Core Insights - The rise of creative ice cream products, resembling fast food items like chicken legs and hamburgers, reflects a growing trend in the ice cream market, attracting consumer interest and sales [1][2][3] Industry Trends - The Chinese ice cream market reached a size of 160 billion yuan in 2021, with a cumulative increase of over 90% since 2015, maintaining its position as the largest globally. It is projected to grow to 248 billion yuan by 2026 [2] - The popularity of unique ice cream shapes and flavors indicates a shift in consumer preferences towards novelty and emotional satisfaction, moving from mere functional consumption to emotional experiences [3] Product Innovations - Creative ice creams, such as the "big chicken leg" ice cream priced at 9.9 yuan, have seen significant sales, with some stores selling up to 1,000 units per month and achieving a 100% positive feedback rate over three months [1][2] - Other innovative products include frozen fruit ice creams, with popular options like frozen mango and pineapple priced at 7.8 yuan each, appealing particularly to younger consumers [2]

Core Insights - A new trend in the ice cream market is emerging with the introduction of "wish ice cream," which has gained significant popularity across major cities in China, creating a buzz on social media platforms [1][3][5] Product Overview - The "wish ice cream" features two scoops of ice cream topped with cream and a candle, resembling a mini birthday cake, and is available in various flavors such as blueberry, strawberry, and mint chocolate [3][5] - Prices for the basic and upgraded versions of the wish ice cream are set at 42 yuan and 62 yuan respectively, with a candle included [3] Market Trends - The ice cream market is witnessing innovative flavors and combinations, including fruit and vegetable ice creams, which are becoming popular as health trends rise [5][8] - Unique combinations such as tofu ice cream and regional flavors like beer and spicy sauces are also gaining traction, appealing to adventurous consumers [12][14][16] Consumer Engagement - Social media engagement is high, with numerous posts and positive reviews highlighting the aesthetic appeal and taste of the wish ice cream, indicating a strong consumer interest [1][3][5] - Brands are leveraging this trend to enhance their product offerings and attract customers, with many consumers actively seeking out these new ice cream experiences [17]