以创新供给激活"冷资源"，山东正为北方冬季旅游探索全新打开方式。 12月25日，"2025山东宝藏小城冬季探访活动"在山东美术馆正式拉开帷幕。活动通过系统挖掘文旅资源、创新文旅产品供给、打造县城旅游品牌，推动宝藏 小城从幕后走向台前，进一步激活山东冬季文旅市场潜力。 这一关键举措，让"冷资源"持续释放"热经济"，也为冬日的齐鲁大地增添了生机与光彩。 通过唤醒县域优质旅游资源，山东的众多宝藏小城让看见变为体验，让"流量"转化为"留量"，真正激活文旅经济的良性循环，赋能地方经济高质量发展。 i UP LAND (00), must 1870 ATTAL ADDRE THE 192 or and the may of AN KAN 1177723 小城破"冰"，县域文旅站上冬日"C位" 真正的旅行，是在四季更迭中，感受一方水土的独特韵律。 近年来，我国文旅市场逐渐呈现出下沉趋势。游客不再满足于以往大众化的旅游模式，转而追求深度的文旅体验。那些更为静谧朴实的县域小城，凭借其独 特的自然景观与文化底蕴，成为人们远离喧嚣、疗愈心灵的新选择。 在此背景下，"2025山东宝藏小城冬季探访活动"应运而生。活动聚焦挖掘全省冬季旅 ...

Core Insights - The new ski season in Chongli has led to a significant increase in sales of ski equipment and accommodation bookings, showcasing the "cold resource" generating a "hot effect" [1] Group 1: Ski Equipment Sales - Sales of core ski equipment have increased by over 30% compared to the same period last year [7] - Popular items include stylish and warm professional ski clothing and lightweight high-performance skis [5] - Online booking and local delivery services have emerged as new highlights in sales [5] Group 2: Accommodation Bookings - Hotel and homestay bookings around the Cuiyun Mountain ski resort have surged, with a booking peak occurring nearly half a month earlier than last year [7] - Family and parent-child rooms are particularly in high demand, with limited availability for weekends in November and December [7] - A local homestay manager reported a high occupancy rate due to an earlier opening of the ski season and increased visitor numbers [9] Group 3: Visitor Experience Enhancements - Local businesses are continuously optimizing accommodation, dining, and transportation services to enhance visitor experience [11] - Many hotels have partnered with ski resorts to offer "accommodation + skiing" packages, integrating lift tickets and equipment rentals for a one-stop travel solution [11]