Core Viewpoint - Chinese cultural products are gaining global popularity, showcasing a blend of traditional and modern elements, and becoming a common language connecting people worldwide [11][26]. Group 1: Animation and Film - The animated film "Ne Zha" has topped the global box office for animated films, indicating the international success of Chinese animation [3]. - In Fiji, the film's premiere led to an unexpected increase in screenings due to high online pre-sales, demonstrating strong demand [5]. - The film also premiered in Indonesia, further expanding its reach in Southeast Asia [7]. Group 2: Trendy Toys and Merchandise - The trendy toy brand "Pop Mart" has gained significant popularity overseas, particularly in Thailand and the UK, reflecting a growing interest in Chinese pop culture [9][10]. - The toys cater to consumer demands for "spiritual" and "emotional" consumption, quickly becoming sought-after items [9]. Group 3: Cultural Exchange and Events - The 2025 Cologne Game Show saw an increased presence of Chinese gaming companies, highlighting the growing confidence of Chinese games in the European market [13]. - The opera "Monkey King" premiered in San Francisco, bringing a classic Chinese story to the American opera stage [15]. - Various cultural events, such as the Bologna Children's Book Fair and the London Book Fair, showcased the advancements of the Chinese publishing industry [17]. Group 4: International Exhibitions and Collaborations - The exhibition "Not Just Qin Terracotta Warriors" opened in California, emphasizing the unique charm of Chinese historical and cultural heritage [19]. - The "China Wind·China Trend" cultural exhibition in Paris highlighted the fusion of traditional and contemporary Chinese aesthetics [30]. - The "China-Russia Cultural Year" featured numerous collaborative events, enhancing cultural exchanges between the two nations [22]. Group 5: Digital and Technological Integration - Digital technologies are providing new avenues for international audiences to engage with Chinese culture, allowing ancient wisdom to thrive in the digital age [17]. - The use of VR technology in cultural presentations, such as the "Snake Song," showcases the innovative ways Chinese culture is being presented to global audiences [21].

本次大会由中国新闻出版研究院指导，广西出版传媒集团与百道网联合主办，中国-东盟文化产业研究 院与百道新出版研究院共同承办。中国作家协会党组成员、副主席、书记处书记吴义勤，中国出版协会 理事长邬书林，韬奋基金会原理事长、中国出版协会全民阅读工作委员会主任聂震宁，中国新闻出版研 究院党委书记、院长冯士新，广西壮族自治区党委宣传部副部长、自治区新闻出版局（版权局）局长王 晓华，以及广西出版传媒集团、广西作协等全国数十家出版和文化机构的业界同仁齐聚一堂。 大会现场 11月27日，2025出版品牌影响力大会在广西桂林靖江王府国学堂举行。作为中国出版界品牌建设的年度 标杆盛会，本届大会承续2024年首届荣光，以"焕新·聚力·致远，品牌领航出版未来"为核心，汇聚全国 出版集团领军者、学界专家与品牌主理人，分享品牌建设成果、共探技术变革下的突围路径，聚焦"十 五五"规划建议提出的"培育优秀文化品牌"的方向，为中国出版业以品牌之力破局高质量发展、续写文 化传承新篇注入强劲动能。 致辞：锚定品牌核心，擘画行业发展蓝图 大会伊始，中国作家协会党组成员、副主席、书记处书记吴义勤发表致辞。他深情回顾广西出版的璀璨 历程：从抗战时期"文 ...