出片式旅行

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年轻人开始拒绝出片式旅行了
虎嗅APP· 2025-08-23 09:08
Core Viewpoint - The incident at Ulanhad Volcano Scenic Area reflects a growing discontent among young travelers towards "photo-centric travel," indicating a shift in travel preferences and values [3][6][12]. Group 1: Incident Overview - On August 19, a 68-year-old cleaner was assaulted by tourists after he advised them against littering smoke sticks used for photography [4]. - The incident sparked public outrage, leading to calls for strict punishment of the assailants [5]. - The scenic area, known for its Mars-like landscape, has become a hotspot for tourists seeking unique photo opportunities [9][10]. Group 2: Shift in Travel Trends - The rise of "photo-centric travel" emphasizes capturing beautiful images over genuine travel experiences, leading to a superficial approach to tourism [13][15]. - Social media platforms, particularly Xiaohongshu, have fueled this trend by promoting specific photo spots, often at the expense of authentic travel experiences [17][18]. - The phenomenon has resulted in the emergence of numerous "internet celebrity" scenic spots, which prioritize aesthetics over visitor experience [19][20]. Group 3: Decline of Photo-Centric Travel - The decline of photo-centric travel began several years ago, marked by significant events such as the Xiaohongshu filter controversy, which revealed the deceptive nature of curated photo spots [27]. - In 2024, many scenic areas began banning commercial photography, responding to backlash from regular tourists who felt marginalized [29][30]. - This shift has led to a growing critique among young travelers regarding the purpose of travel, questioning whether it should be solely about taking photos [32]. Group 4: Emerging Travel Preferences - An increasing number of young travelers are prioritizing genuine experiences over merely capturing images, seeking meaningful interactions during their trips [33]. - There is a rising nostalgia for platforms that focus on detailed travel narratives rather than just photo opportunities, indicating a desire for richer travel content [34]. - Travelers are not opposed to taking photos but reject the notion of traveling solely for the sake of photography [35]. Group 5: Future Implications - The incident at Ulanhad Volcano Scenic Area serves as a significant marker of changing attitudes towards travel among young people [38]. - The evolution of travel consumption in China is moving towards a more sustainable and considerate approach, aligning with broader societal shifts towards altruism and environmental consciousness [39][40].
年轻人开始拒绝出片式旅行了
Hu Xiu· 2025-08-21 07:55
Core Viewpoint - The incident at the Ulanhad Volcano Scenic Area reflects a growing discontent among young travelers towards "photo-centric travel," leading to a shift in travel preferences towards more meaningful experiences [5][50]. Group 1: Incident Overview - On August 19, a 68-year-old cleaner was assaulted by multiple tourists after he advised them against littering smoke sticks used for photography [3][4]. - The incident sparked widespread condemnation of the tourists involved, with local authorities promising to punish the assailants [4]. Group 2: Characteristics of Ulanhad Volcano Scenic Area - The Ulanhad Volcano Scenic Area is known for its unique volcanic landscape, resembling the surface of Mars, attracting many visitors for photography [9]. - Tourists often use astronaut costumes and smoke sticks to enhance their "Mars walking" experience, which has led to environmental concerns due to littering [10][11]. Group 3: Shift in Travel Trends - There is a noticeable decline in the popularity of "photo-centric travel," where the primary goal is to capture beautiful images for social media [17][50]. - Young travelers are increasingly critical of the negative impacts of this trend, questioning the true purpose of travel and the environmental consequences of their actions [42][50]. Group 4: Social Media Influence - Social media platforms like Xiaohongshu have played a significant role in promoting "photo-centric travel," leading to the rise of numerous popular scenic spots [25][26]. - However, incidents like the Ulanhad event have prompted discussions about the authenticity of travel experiences and the need for a more meaningful approach [36][41]. Group 5: Future of Travel Preferences - The incident signifies a potential turning point in travel consumption patterns, with a shift towards more sustainable and meaningful travel experiences [51]. - Young travelers are increasingly seeking travel experiences that prioritize environmental consciousness and personal significance over mere photo opportunities [52].