以下文章来源于摩登中产 ，作者摩登中产 摩登中产 . 用摩登视角，解读复杂时代。 黄粱梦醒。 作者/摩登中产 来源/摩登中产 (ID：modernstory) 1 美国上轮大萧条，尼克松呼吁国民精打细算，细到全民车速降至每小时5 0公里。 一代美国人，去公共泳池避暑，去图书馆御寒，夜晚大多时间在下棋，因为省钱。 主妇们热衷研究各家超市优惠券，整理成册，并积极参加邻居的车库大甩卖。 每次周期回归冷静，总会改变生活哲学。 在东亚，韩国经历九八金融危机后，国民菜 肴变成了 三角形紫菜包饭 。 学生、白领、主妇站在便利店窗前，一个饭团便是一餐，商家还为此设计出烤肉、烤排 骨、金枪鱼泡菜等多种口味。 去年，日本媒体宣布失落的三十年结束，然而普通民众表示"完全没有感觉"。 漫 长 的 萧 条 时 代 ， 拖 出 长 长 的 暗 影 ， 并 彻 底 改 变 日 本 国 民 。 废 墟 上 生 活 的 人 ， 不 信 政 客，不信媒体，只关心眼前的生活。 清晨，东京上班族出行，极少开车，而是集体乘地铁，有专门的网站，帮忙规划分段购 买月票，力求划算。 新宿的办公区内，许多职员选择在绿地长椅上吃午餐，午餐多为便利店便当，去年更 ...

Group 1: Political Landscape - The election of Sanna Takichi as Japan's first female Prime Minister marks a significant breakthrough in Japanese politics, breaking the glass ceiling in a country known for its gender gap [1][4] - Takichi is a prominent figure within the conservative Liberal Democratic Party (LDP), known for her hardline stance on various issues, including defense and relations with China [4][6] - Her administration is expected to continue the economic policies of former Prime Minister Shinzo Abe, particularly the expansionary fiscal policies known as "Abenomics," which have led to a significant rise in the Nikkei index [4][9] Group 2: Economic Context - Japan's economy shows signs of recovery after decades of stagnation, with average wages projected to rise by 5.46% in the 2025 fiscal year, the highest increase since 1991 [9][11] - Despite these positive indicators, the actual wage growth is not keeping pace with rising living costs, leading to consumer spending challenges [9][11] - The country is facing a "rice shortage" crisis, with citizens queuing for subsidized rice due to rising prices and poor harvests, reflecting broader economic pressures [11][12] Group 3: Social Issues - Japan's aging population and declining birthrate are contributing to labor shortages and economic challenges, with over 29% of the population projected to be over 65 by 2024 [14][15] - The rise of right-wing populism in Japan is linked to increasing anti-immigrant sentiments, as foreign labor becomes essential to address labor shortages [15][16] - The societal impact of economic pressures is evident, with many individuals experiencing financial insecurity and a sense of disconnection, as depicted in popular media [12][20] Group 4: Consumer Trends - The shift towards a "fourth consumption era" in Japan emphasizes shared values and emotional connections over materialism, driven by changing demographics and economic realities [21][24] - Chinese brands entering the Japanese market are advised to adapt to these new consumer preferences by focusing on innovative styles, emotional value, and reasonable pricing [24][27] - Successful examples include the popularity of "Yang Guo Fu" spicy hot pot, which resonates with younger consumers seeking unique dining experiences [27][28]

近年来，年轻人的消费和生活方式发生了一种明显的转向。 我们曾经通过购买来定义自己——买一件新衣服、换一部手机、收藏一个品牌，都像是为身份贴上标 签。但如今，这种"物的叙事"正在悄然改变。 从消费数据看，年轻人更愿意为体验、情绪价值、兴趣付费，而非单纯追求大牌和数量。从行为观察 看，他们更关注"选择什么""如何呈现""为什么要拥有"——消费行为像策展行为。从labubu到alo，从 Trader Joe's到Hyrox。 在社交平台上，他们记录的不只是买了什么，而是如何安排一天；不只是拥有某个物品，而是它如何融 入"我想成为的那个人"的生活。家被布置成展览空间，日常被拆解成可被编辑的片段。小红书式人人都 是买手，人人都在展览自己的导向，也在强化这种从"购买物品"到"策展生活"的转变。 当消费开始转向"意义""体验""情绪价值"，中国是否也进入三浦展所说的"第四消费时代"？"我在策展生 活"，究竟意味着"我在掌控"，还是"我被迫维持一个体面的叙事"？人机圆桌第六期，我们聊策展型消 费。 【文章中AI的回答，并不是AI的原本回答，也不限于某一个AI的回答。我们向多个AI提问，进行了人 工调整。本篇出镜的AI为：de ...

