严查证照资质,确保原料追溯。执法人员重点检查经营主体证照资质是否齐全有效，严查无证无照经营 和超范围经营行为，是否亮证经营。食品原料是否在有效期内，同时查验供货商资质，进货票据和合格 证明文件材料，确保原料来源可追溯，质量有保障。 完善价格公示，加强宣传引导。执法人员重点检查经营者是否明码标价，标价是否清晰，货签是否对 位。同时还向经营者宣传《中华人民共和国食品安全法》、《中华人民共和国价格法》等法律法规，提 醒经营者落实食品安全主体责任，自觉遵守市场规则，诚信经营。 为保障夏季高温时节食品安全，塔城市市场监督管理局新城市场监管所对辖区内的冷饮店、冰淇淋店等 自制饮品店，开展食品安全专项检查行动，守护群众舌尖上的清凉。 下一步，新城市场监管所将持续加大冷饮食品安全监管力度，筑牢安全防线，确保群众清凉度夏。 规范操作流程，提升质量安全。执法人员重点检查经营场所后堂操作间的环境卫生，从业人员健康证明 持有情况，制作过程中是否遵守生熟分开，消毒和冷藏设施设备使用记录，防蝇、防虫、防鼠、防尘设 施是否完善，食品添加剂是否实行"五专"管理，确保食品质量安全。 ...

钟楼小奶糕自诞生以来，已走过71年历史。早在20世纪50年代，西安钟楼冷饮食品总厂的前身—— 红旗糖果厂就开始生产小奶糕，公私合营后，更名为西安果品罐头厂。由于厂址邻近西安钟楼，且店铺 位于钟楼附近，"钟楼"作为品牌昵称逐渐广为人知。 8月中旬，高温天气持续，一款"肉夹馍"口味的冰淇淋——"冰馍馍"，在社交媒体上持续走红。 8月17日傍晚，在大唐不夜城步行街一家雪糕售卖店前，不少市民游客手持"冰馍馍"拍照。"第一次 遇到'肉夹馍'口味的冰淇淋，很有陕西特色。内馅融合了奶油和肉松，咸甜搭配，味道不错。"来自山 西运城的游客王潇笑着说，"我要拍照打卡，发个朋友圈。" 一款雪糕，一种新型文创。这款文创冰淇淋由西安市供销合作联社老品牌企业——西安钟楼冷饮食 品有限公司推出。自4月中旬线上线下同时上市以来，销售21万余支。 "'冰馍馍'之于钟楼小奶糕，是传承，也是创新。"西安钟楼商业运营管理有限公司总经理魏上为如 是评价。 "我是西安人，小时候夏天放学后，路上和同伴买钟楼小奶糕，是我童年美好的回忆。""95后"魏上 为说，"我希望钟楼小奶糕能有更多创新表达，成为更多人美好的记忆。" 近些年，随着企业体制改革，西安钟楼冷 ...

Core Insights - The article highlights the booming ice cream market in Harbin, especially during the summer, driven by historical significance, regional advantages, and modern opportunities [1][10][15] Historical Context - Harbin has a century-long love for ice products, with the iconic Ma Die Er ice cream originating in 1906 from a unique story involving a Jewish hotelier and a Russian nobleman [2][6] - The ice cream industry in Harbin saw significant growth post-1947, with over 50 ice cream factories and a peak production of 1.5 million ice creams per day during the busy season [6] Cultural Significance - Traditional brands like Lao Ding Feng and Nan Ji Cold Drink Hall serve as cultural touchstones, attracting customers of all ages and evoking nostalgia [6][10] - Ice cream has become a must-try item for tourists, with local sayings reflecting the importance of ice products in the travel experience [10][15] Market Dynamics - The unique climate in Harbin, characterized by significant indoor-outdoor temperature differences, creates a strong demand for ice products even in winter [7] - Northeast China’s rich dairy resources provide a competitive edge for high-quality ice cream production, with brands like Feihe and Wan Jiabao leveraging this advantage [7][12] Industry Growth - The summer tourism boom has significantly boosted the ice cream economy, with daily sales at Ma Die Er reaching 30,000-40,000 units, peaking at 60,000 [10] - The ice cream market is expanding into broader cultural and tourism consumption, with innovative products and collaborations enhancing brand visibility [12][14] Innovation and Branding - Companies are focusing on product innovation and brand expansion, with Ma Die Er launching a "Master Studio" for product development and collaborations with other brands [14] - The introduction of new product lines and marketing strategies is helping traditional brands adapt to modern consumer preferences and expand their market reach [12][14]

