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创意体验消费、文商旅体融合、政策持续发力,这个国庆中秋假期——新场景新玩法 带旺人气带火消费
Si Chuan Ri Bao· 2025-10-08 23:56
Core Insights - The overall sales revenue of 550 key commercial enterprises in Sichuan reached 4.84 billion yuan, marking a year-on-year increase of 3.9% [1] - Offline consumption in the province totaled 81.216 billion yuan during the holiday, reflecting a growth of 2.08% year-on-year, with retail consumption at 51.966 billion yuan, up 3.13% [1] Group 1: New Consumption Scenarios - The "Shu Li An Yi" new consumption scenarios attracted over 18 million visitors and generated sales exceeding 5.5 billion yuan during the holiday [3] - Various creative and experiential activities were organized, such as the "Super IP Gathering" in Chengdu, which featured multiple themed areas and attracted significant foot traffic [2] - The East District Memory market in Chengdu saw over 800,000 visitors during the holiday, with the first two days alone attracting over 210,000 visitors [2] Group 2: Integration of Culture, Commerce, and Sports - The "Chuan Chao" events spurred a surge in consumer interest, with localities offering tourism consumption vouchers and organizing various promotional activities [4] - Cities like Mianyang and Deyang hosted shopping seasons and festivals to capitalize on the "Chuan Chao" events, enhancing the local economy [4] Group 3: Consumer Incentives and Policies - Sichuan issued 400 million yuan in "Shu Li An Yi" consumption vouchers, benefiting key sectors and providing discounts exceeding 1 billion yuan [6] - Yibin introduced a "three-free" policy to enhance consumer engagement, distributing 30 million yuan in consumption vouchers [7] - The province's policies, including trade-in programs and consumer subsidies, have led to significant increases in consumer demand, with automotive and home appliance upgrades driving substantial sales [7]