Core Insights - The Ministry of Agriculture and Rural Affairs (MARA) is focusing on boosting agricultural product consumption through a joint implementation plan with ten other departments, aiming to enhance rural tourism and shopping integration [1][2] Group 1: Agricultural Consumption Promotion - MARA has introduced the "Implementation Plan for Promoting Agricultural Product Consumption" to stimulate demand and enhance rural tourism [1] - The plan includes financial policy support, with the People's Bank of China and MARA issuing guidelines to strengthen financial services for rural reforms and new agricultural industries [2] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, becoming a vibrant area for tourism innovation and business integration [2][5] Group 2: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [3] - MARA and the Ministry of Commerce are collaborating to implement the consumption promotion plan, focusing on digital, intelligent, and standardized supply chain transformations [3] - Efforts are underway to optimize cold chain logistics, including the development of a national market system and enhancing cold storage and preservation facilities [3][4]