Core Insights - The restaurant industry is facing a significant downturn, with a 67% year-on-year decrease in profits for the accommodation and catering sector in Beijing during the first half of 2025, and hotel profits plummeting by 92.9% [1][3] - Consumer spending habits have shifted, with a focus on value for money rather than dining out for social status, leading to a decline in restaurant patronage [4][9] - Rising food prices have outpaced income growth, with restaurant menu prices increasing by 24% since January 2020, compared to a 5.4% increase in disposable income in the same period [3][4] Group 1: Price Increases and Consumer Sentiment - Consumers express dissatisfaction with rising dining costs, feeling that the value does not match the price, as exemplified by a typical meal costing over 100 yuan [3][4] - The psychological impact of high prices affects even affluent consumers, who are reluctant to pay premium prices for food and drinks [3][4] Group 2: Changing Consumption Philosophy - There is a notable shift in consumer priorities from extravagant dining experiences to practical and cost-effective options, with a growing emphasis on quality and value [4][9] - The pandemic has altered spending habits, leading to increased savings and a focus on essential expenditures, as evidenced by a 12.3% year-on-year increase in household savings in 2025 [4][9] Group 3: Cost Pressures and Quality Concerns - The restaurant industry is under severe cost pressure, with operating costs in Beijing reaching 36.019 billion yuan in the first half of 2025, while revenues have declined significantly [6][8] - Many restaurants are reducing ingredient quality to cut costs, leading to consumer dissatisfaction with food quality [6][8] Group 4: Competition from Delivery Services - The rise of food delivery platforms offering substantial discounts has diminished the appeal of dining in restaurants, with significant investments in subsidies from major players like Taobao and Meituan [6][8] - A report predicts that these subsidies could boost restaurant revenue by 12 percentage points in July 2025, but they also create unsustainable business practices among participating restaurants [6][8] Group 5: Adaptation of High-End Dining - High-end restaurants are adapting by offering affordable options, with over 35% of mid to high-end dining establishments introducing lower-priced menus to attract customers [8][9] - Innovative business models, such as community-based dining and simplified menus, are emerging as successful strategies for survival in the current market [11][15] Group 6: Future Outlook for the Industry - The current challenges may lead to the elimination of weaker businesses, while those focusing on quality and value may thrive [15] - Consumers are still eager for quality food, indicating a potential for recovery if restaurants can meet their expectations for value and quality [15]

Core Viewpoint - The incident at Ulanhad Volcano Scenic Area reflects a growing discontent among young travelers towards "photo-centric travel," indicating a shift in travel preferences and values [3][6][12]. Group 1: Incident Overview - On August 19, a 68-year-old cleaner was assaulted by tourists after he advised them against littering smoke sticks used for photography [4]. - The incident sparked public outrage, leading to calls for strict punishment of the assailants [5]. - The scenic area, known for its Mars-like landscape, has become a hotspot for tourists seeking unique photo opportunities [9][10]. Group 2: Shift in Travel Trends - The rise of "photo-centric travel" emphasizes capturing beautiful images over genuine travel experiences, leading to a superficial approach to tourism [13][15]. - Social media platforms, particularly Xiaohongshu, have fueled this trend by promoting specific photo spots, often at the expense of authentic travel experiences [17][18]. - The phenomenon has resulted in the emergence of numerous "internet celebrity" scenic spots, which prioritize aesthetics over visitor experience [19][20]. Group 3: Decline of Photo-Centric Travel - The decline of photo-centric travel began several years ago, marked by significant events such as the Xiaohongshu filter controversy, which revealed the deceptive nature of curated photo spots [27]. - In 2024, many scenic areas began banning commercial photography, responding to backlash from regular tourists who felt marginalized [29][30]. - This shift has led to a growing critique among young travelers regarding the purpose of travel, questioning whether it should be solely about taking photos [32]. Group 4: Emerging Travel Preferences - An increasing number of young travelers are prioritizing genuine experiences over merely capturing images, seeking meaningful interactions during their trips [33]. - There is a rising nostalgia for platforms that focus on detailed travel narratives rather than just photo opportunities, indicating a desire for richer travel content [34]. - Travelers are not opposed to taking photos but reject the notion of traveling solely for the sake of photography [35]. Group 5: Future Implications - The incident at Ulanhad Volcano Scenic Area serves as a significant marker of changing attitudes towards travel among young people [38]. - The evolution of travel consumption in China is moving towards a more sustainable and considerate approach, aligning with broader societal shifts towards altruism and environmental consciousness [39][40].

