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香飘飘:Meco果茶推出两款新口味,其中“橙漫茉莉”口味线下铺货,销售反馈良好
Cai Jing Wang· 2025-08-29 12:27
Core Insights - The company has launched two new flavors of Meco fruit tea, "Orange Jasmine" and "Mulberry Jasmine," with the former showing promising sales feedback and potential to become a classic product, while the latter is still in the trial sales phase [1] Group 1: Sales Performance - The company's traditional brewing products faced sales pressure in the first half of 2025 due to changes in external consumer environment, habits, and demand [1] - The sales season was shortened as the Spring Festival occurred earlier compared to the previous year, leading to an early onset of the off-peak season for brewing products [1] - To maintain the interests of distributors and terminals, the company adopted a strategy of reducing channel inventory levels to ensure healthy inventory for the second half of the year [1] Group 2: Ready-to-Drink Business - The company is actively promoting the freezing of terminal points for its ready-to-drink business, particularly in schools and snack wholesale channels where Meco fruit tea has a significant sales share [1] - There is an increased focus on the quality of freezing, with higher requirements for the "layering rate" of ice paths to enhance the effectiveness of freezing [1]