（来源：辽宁日报） 转自：辽宁日报 本报记者 朱才威 1月7日，银装素裹的沈阳东北亚国际滑雪场正为举办国际赛事进行"冲刺"——国际雪联专家团队手持专业仪器，对650米长的赛道进行精细化塑形，10万立 方米的积雪在造雪机与压雪车的配合下，呈现出符合国际顶级赛事标准的硬度与弧度。 9天后，2025—2026赛季国际雪联单板滑雪障碍追逐世界杯将在这里启幕，作为辽宁首次承办的国际雪联A级赛事，这场米兰冬奥会前的最后一场积分赛， 正成为见证辽宁冰雪运动高质量发展的一个窗口。 1.8万平方米的服务大厅功能齐全，3座配套酒店提供充足床位。这些设施升级后，达到了服务赛事的要求，并让普通雪友受益。"专业赛道就在家门口，以 后更有兴趣滑雪了！"沈阳雪友孟磊说。 据了解，世界杯赛事期间，除专用赛道外，其余13条雪道正常开放。观众既能现场看巅峰对决，又能体验滑雪乐趣。无法到场的观众，可通过央视频、咪咕 视频等平台全程观看直播。 世界杯赛事带来的热度已辐射周边，带来"虹吸效应"。"你能相信吗？我们滑雪场直径4米的铁锅炖酸菜，目前供不应求！"韩娜兴奋地说。沈阳松果滑雪俱 乐部负责人向记者表示，近期滑雪装备的销量同比涨三成，冰雪文创成爆款 ...

Investment Dynamics - Neeman's, an Indian DTC footwear brand, has completed a Series B2 funding round, raising ₹3.55 billion [3] - The brand, established in 2017, focuses on eco-friendly and sustainable materials, balancing comfort and design [3] - Neeman's is expanding its online presence while also growing its offline retail network, benefiting from increased investor interest in sustainable consumer brands [3] - Jiumaojiu plans to invest a total of $43 million (approximately ¥300 million) to increase its stake in North American restaurant chain Big Way Group Inc. from 10% to 49% [5] - This investment will double Jiumaojiu's North American store count and is a key step in its "going global" strategy, leveraging Big Way's established local model [5] Listing Dynamics - Shanghai Linqingxuan Cosmetics Group has officially listed on the Hong Kong Stock Exchange under the stock code "2657.HK" [7] - The company focuses on anti-wrinkle skincare products and aims to provide high-end solutions using natural camellia ingredients [7] - Linqingxuan's listing marks it as the first high-end domestic skincare stock in the Hong Kong market, boosting the domestic beauty industry's high-quality development [7] Acquisition Dynamics - LVMH has completed the acquisition of French media publisher Les Editions Croque Futur, increasing its stake from 40% to 100% [9] - The acquisition includes the leading business magazine "Challenges," and Maurice Szafran has been appointed as the president of the publisher [9] - LVMH's strategy to acquire media assets is aimed at gaining pricing power in the luxury sector, although it raises concerns about media independence and market concentration [9] - Meta has announced the acquisition of Chinese company Butterfly Effect, which develops the AI application Manus, for several billion dollars [12] - Manus, set to launch in March 2025, is a general-purpose AI agent that can break down complex tasks and utilize various tools to deliver complete results [12] - This acquisition is significant as it represents one of the largest purchases of a Chinese AI team in 2025, allowing Meta to enhance its AI capabilities [12] Brand Dynamics - Zhou Dasheng Jewelry has accelerated its entry into instant retail, launching 200 direct stores on Meituan Flash Purchase, with daily sales increasing approximately tenfold since launch [14] - The company plans to expand instant retail to over 5,000 franchise stores by 2026, aiming to capture the growing gift market [14] - Norwegian outdoor brand Norrøna is preparing to open its first store in Beijing at the high-end commercial landmark SKP, featuring a minimalist design that reflects its outdoor aesthetic [15] - The store will offer a range of products for skiing, climbing, and outdoor activities, catering to various outdoor exploration needs [15] Personnel Dynamics - Saks Global announced the departure of CEO Marc Metrick, with Executive Chairman Richard Baker taking over the role [19] - Baker's background in real estate suggests a shift in the company's strategy towards a dual focus on retail and real estate [19] - Shenzhen Ge Li Si Apparel Co., Ltd. has appointed Wang Dusen as the new general manager, following the resignation of former general manager Xia Guoxin [21] - This leadership change indicates a strategic shift within the company, allowing the founder to focus on long-term planning and development [21] - Zong Fuli has resumed her role as the legal representative of Hongsheng Group, consolidating her control over the company and facilitating the integration of resources across its beverage and packaging sectors [24] - This change is expected to accelerate the launch and channel expansion of new brands like "Wawa Xiaozong" [24]