Core Viewpoint - The incident at the Ulanhad Volcano Scenic Area reflects a growing discontent among young travelers towards "photo-centric travel," leading to a shift in travel preferences towards more meaningful experiences [5][50]. Group 1: Incident Overview - On August 19, a 68-year-old cleaner was assaulted by multiple tourists after he advised them against littering smoke sticks used for photography [3][4]. - The incident sparked widespread condemnation of the tourists involved, with local authorities promising to punish the assailants [4]. Group 2: Characteristics of Ulanhad Volcano Scenic Area - The Ulanhad Volcano Scenic Area is known for its unique volcanic landscape, resembling the surface of Mars, attracting many visitors for photography [9]. - Tourists often use astronaut costumes and smoke sticks to enhance their "Mars walking" experience, which has led to environmental concerns due to littering [10][11]. Group 3: Shift in Travel Trends - There is a noticeable decline in the popularity of "photo-centric travel," where the primary goal is to capture beautiful images for social media [17][50]. - Young travelers are increasingly critical of the negative impacts of this trend, questioning the true purpose of travel and the environmental consequences of their actions [42][50]. Group 4: Social Media Influence - Social media platforms like Xiaohongshu have played a significant role in promoting "photo-centric travel," leading to the rise of numerous popular scenic spots [25][26]. - However, incidents like the Ulanhad event have prompted discussions about the authenticity of travel experiences and the need for a more meaningful approach [36][41]. Group 5: Future of Travel Preferences - The incident signifies a potential turning point in travel consumption patterns, with a shift towards more sustainable and meaningful travel experiences [51]. - Young travelers are increasingly seeking travel experiences that prioritize environmental consciousness and personal significance over mere photo opportunities [52].

Core Viewpoint - The article discusses the evolution of consumer society in Japan, as analyzed by sociologist Minoru Miura in "The Fourth Consumption Era," highlighting the shift from material wealth to social connections and meaningful consumption [2][10]. Group 1: Four Stages of Consumer Society - The development of Japan's modern consumer society is divided into four stages: 1. First Consumption Era (1912-1941): Characterized by industrialization and consumption limited to the wealthy, focusing on Western lifestyle and goods [4]. 2. Second Consumption Era (1945-1974): Post-war economic growth led to mass consumption, with a focus on essential appliances known as the "three sacred treasures" (TV, washing machine, refrigerator) [4][7]. 3. Third Consumption Era (1975-2004): Transition from quantity to quality in consumption, with an awakening of brand consciousness and a shift towards personalized and differentiated needs [4][7]. 4. Fourth Consumption Era (2005-2034): Emphasis on social connections and meaningful living, moving from materialism to a focus on sustainability and human relationships [5][7]. Group 2: Transition from High Consumption Society to Fourth Consumption Era - The transition from the third to the fourth consumption society is marked by five key characteristics: 1. Shift from individualism to social consciousness, moving from self-interest to altruism [11]. 2. Transition from private ownership to a sharing mindset [11]. 3. Change from brand obsession to a preference for simplicity and leisure [11]. 4. Movement from a focus on Western ideals to a greater appreciation for local and national identity [11]. 5. Realization of the shift from material goods to service-oriented consumption, emphasizing human connections [11]. Group 3: Changing Perspectives on Consumption - As society matures, the demand for material goods diminishes while the desire for fulfilling interpersonal relationships increases, indicating a shift in how consumption is perceived [13]. - Consumption is viewed as a means to enrich life experiences rather than merely a transactional activity, emphasizing the importance of time and relationships over material accumulation [13].

