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茶咖日报|奈雪的茶上半年收入下滑超14%,关店160家仍难扭亏
Sou Hu Cai Jing· 2025-08-29 12:17
Group 1: Nayuki Tea's Financial Performance - Nayuki Tea reported a net loss of RMB 118 million for the first half of 2025, closing 160 stores [1] - Revenue for the period was RMB 2.178 billion, a decrease of 14.4% year-on-year; adjusted net loss narrowed by 73.1% [1] - Direct store revenue accounted for 87.8% of total revenue, with an average daily sales per store of RMB 7,600 and 296.3 orders [1] Group 2: Yili Group's Market Insights - Yili Group's management noted that the substitution of packaged liquid milk by freshly made tea drinks has peaked, with diminishing impact expected [2] - The company emphasized that consumer demand for liquid milk remains unchanged despite the competition from tea drinks [2] Group 3: Sinopec Easy Coffee Expansion - Sinopec Easy Coffee opened its 1,000th store in Shanghai, marking a significant milestone in its "on-the-go coffee" model [3] - The brand has expanded to cover 23 provinces and 107 cities, leveraging its extensive network of gas stations and convenience stores [3] - Future strategies include enhancing quality, expanding scenarios, and increasing network coverage to become China's largest travel coffee brand [3] Group 4: Bawang Tea's Community Engagement - Bawang Tea launched a "Pet-Friendly Season" initiative, engaging 135 stores and promoting pet welfare through various activities [4][5] - The initiative saw participation from approximately 45,000 tea lovers, contributing over 90,000 "companionship points" for animal rescue efforts [5] - Bawang Tea aims to explore innovative models of "tea + public welfare" as part of its mission [5] Group 5: Tims Coffee's Revenue Breakdown - Tims Coffee reported a 4.9% year-on-year decline in total revenue to RMB 349 million for Q2 2025, while system sales increased by 1.4% to RMB 409.5 million [6] - Food sales grew by 8.6%, accounting for 35.2% of system sales, driven by a differentiated strategy of "coffee + fresh meals" [6] - The company faced increased marketing costs due to the launch of 43 new products, including 15 food items, and a 3.4% rise in delivery costs [6]