Core Insights - The second China Kaili Sour Soup Industry Development Conference was held in Kaili, Guizhou, focusing on promoting Kaili sour soup as a cultural heritage and marketable product [1] - New Hope Wiyu, a key player in the condiment industry, is committed to the development of this intangible cultural heritage food [1][19] - The brand "You Yan You Wei" launched a new product, red sour soup hot pot base, which received positive feedback at the conference [3][17] Group 1: Product Development and Innovation - New Hope Wiyu's technical director shared insights on the inheritance and innovation of Kaili red sour soup, emphasizing the brand's dedication to this culinary heritage [1] - The "You Yan You Wei" brand is focused on sourcing ingredients directly from the origin and respecting traditional fermentation processes, ensuring authentic flavor [14][17] - The red sour soup undergoes a meticulous fermentation process lasting up to 365 days, highlighting the importance of time in flavor development [12][14] Group 2: Cultural Significance and Sourcing - Kaili sour soup is recognized as a national intangible cultural heritage and geographical indication product, reflecting its unique flavor derived from local resources [6] - The sourcing of key ingredients like wood ginger and Mao La fruit is crucial, with local farmers ensuring high-quality production through careful cultivation practices [7][9] - The brand's commitment to understanding and respecting the cultural background of Kaili red sour soup is essential for product authenticity [12][14] Group 3: Strategic Partnerships and Market Expansion - New Hope Wiyu has established a strategic partnership with the Kaili municipal government to promote the sour soup industry, focusing on quality development [19][22] - The collaboration aims to enhance the standardization of raw material cultivation and protect traditional production methods, benefiting local agriculture [22] - This partnership model fosters a win-win situation for the company, local farmers, and the economy, driving the growth of the sour soup industry [22]