Core Viewpoint - The ice cream industry in China is undergoing significant changes, with high-priced brands like "钟薛高" facing decline while mid-range brands like "野人先生" are experiencing growth due to shifting consumer preferences towards health and quality [5][13][21]. Market Dynamics - The ice cream market has shifted from being a luxury item to a more accessible product, with historical context showing its evolution from simple ice pops to a diverse range of offerings [6][8][9]. - The entry of foreign brands has transformed the market, leading to a competitive landscape where premium brands like Häagen-Dazs were once seen as the pinnacle of luxury [9][10]. Consumer Behavior - Recent trends indicate that consumers are becoming more price-sensitive, with a significant portion preferring ice cream priced below 15 yuan, reflecting a return to more affordable options [10][11][21]. - Health concerns are influencing consumer choices, leading to a preference for lower-sugar and healthier options, which has contributed to the decline of high-sugar ice creams [12][16]. Brand Performance - "钟薛高" has seen a decline in popularity, with its high-priced offerings failing to sustain consumer interest, while "野人先生" has capitalized on the demand for fresh, hand-crafted gelato at a more reasonable price point [13][14][20]. - "野人先生" has rapidly expanded, becoming a leading player in the gelato market with over 800 stores, focusing on fresh ingredients and innovative flavors [14][17]. Future Outlook - The ice cream industry is entering a phase where quality and price balance will be crucial, with brands needing to innovate rather than compete solely on price to avoid falling into a "low-price trap" [22][26]. - The success of brands like DQ, which have adapted their product offerings and marketing strategies, highlights the importance of continuous innovation and responsiveness to consumer preferences [24][25].

Core Viewpoint - The downfall of Zhong Xue Gao, once a leading high-end ice cream brand, is attributed to its failure to maintain product quality and integrity, leading to a loss of consumer trust and market position [2][4][7] Group 1: Company Performance - Zhong Xue Gao initially achieved significant success, selling ice cream at high prices and generating over 1 billion yuan in sales within a year [2] - The brand's image was severely damaged due to false advertising claims, such as "no added water," which were later proven to be misleading [4] - A viral video showing the ice cream not melting when heated further tarnished the brand's reputation, leading to consumer backlash [4] Group 2: Marketing and Consumer Trust - The founder's focus on marketing over product quality resulted in a disconnect with consumer expectations, particularly regarding health and ingredient transparency [4][5] - The brand's pricing strategy, which placed high-end products alongside cheaper options without clear labeling, contributed to negative consumer experiences and perceptions [4] Group 3: Industry Trends - The challenges faced by Zhong Xue Gao reflect a broader trend in the market where once-prominent brands are struggling due to a lack of respect for consumer needs and market dynamics [5][6] - Other luxury brands, such as BMW, are also experiencing significant sales declines, indicating a shift in consumer preferences towards value and quality over brand prestige [5] - The failure of brands like Zhong Xue Gao serves as a cautionary tale for companies that prioritize short-term gains over long-term consumer trust and product integrity [6][7]

Core Viewpoint - The ice cup market is experiencing significant growth and innovation, with major food and beverage companies exploring new possibilities in ready-to-drink ice products, driven by consumer demand for diverse flavors and unique shapes [4][6][19]. Market Trends - In 2025, the ice cup market has become more competitive, with major players like Yili, Mengniu, and Nongfu Spring launching new ice cup products that cater to evolving consumer preferences [5][6]. - The variety of ice cups has expanded significantly, with new flavors such as oolong tea, guava, and peach being introduced, alongside diverse ice shapes [9][10]. - The pricing of ice cups has shown a clear segmentation, with some premium ice cups priced over 10 yuan, while others remain affordable at around 1 yuan [11][12]. Consumer Behavior - Consumer acceptance of ice cups has increased, with a notable shift from traditional ice blocks to flavored ice cups that offer a more enjoyable drinking experience [17][18]. - The demand for ice cups has led to a surge in sales for related beverages, with a reported 350% increase in ice cup delivery orders in June 2024 [19]. Industry Dynamics - The entry of major brands into the ice cup market has intensified competition, prompting smaller players to adapt their strategies, often focusing on OEM production for larger brands [25][27]. - The ice cup business has low entry barriers, allowing many ice factories to pivot quickly to ice cup production, which has led to a rapid increase in market participants [19][22]. Future Outlook - The ice cup market is expected to continue growing, with predictions of significant increases in sales through instant retail channels, potentially reaching over 630 billion yuan by 2026 [34]. - Innovations in ice cup design and flavoring are anticipated to further enhance consumer interest and market expansion, with new products like dual-color and gradient ice balls being developed [39][40].

