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网文出海“好故事”还需“好生态”
Jing Ji Ri Bao· 2025-11-28 00:09
Group 1 - The core viewpoint is that Chinese online literature is experiencing a global surge, driven by AI and multi-terminal development, with approximately 200 million active overseas users and a significant number of published works [1] - The commercial value of IP development is highlighted as a major potential for Chinese online literature's international expansion, despite challenges such as translation quality, copyright issues, and increasing competition [1] - There is a need to cultivate a sustainable overseas ecosystem for Chinese online literature, emphasizing the importance of optimizing content structure and enhancing translation support [1] Group 2 - The strategy involves accelerating the ecological overseas expansion and promoting collaboration across the entire IP industry chain, requiring efficient paid reading mechanisms and real-time interaction between authors and readers [2] - Deepening international cooperation and upgrading local co-creation models are essential for engaging more global youth in online literature, transitioning from global dissemination to localized co-creation [2] - The operational mechanisms must be improved to support the localized development of platforms overseas, aiming for Chinese online literature to become a global cultural phenomenon [2]