开门红"。 "冷是真冷，但这份热闹和仪式感，值了！"2025年12月31日晚，吉林长春的气温已降至零下二十多摄氏 度，但严寒丝毫未能减弱全城迎新的热情。上海证券报记者在"肆季南河长春粉雪嘉年华"现场看到，盛 大的跨年烟花秀将夜幕点亮，数万名市民与游客聚集在巨型冰 ...

Group 1 - The scale of China's ice and snow industry has been continuously expanding, with ice and snow sports no longer limited to northern regions [1] - Indoor ice and snow venues are increasingly popular in southern China, offering diverse business formats and experiences [1][3] - The indoor ski resorts in Shenzhen Qianhai attract visitors from Shenzhen, Zhuhai, Hong Kong, and Macau, becoming a new leisure space for the Greater Bay Area [3] Group 2 - The convenience of transportation and controllable costs make indoor skiing a preferred choice for many beginners [5] - Some venues collaborate with northern ski resorts to offer advanced training and cross-regional experience products, creating a new ice and snow consumption model that complements each other seasonally [5] - Many indoor ice and snow venues provide professional ski slopes while integrating ice and snow amusement parks, family entertainment, and retail dining to meet diverse age group needs [7]