你，滑雪了吗？ 每年冬天，朋友圈等社交平台都会被「滑雪」刷屏，常给人营造一种不滑雪就跟不上时代与潮流的紧迫感。今年也不例外，甚至来得更早、更猛烈。 教人如何在雪场拍照的帖子，上万人收藏；飘逸的滑雪炫技视频，收获数十万点赞；浪漫唯美的雪场风光视频，更令百万人心生憧憬。 毫无疑问，滑雪这项运动已经火得一塌糊涂。 正因此，滑雪真正意义上成了一项普及全民的"网红运动"，无论南方北方、不管东部西部，全国的滑雪场皆人满为患。 但与之相伴的，是滑雪场附近的医院，也挤满了伤者。 第一批赶着去滑雪的人，开始后悔了。 很长一段时间，滑雪由于其特殊性，总与新疆、东北等地挂钩，南方人要么斥巨资坐飞机，要么干瞪眼羡慕，所以只能算小众运动。 近两年则不同，随着滑雪热的兴起，南方也涌现出众多滑雪场，诸如江西宜春的靖安国际滑雪场、浙江安吉的云上草原滑雪场、湖南娄底的紫鹊界野外滑 雪场……2025年9月，深圳更是建了一座全世界最大的室内滑雪场「华发冰雪世界」，吓得外国游客都目瞪口呆。 01 春运，疑似提前上演了。 这个冬天，要论最繁忙的地方，滑雪场必定榜上有名。早在11月初，全国各地的雪场便在雪友们的催促下，火力全开，漫山遍野的造雪机，开始日 ...

一、事件：全国首部冰雪产业法规实施 国盛证券数据显示，2025年10月中旬以来，"室外滑雪场"搜索量同比上涨近900%，开板较早的可可托海国际滑雪度假区搜索量上涨279%，哈尔滨冰雪大世 界景区日均搜索量环比上涨近163%，行业景气度持续攀升。 二、历史龙头表现 进入冬季以来，"冰雪旅游"热度持续攀升。此外在政策层面，12月5日，中央区域协调发展领导小组办公室发布了《推动东北地区冰雪经济高质量发展助力 全面振兴取得新突破实施方案》。政策发布前夕，冰山冷热等个股股价持续大涨。 三、相关公司 据江海证券总结，产业链公司包括： 2025年12月，黑龙江省十四届人大常委会第二十五次会议批准《七台河市冰雪产业促进条例》，该条例为我国首部聚焦冰雪产业的地方性法规，自2026年1 月1日起施行，从政策层面为冰雪产业发展提供明确支撑。 条例重点鼓励冰雪产业与高新技术融合，提出在冰雪产业中应用大数据、云计算、人工智能等技术，提升产业智能化、信息化水平，促进冰雪产业与数字经 济融合，发展智慧冰雪体育、智慧冰雪文旅等新业态，完善冰雪产业生态体系。 当前冰雪经济正处于快速增长期。根据江海证券数据，2024年中国冰雪产业规模达到980 ...

吉林雪博会观察：中国冰雪市场释放强劲"磁吸力" 中新网长春12月22日电 (金乔)正在长春举办的第九届吉林冰雪产业国际博览会(下称"吉林雪博会")，成 为各国企业展示新装备、在中国市场寻找新的发展空间的重要平台。 本届吉林雪博会汇聚中外企业逾400家，覆盖冰雪装备、冰雪体育、冰雪非遗、智能科技等全产业链领 域。来自法国、巴基斯坦等32个国家和地区的旅行商代表，就技术合作、市场准入等议题进行了广泛交 流。 "来自10个国家的23个冰雪品牌选择扎根中国，这本身就是中国市场吸引力的直接证明。"北京雪伊兰体 育发展有限公司创始人梁立萍如是说，作为这些国际品牌的中国总代理，该公司首次以集团化形式参展 吉林雪博会，带来了造雪设备、滑雪装备、专业器材等。 图为北京雪伊兰体育发展有限公司此次带来的滑雪装备。金乔 摄 梁立萍表示，"3亿人上冰雪"从愿景变为现实，让中国成为全球冰雪品牌的"引力场"。"法国一款造雪机 进入中国后，年均销量从此前的四五十台快速跃升至现在的300台左右，中国冰雪市场的潜力可见一 斑。" "这里的消费能力让我们充满信心。"加拿大陆地枫品牌中国区总裁薛伟锋介绍，该品牌今年11月份通过 线上网店正式进入中国 ...

2025年12月17日，北京 高端专业运动品牌DESCENTE迪桑特全球旗舰店——"未来之城"于北京华贸中 心正式揭幕。这并非是一座寻常的零售空间，而是迪桑特将其深厚的专业积淀，转化为一次沉浸式、可 感知的实体化叙事。它以"莫比乌斯环"为概念元素，象征无限向前的运动精神，并以此构建了一座打破 空间界限、融合多维运动场景的城市空间，邀请每一位行动家开启一场关于运动精神与未来想象的身心 旅程。 （原标题：迪桑特全球旗舰店"未来之城" 于北京正式揭幕） 迪桑特全球旗舰店"未来之城" "未来之城"：一座代表品牌永续向前的宣言 迪桑特"未来之城"的核心，源自一个永恒的几何概念——莫比乌斯环。整个空间以此为设计母体，结 合"一切始于滑雪"的品牌基因，如同无限延展的雪道，形成了不断向前延伸、周行不殆的视觉体验。这 不仅是空间的物理形态，更是迪桑特品牌精神的建筑化表达：四座主题建筑通过构思精妙的连廊有机串 联，滑雪、高尔夫、全地形都市机能与儿童世界的场景在此交融，象征着品牌对专业运动生态的完整构 建与融会贯通。整体动线设计超越传统零售逻辑，引导来访者经历从探索、钻研、沉淀到启迪的完整叙 事循环。每一次来访，都是来访者与品牌运 ...

