登上总台春晚的川南请春酒： 李子柒化身非遗"请春酒"三台的支客 师。视频截图 亲友欢聚一堂。 什么是请春酒？据春晚节目字幕解释：请春酒，川南传承400余年的省级非遗。每逢新春，人们摆下"春 酒"三台，共庆丰收、共话来年。这是一场融礼仪、情感和祈福于一体的文化盛宴，是来自"长江首 城"独特的新春祝福。 作为一种饮食文化，川南请春酒2018年被列入第五批四川省非物质文化遗产代表性项目名录。请春酒主 要流行于宜宾高县等川南地区，时间一般从春节延续至元宵节，甚至二月的龙抬头、花朝日等农历节日 也有请春酒活动。 "请春酒"第一台菜品展示。 "请春酒"第二台菜品。 "请春酒"第三台菜品通常以蒸菜为主。 2026年央视总台春晚宜宾分会场《立上游》节目中，民俗活动"请春酒"贯穿全场，李子柒化身非遗"请 春酒"三台的支客师进行沉浸式演绎，魏翔、张歆艺、张靓颖、罗云熙、张含韵、谭松韵、迪丽热巴、 此沙、赵思雅等同台表演。 春酒如何请怎么吃？ 川南很多地方志书对请春酒的习俗有明确记载，例如清乾隆木制版《高县志》"风俗篇"记载，二三月为 祭土地神，家家户户有吃春酒的习俗。同治年间《高县志》记载："春节家人以米屑作糖圆相饷，黎明 亲人 ...

Group 1 - The core event "Village Sugar Fair" will take place in Yuantong Ancient Town from February 17 to February 20, coinciding with the Lunar New Year [1] - The theme of the event is "Seeking the Flavor of the Year," integrating intangible cultural heritage, traditional food, handmade crafts, and festive parades to create a cultural feast for citizens and tourists [1] - The market will feature over 20 local traditional candy vendors and artisans, selling various traditional sweets such as steamed cakes, handmade maltose, peanut candy, sesame candy, and puffed rice candy [1] Group 2 - Special food stalls will offer local delicacies including "Four Flowers" (oil flower, bean flower, tofu flower, and pig's trotter flower), as well as pepper duck, cured meat, sausages, and fine wines, enhancing the festive atmosphere [1] - The event will also showcase a "Non-material Cultural Heritage Spring Festival" performance, featuring Sichuan opera skills like face-changing and fire-spitting, scheduled to perform daily at landmark locations [1] - These performances aim to provide a dual visual and auditory experience for visitors, enriching the festive spirit through traditional artistry [1]

Group 1 - The festive atmosphere in Guizhou is intensifying as the Spring Festival approaches, reflected in both urban decorations and bustling markets [1][3] - The city of Fuquan has initiated a lighting project for the 2026 Spring Festival, enhancing the festive ambiance with various energy-efficient decorations [3][4] - The lighting project includes nearly 20 types of decorations such as lanterns and string lights, aiming to create a vibrant night scene for residents [4] Group 2 - The "Longmen Village Market" in Longli County has become a popular destination for residents to purchase New Year goods, marking an important tradition for the festival [5][6] - The market features eight exhibition areas, including sections for local produce and creative youth markets, showcasing unique local products that attract many visitors [6] - Traditional flavors of the festival are highlighted in rural markets, with local delicacies like rice candy and smoked meats being essential for festive gatherings [10][12][14]

Core Insights - The promotional event in Beijing led to over 320 million yuan in signed contracts within five days, showcasing the effectiveness of combining offline experiences with online sales [1] - Sales of specific products like pepper increased by 40% and rice candy by 600% after the event, indicating strong consumer interest and engagement [1] Group 1: E-commerce Development - Jiangjin District is leveraging e-commerce as a key strategy to promote local products outside Chongqing [1] - Initial hesitance from fresh produce wholesalers regarding e-commerce channels was addressed through organized e-commerce salons and training sessions, which helped reduce trial and error costs for merchants [1] Group 2: Logistics and Delivery - The establishment of a three-tier logistics system (district, town, village) in Jiangjin has facilitated the creation of a new ecosystem for fresh e-commerce logistics [2] - The "distributed warehousing + instant delivery" model has significantly reduced delivery times for consumers and lowered logistics costs for businesses [2] - The dual focus on speed and efficiency in logistics aims to meet consumer demands for quick delivery, with same-day delivery options available [2]

Core Viewpoint - The event "Night Economy Carnival in Chongqing" successfully attracted over 200,000 visitors and generated significant sales, showcasing the potential of the night economy in the Chengdu-Chongqing economic circle [1][3][12]. Group 1: Event Overview - The event took place from August 25 to 30 in Baisha Town, Jiangjin District, Chongqing, featuring over 50 participating enterprises and more than 100 vendors [1]. - The carnival included various activities, blending traditional and modern elements, and created a vibrant atmosphere with high participation rates [4][6]. Group 2: Sales and Economic Impact - The event achieved offline sales of 3 million yuan and online sales of 5 million yuan through e-commerce live streaming, with over 10 million views [3]. - The total consumption generated by the event exceeded 20 million yuan, significantly boosting the local economy and demonstrating the strong impact of the night economy [12]. Group 3: Visitor Engagement - The event attracted families and young people, with various engaging activities such as traditional games and competitions, enhancing the overall experience [4][6]. - The atmosphere was lively, with long queues at food stalls and a high level of consumer enthusiasm, indicating a strong demand for local cuisine and products [9][11]. Group 4: Marketing and Exposure - The event gained substantial online exposure, with over 40 million views across various social media platforms, highlighting its popularity and reach [14][15][18]. - Topics related to the event trended on social media, generating significant user engagement and interest in the night market [15][18]. Group 5: Future Prospects - The local government plans to continue expanding the night economy by integrating cultural displays, consumption promotion, and tourism, aiming to establish the region as a leading night economy hub in China [42].

Core Viewpoint - The article emphasizes the importance of agricultural modernization and the transformation of traditional farming practices into technology-driven methods in Yongfeng Village, Sichuan Province, aiming to enhance food security and economic development [3][4][6]. Agricultural Development - Yongfeng Village has implemented a series of measures to protect arable land and enhance grain production, achieving a high standard farmland area of 4,400 acres and maintaining a stable grain planting area of 6,000 acres [5][6]. - The village has adopted a "field manager" system, with local leaders responsible for overseeing agricultural practices, which has effectively reduced land abandonment and non-agricultural land use [5][6]. Technological Integration - The average rice yield in Yongfeng Village is projected to exceed 4,600 tons in 2024, with an average yield of 780 kg per mu, showcasing the impact of modern agricultural technologies [6]. - Innovations include the introduction of over 600 rice varieties and advanced farming techniques, such as mechanized production and smart farming solutions, which have significantly improved efficiency and reduced labor costs [6][7]. Economic Growth and Branding - The village has successfully developed a range of "rice+" products, achieving sales of over 300 million yuan and entering more than 1,000 restaurants and supermarkets [9][10]. - The introduction of seasonal educational projects and tourism initiatives has further enhanced the village's economic landscape, aiming to attract visitors and create immersive experiences [10]. Future Prospects - Plans are in place to incubate additional entrepreneurial projects and cultivate e-commerce talents, with expectations of generating an additional 200,000 yuan in collective economic income [10]. - The village aims to become a hub connecting urban innovation resources with rural industries, fostering a sustainable model for rural revitalization [10].