出海范式革命

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2025中国企业出海:全球化不是远征,而是巷战
吴晓波频道· 2025-06-04 16:54
Core Insights - The article discusses the evolving narrative of Chinese companies going global, highlighting a shift from merely seeking low-cost labor to building global resource allocation capabilities [6][10]. - It emphasizes the challenges faced by Chinese enterprises in the context of globalization 3.0, including systemic local challenges and the need for a new strategic approach [4][10]. Group 1: Globalization Trends - Chinese outbound investment surged by 42% year-on-year, with significant contributions from sectors like new energy vehicles, AIoT, and cross-border content platforms [2]. - The article introduces the concept of "globalization 3.0," characterized by a restructuring of global supply chains and the need for resilience in the face of uncertainties [10][12]. Group 2: Supply Chain Resilience - The focus has shifted from efficiency to resilience in global supply chains, with companies like Lenovo adopting a distributed manufacturing model to enhance flexibility and responsiveness [12][13]. - Lenovo has established over 30 factories in 11 countries, creating localized production clusters to mitigate tariff impacts and adapt to market changes [13][14]. Group 3: Collaborative Strategies for SMEs - The article highlights the importance of collaboration among small and medium-sized enterprises (SMEs) for successful international expansion, advocating for a "platform + ecosystem" support system [18][20]. - It discusses the role of industrial parks in facilitating collective international ventures for Chinese manufacturers [21]. Group 4: Cultural Integration and Localization - True globalization requires understanding and adapting to local cultures rather than merely replicating the Chinese model [22][24]. - The article stresses the need for companies to comprehend local logic to ensure successful business operations abroad [25][26]. Group 5: Future Outlook - The article concludes with a call for companies to redefine their global roles and adapt to new global orders, emphasizing the importance of capability, ideology, and responsibility in the globalization process [27][28][29].