第九届吉林冰雪产业国际博览会长春开幕 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。图为参观者参观滑雪鞋。中新社记者 张瑶 摄 图为小朋友体验旱地滑雪。中新社记者 张瑶 摄 图片参观者参观造雪设备。中新社记者 张瑶 摄 图为参观者体验旱地滑雪。中新社记者 张瑶 摄 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。中新社记者 张瑶 摄 图为参观者参观以冰雪为灵感的服饰。中新社记者 张瑶 摄 12月18日，第九届吉林冰雪产业国际博览会在长春开幕，汇聚了逾400家中外企业，覆盖冰雪装备、冰 雪体育、冰雪非遗、智能科技等全产业链领域。来自法国、巴基斯坦等32个国家和地区的旅行商代表参 会，就设备采购、技术合作与市场准入等议题进行交流。 ...

Group 1 - The domestic ski equipment market is experiencing a surge as ski resorts open for the season, with local brands gaining popularity due to their differentiated designs and high cost-performance ratio [2] - A sales store in Beijing is crowded with customers looking to purchase ski gear, with some popular styles sold out [3] - Consumers appreciate the aesthetic appeal and affordability of domestic brands [4] Group 2 - Sales staff indicate that there were no domestic ski brands in the past, but now there are increasing numbers of dedicated stores, and domestic ski equipment sales are on the rise [6] - Efficient after-sales service of domestic ski equipment is a significant factor attracting consumers [6] Group 3 - Data shows that since the start of the ski season, sales of ski clothing have increased by over 50%, while overall ski equipment sales have grown by over 30%. Some domestic ski clothing brands have seen sales growth exceeding 60%, and certain domestic helmet and protective gear brands have experienced a 100% increase in sales [8]

Core Insights - The winter season has led to a surge in ice and snow consumption in China, with various regions innovating to create diverse ice and snow consumption scenarios, significantly boosting the ice and snow economy [1] Industry Overview - China's ice and snow industry has developed a comprehensive industrial chain covering upstream equipment manufacturing, midstream event operation and training, and downstream tourism and leisure [1] - The total scale of China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan by 2025 [1] Regional Developments - Northern regions are leveraging their ice and snow resources to innovate ice and snow attractions, sports venues, and themed accommodations, attracting numerous tourists [1] - In Jilin, ski resorts are incorporating traditional cultural elements like Peking opera to enhance visitor experiences [2] - Harbin is promoting industrial tourism by integrating local industrial heritage with ice and snow activities, enriching the cultural experience for visitors [2] Southern Region Initiatives - Southern regions are developing indoor ice and snow venues and enhancing the ice and snow equipment manufacturing industry [3] - A company in Zhejiang reported a 40% year-on-year increase in sales of children's ski gear, totaling over 70 million yuan from September to November [3] - An indoor snow venue in Shenzhen attracted over 400,000 visitors in its first month, with a peak daily attendance of over 40,000 [3] Strategic Recommendations - Northern regions should focus on quality upgrades, resource potential, and creating high-level ice and snow tourism destinations while enhancing service capabilities and exploring year-round operations [4] - Southern regions should leverage their manufacturing and technological advantages to innovate in ice and snow production and deepen the integration of local culture with ice and snow activities [4]

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow tourism, creating a potential for economic growth and consumer upgrades [1][2] Group 1: Ice and Snow Tourism Growth - The implementation of "snow holidays" allows students to enjoy up to 9 days off, driving a surge in ice and snow consumption [1] - Local governments are promoting ice and snow tourism through the distribution of consumption vouchers and subsidies, enhancing visitor attraction [1] - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improved transportation, safety, and service provisions [1] Group 2: Innovative Consumption Scenarios - Ice and snow tourism is evolving beyond traditional activities, with new integrated experiences such as educational programs and cultural activities being introduced [2] - The growth in ice and snow consumption is prompting a shift from broad development to refined service offerings, with various enhancements being made at ski resorts [2] Group 3: Economic Impact and Future Projections - The total consumption in ski resorts is projected to reach 78.613 billion yuan for the 2024-2025 season, with a 27.97% increase in surrounding area consumption [3] - The number of companies in the ski equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, indicating robust industry growth [3] - The ice and snow economy is expected to reach a scale of 980 billion yuan in 2024, with projections to exceed 1 trillion yuan by 2025, highlighting the sector's potential for economic development and consumer enhancement [3]