Core Insights - The ice cream market is experiencing a competitive season with brands focusing on product innovation and scenario marketing rather than price wars [1][3] - FiveFeng's "Ice Cream Festival" in Chengdu marks a strategic entry into the Sichuan market, emphasizing brand awareness and consumer experience [1][9] Market Overview - Mainstream ice cream prices are cautious, with popular products priced around 5 yuan, while some special channels like tourist spots see prices between 8 to 10 yuan [3] - The market is characterized by intense competition among brands, with various promotional strategies being employed [5] Product Innovation - FiveFeng has launched several co-branded ice cream products, including beer-flavored ice cream in collaboration with Snow Beer, which has received positive feedback on social media [4] - The brand's innovative approach includes local flavors and unique experiences that resonate with regional consumers [14] Consumer Trends - A McKinsey report indicates that 64% of consumers prioritize emotional consumption, particularly among younger demographics [8] - Consumers are willing to pay a premium for emotional satisfaction rather than just product functionality [6][29] Marketing Strategy - FiveFeng's marketing strategy combines offline events with online promotion, achieving over a million exposures through a multi-channel approach [17][21] - The festival's design includes interactive experiences that enhance consumer engagement and brand recognition [11][23] Channel Development - The festival aims to drive channel expansion by engaging local distributors and retailers, showcasing the brand's market potential [26] - The initiative fosters collaboration with distributors, enhancing their confidence in the brand's growth prospects [29] Social Responsibility - FiveFeng's activities include distributing free ice cream to workers in high-temperature jobs, reinforcing the brand's commitment to social responsibility [24][27] - This approach not only builds brand credibility but also connects emotionally with the community [27]

Core Insights - The ice cream brand Zhong Xue Gao's parent company has filed for bankruptcy due to inability to repay debts and insufficient assets, marking a significant decline from its peak sales of over 1 billion yuan [1][2] - Analysts suggest that the current Chinese consumer market has shifted towards rational consumption, making it difficult for mass consumer goods to command premium pricing without tangible quality differences [2][5] Company Analysis - Zhong Xue Gao was launched in 2018 as a "high-end Chinese ice cream" brand, achieving sales of over 1 billion yuan in 2021, but faced a dramatic decline in sales due to food safety controversies in 2022 [1][2] - The brand's strategy of high pricing (60 yuan) compared to competitors like Haagen-Dazs lacked perceived quality differentiation, leading to a loss of core customers when it introduced a lower-priced product [2][4] - The reliance on financing for market expansion has proven risky, as the market has shifted towards valuing cash flow and profitability over growth through external funding [2][5] Industry Trends - Many popular brands are experiencing similar declines, indicating a broader trend in the industry where high pricing strategies without substantial value propositions are failing [2][3] - Common marketing strategies among these brands include high pricing supported by cultural narratives, immersive experiences, and social media-driven marketing [3][4] - The lack of innovation beyond packaging and marketing, coupled with frequent quality control issues, has led to a loss of consumer trust [4][5] Recommendations for Future Brands - Successful brands must focus on four foundational elements: complete supply chain integrity, consistent high-quality output, strict food safety controls, and an evolving service system to enhance customer loyalty [5] - New consumer brands should learn from both successful and failed cases in the market, shift from reliance on financing to operational cash flow, and prioritize supply chain management over marketing hype [5]

Core Viewpoint - The company Zhong Xue Gao is facing significant challenges, including bankruptcy proceedings and negative public perception, despite attempts to clarify its situation through social media and live streaming [5][6]. Group 1: Company Situation - Zhong Xue Gao's official WeChat account released a video addressing recent controversies, including the "love to buy or not" editing and "not melting" comments, asserting that their products passed inspections [1]. - The company has been trending on social media, with the hashtag IceCreamAssassinIsReallyCool gaining attention, coinciding with a bankruptcy review application filed by a trading company [5]. - The founder Lin Sheng has been actively responding to public concerns through videos, indicating ongoing legal issues and the company's commitment to transparency [5][6]. Group 2: Market Presence - Reports indicate that Zhong Xue Gao's products are increasingly absent from supermarket shelves, with staff noting that they have not stocked the brand this year [6]. - The brand, once celebrated for its premium pricing, has seen a drastic decline in visibility and sales, with its founder expressing determination to continue operations despite financial difficulties [6]. - The company has faced multiple legal challenges and public scrutiny, leading to a significant shift in its market position from a high-end ice cream brand to one struggling for survival [6].

Core Viewpoint - The company "钟薛高" has faced significant challenges and a decline in its market presence, with recent communications indicating financial struggles and operational difficulties [1][3]. Group 1: Company Status - The official WeChat account of "钟薛高" released a video for the first time in two years, addressing recent events and confirming that products passed inspections [1][2]. - The company has been experiencing financial difficulties, stating that it can no longer afford promotional activities or certain product lines, such as the 杨梅 flavor ice cream [3]. - The founder, 林盛, has been active on social media, sharing insights about the business and participating in live-streaming sales, indicating an attempt to revive the brand [4]. Group 2: Market Presence - Recent visits to offline channels revealed that "钟薛高" ice cream is hard to find in supermarkets and wholesale outlets, with limited availability online [3]. - The company's products on e-commerce platforms have seen a significant price drop, with some items now priced at 7-8 yuan each [3].