Core Viewpoint - The article emphasizes the importance of participating in international exhibitions, particularly the electronica in Munich, as a means for companies in the chip industry to expand their horizons and gain insights into global market trends and opportunities [3][6]. Group 1: Industry Challenges - The current major pain point for many companies in the chip distribution sector is intense competition and price pressure from domestic clients, leading to thin profit margins [6][7]. - Many businesses are caught in a cycle of effort without substantial returns, indicating that the issue lies not in hard work but in strategic direction [10][11]. Group 2: Benefits of International Exposure - Traveling abroad, particularly to Europe, allows companies to witness different stages of industrial development and gain insights that can be applied to their own operations [12][13]. - Direct interactions with potential partners and clients during international trips can lead to meaningful business relationships and collaborations [18][25]. Group 3: Upcoming Opportunities - The 2026 European study tour will include visits to Germany and France, focusing on deep engagement with local industries and institutions [27][37]. - The tour will feature two packages: a basic package aimed at cost-effectiveness and a premium package offering exclusive experiences and networking opportunities [28][34]. Group 4: Tour Highlights - The itinerary includes participation in the electronica exhibition, visits to key semiconductor companies, and interactions with top universities and research institutions [40][44]. - The tour aims to provide a comprehensive understanding of the European semiconductor landscape, enhancing participants' knowledge and business strategies [42][43].

我是芯片超人花姐，入行20年，有50W+芯片行业粉丝。 有很多不方便公开发公众号的， 关于芯片买卖、关于资源链接等， 我会分享在朋友圈 。 扫码加我本人微信 最近梳理了一下过去几年的出海考察经历，发现里面还是有很多内容值得拿出来分享。 过去 7 年 里，我们 已经 一共组织了 11次出海 考察，其中有 4 次 是在 德国 。 甚至从2023年开始，我们 每 年 都会组织德国 的出海考察团 ， 今年9月3日我们也将启程前往柏林和慕尼黑，去看IFA柏林消费电子展还有慕尼 黑车展，明年也有前往德国的计划。 这么多次的德国考察经验，我们到底收获了什么，为什么一遍遍去？ 01 很多人在去国外考察之前都会担心，不会英语会不会影响很大？ 一点都不影响！ 我们带的很多人，之前都没出过国， 也 没参加过展会。 2018年 的时候 ，一个潮汕兄弟带了一群几乎从未出国 ，也 没 参加 过慕尼黑电子展的 潮汕 朋友跟我们走。 他们 不会英语 ， 也没开始做外贸 ，但出于对我 们 的信任，决定全程跟随。当时费用不低，再便宜也要 2万6，而我们明年的德国考察团，今天最后 一天优惠价只要19999元。 02 再说一个观察到的好玩的事。 2 ...