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线下线上齐发力,渝货出山有实招
Ren Min Ri Bao· 2025-11-15 21:51
Core Insights - The promotional event in Beijing led to over 320 million yuan in signed contracts within five days, showcasing the effectiveness of combining offline experiences with online sales [1] - Sales of specific products like pepper increased by 40% and rice candy by 600% after the event, indicating strong consumer interest and engagement [1] Group 1: E-commerce Development - Jiangjin District is leveraging e-commerce as a key strategy to promote local products outside Chongqing [1] - Initial hesitance from fresh produce wholesalers regarding e-commerce channels was addressed through organized e-commerce salons and training sessions, which helped reduce trial and error costs for merchants [1] Group 2: Logistics and Delivery - The establishment of a three-tier logistics system (district, town, village) in Jiangjin has facilitated the creation of a new ecosystem for fresh e-commerce logistics [2] - The "distributed warehousing + instant delivery" model has significantly reduced delivery times for consumers and lowered logistics costs for businesses [2] - The dual focus on speed and efficiency in logistics aims to meet consumer demands for quick delivery, with same-day delivery options available [2]