Core Insights - The new brand "Fushijiji" from Shenzhen Agricultural and Food Investment Holdings (Shenzhen Nongtou) became a highlight at the 5th China International Consumer Products Expo, attracting over 20,000 visitors daily and achieving an intended transaction amount exceeding 10 million yuan [2][3]. Group 1: Brand and Market Positioning - "Fushijiji" integrates resources from four major business sectors of Shenzhen Nongtou and aims to create a national and global platform for high-quality agricultural products and services [3][4]. - The brand's slogan "Fushijiji·Get Beauty" emphasizes both the acquisition of quality products and the necessity of meeting high standards to enter the platform [4]. Group 2: Quality Assurance and Consumer Trust - Shenzhen Nongtou employs a unique "three-wheel standard system" for quality control, which includes food safety, nutritional quality, and taste evaluation, ensuring a comprehensive quality assurance process [4][5]. - A report indicates that quality (75.0%) and price (72.3%) are the top factors influencing consumer choices, highlighting a shift from price wars to value-driven consumption [4]. Group 3: Supply Chain and Operational Efficiency - The brand's success reflects a transformation in the agricultural industry from scale expansion to value enhancement, supported by a robust supply chain that includes 400,000 acres of demonstration farms and a network of over 60,000 partner merchants globally [6][7]. - Shenzhen Nongtou's integration of production, processing, and distribution allows for a one-stop service capability, enhancing its appeal to buyers at the expo [7][8]. Group 4: Global Reach and Strategic Positioning - The brand serves as a "super connector" in the global agricultural food industry, facilitating trade and distribution of both domestic and international products [8][10]. - Shenzhen Nongtou is developing a comprehensive logistics network to support its dual circulation strategy, enabling efficient distribution of global products within China and vice versa [10].