Core Viewpoint - The article discusses the decline of the ice cream brand Zhong Xue Gao, once hailed as the "Hermès of ice cream," highlighting its bankruptcy review announcement and the factors contributing to its struggles in the changing consumer market [2][6]. Group 1: Company Overview - Zhong Xue Gao was founded in 2018, strategically positioning itself in the price range of 10 to 30 yuan, avoiding direct competition with traditional brands while leveraging the appeal of domestic products [18][19]. - The brand initially thrived during the golden era of new consumption, achieving rapid growth and attracting significant investment, with a valuation nearing 4 billion yuan [21][22]. Group 2: Challenges Faced - In 2022, two major events destabilized Zhong Xue Gao: the challenge of high pricing strategies and a public relations crisis stemming from a viral video questioning the safety of its products [23][24]. - The brand's annual growth rate plummeted from over 100% to 50% in 2022 due to the negative impact of these events on consumer trust [25]. Group 3: Attempts at Recovery - In response to its struggles, Zhong Xue Gao launched sub-brands like "Li Da Ju" and "Sa'Saa" to diversify its offerings and target different price segments, but faced stiff competition from established brands [11][15]. - The company also ventured into live-streaming e-commerce as a means to generate revenue and repay debts, with founder Lin Sheng actively participating in sales efforts [12][14]. Group 4: Market Trends - The article notes a significant shift in the Chinese consumer market, with consumers becoming more price-sensitive and less willing to pay a premium for brand stories, leading to a decline in demand for high-priced ice cream [30][31]. - The current ice cream market is characterized by a focus on affordable products, smaller sizes, and health-conscious options, with traditional brands adapting to these trends [31][32].

Core Viewpoint - The article draws parallels between Japan's economic stagnation over the past three decades and China's current economic challenges, suggesting that China can learn valuable lessons from Japan's experience [4][5][6]. Group 1: Consumption Trends - Japan's economic stagnation has led to a shift in consumer attitudes, moving towards minimalism and low-desire consumption, which aligns with global trends of resource scarcity [5][6]. - The four stages of Japanese consumption identified by Miura Nobuyuki include homogenized consumption, differentiated consumption, rational minimalism, and spiritual consumption, indicating a transition towards valuing experiences over brand prestige [7][8]. - The emergence of the "one-person economy" reflects changing social dynamics and consumer preferences, emphasizing individual fulfillment and lifestyle choices [9]. Group 2: Aging Population and Wealth Distribution - Japan's aging population holds a significant portion of national wealth, with over 50% of national assets owned by individuals aged 60 and above, mirroring trends in China [15][17]. - The increasing percentage of elderly individuals in China, projected to reach 30% by 2035, raises questions about how to cater to this affluent and leisure-seeking demographic [18][19]. - The concept of "M-shaped society" describes the polarization of the middle class in Japan, a trend that is also observable in China, where a significant portion of the population is classified as low-income [20][22]. Group 3: Tourism and Leisure Industry - Japan's tourism sector has thrived during economic downturns, driven by a national strategy that recognizes the value of tourism for economic growth and national branding [26][33]. - Various successful tourism models in Japan include theme parks, leisure resorts, and cultural tourism, which have adapted to consumer preferences for unique experiences [27][29][30]. - The integration of traditional culture and modern tourism practices has created a vibrant tourism industry, with events and festivals attracting both domestic and international visitors [31][32]. Group 4: Future Consumption Trends - The article suggests that China is transitioning between the second and third consumption eras, with early signs of the fourth consumption era emerging, characterized by a focus on experience and personal satisfaction [11][12]. - The changing economic landscape necessitates a shift from rapid profit-driven models to those that prioritize creativity, emotional connection, and consumer-centric values [38][40]. - The upcoming seminar on Japanese consumption strategies aims to provide insights into adapting these lessons for the Chinese market, emphasizing the importance of understanding evolving consumer needs [41][42].

Group 1 - The Hong Kong stock market showed strong performance on June 20, with sectors such as film, national trends, automotive, cultural tourism, and medical beauty experiencing gains. The Hong Kong Consumer Index constituents saw significant increases, with China Ruyi up over 4%, Li Ning and Zhongsheng Holdings up over 3%, and others like MGM China, Mixue Group, Bosideng, and Giant Bio up over 1% [1] - The Hong Kong Consumer ETF (159735) recorded an average daily trading volume exceeding 60 million yuan over the past five trading days, indicating high market interest [1] - The Ministry of Commerce reported steady growth in online consumption and a recovery in physical retail. From January to May, online retail sales increased by 8.5% year-on-year, with physical goods online retail sales growing by 6.3%, accounting for 24.5% of total social retail sales [1] Group 2 - Open Source Securities highlighted the structural attractiveness of China's consumer sector in the current market environment. Traditional consumption upgrades continue, with smart home appliances reflecting consumer demand for high-quality living, while new consumption areas like health snacks and smart home products are emerging due to technological innovation [2] - Consumer behavior is increasingly emotional, with a tendency to use consumption for psychological compensation and emotional release, while also placing greater importance on local cultural identity and value resonance. This trend mirrors Japan's "fourth consumption era" that began in 2005, indicating a systemic shift in China's consumer market from "ownership" to "sharing" and "experiential" consumption [2]