Group 1 - The core theme of the article revolves around Xiaomi's ambition to penetrate the high-end smartphone market, particularly through the launch of the MIX Fold 3 [1] - The MIX Fold 3, priced starting at 8999 yuan, represents one of Xiaomi's most premium products, showcasing advancements in design and camera technology [2] - The new model emphasizes a Leica-style imaging system and aims to enhance user experience through improved handling, design, and large screen optimization [2] Group 2 - The article highlights the importance of the MIX Fold 3 in solidifying Xiaomi's position in the high-end market segment [2]

Core Viewpoint - Xiaomi is making a significant investment in chip development and electric vehicles, aiming to replicate Huawei's success in the automotive sector [1][3][5] Group 1: Product Launch and Market Impact - Xiaomi's two flagship products, a 3nm chip and the YU7 electric SUV, are set to be launched on May 22 [1] - The YU7 is expected to be a market leader, but its launch has been affected by a recent accident, leading to a decline in pre-orders [3] - The anticipation for the YU7 was high, but the accident disrupted its promotional activities, delaying its debut from April to May [3] Group 2: Competitive Landscape and Strategy - Xiaomi is looking to leverage its chip technology to enhance the YU7's market performance, similar to how Huawei revived its automotive business [5][9] - The 3nm chip is positioned as a critical component for Xiaomi to compete in the high-end market, as all premium brands have their own chips [7][9] - The collaboration with TSMC for chip production is strategic, as it allows Xiaomi to avoid restrictions faced by competitors like Huawei [7] Group 3: Brand Positioning and Future Prospects - The development of the 3nm chip is seen as essential for Xiaomi to strengthen its brand and improve its market position in both smartphones and electric vehicles [9] - The success of the YU7 is crucial for Xiaomi to elevate its brand value and potentially replicate Huawei's turnaround in the automotive sector [9]