Core Viewpoint - The "2025 Reading Literature Creation Conference" highlighted the growing potential of the secondary cultural market, with the company aiming to leverage its extensive IP portfolio to capitalize on emerging trends in consumer behavior and content creation [2][3]. Group 1: Market Trends and Opportunities - The company identified four key trends: the importance of compelling stories in a content-saturated environment, the role of originality in the age of AIGC (Artificial Intelligence Generated Content), the leverage of IP in the new consumer era, and the global co-creation of Chinese stories [2]. - The secondary market, referred to as "谷子" (derivative products), is seen as a crucial amplifier for IP, transforming emotional and experiential value into tangible consumer products [3][4]. - The potential of the derivative product market is significant, with the company's GMV for these products reaching 480 million yuan in the first half of the year, nearing the total expected for 2024 [4]. Group 2: Strategic Initiatives - The company plans to implement a "Global Trendy Toy Co-Creation Plan" in collaboration with top artists to develop recognized trendy toy IPs, moving beyond simple licensing [4][5]. - The upgraded "Creative Partner Program" aims to support the development of the manga and short drama sectors, with a dedicated fund of 100 million yuan to assist creators in cross-industry projects [6][8]. - The company has already developed 30 manga works, achieving over 50 million views, indicating a strong market interest in this format [6][8]. Group 3: Technological Integration - AI tools, such as the "Manga Assistant," are being utilized to streamline the entire process from IP selection to script adaptation, enhancing efficiency in manga production [9][10]. - The integration of AI technology is expected to unlock new possibilities for visualizing literary IPs, contributing to the overall growth of the company's IP ecosystem [10].