□ 邓雯婷 点开小红书，"饺子盲盒"的创意内容收获满屏点赞；刷一刷微博，"冬至踩小人"的趣味话题热度攀升； 打开朋友圈，AI生成的冬至主题海报正在刷屏……在各类数字技术的加持下，冬至不再只是一碗汤圆 或饺子，而是一场全民参与的创意盛宴，传统节日正以更"好玩"的姿态走进年轻人的生活。 传统节日的"好玩"，在于创意对节日内涵的年轻化"转译"。年轻人不再满足于照搬老一辈的过节方式， 而是用技术工具赋予传统新表达。有人用AI排版工具制作冬至习俗科普推文，十秒搞定精美版式，让 传统文化传播更高效；有人通过直播分享创意冬至美食，从火鸡面饺子到奶茶汤圆，在口味创新中延 续"冬至进补"的传统。这些创新并非对传统的背离，而是用年轻人喜闻乐见的语言，让冬至有了更贴近 生活的表达。 技术赋能传统节日，更激活了文化传承的内生动力。过去，一些传统习俗因形式单一、传播有限而逐渐 淡化，而新技术让节日文化有了更广阔的传播渠道。不少年轻人通过短视频学习包饺子、做汤圆的技 巧，在亲手实践中体味传统。商家推出的节日主题产品、平台发起的创意话题，让节日文化从家庭场景 延伸到公共空间，形成全民参与的文化热潮。这种"好玩"的背后，是年轻人文化认同的觉 ...

Core Points - The "Thousand-Year Kiln Fire: Creative Rebirth" cultural tourism innovation competition was launched in Changsha, aiming to explore the cultural value of Tongguan Kiln and promote innovation in the cultural tourism industry [1] - The competition features three categories: "New Ceramics," "New Products" (targeting global professionals), and "Interest Group" (targeting middle and primary school students), with a total prize pool of 620,000 yuan [1] - Participants can submit their works until October 20, with an awards ceremony and exhibition scheduled for late November [1] Group 1 - The event aims to create an internationally influential cultural event and industry platform, integrating traditional culture with modern expression [1] - The local government emphasizes the importance of cultural tourism integration and innovation to enhance the region's cultural profile [2] - The competition is seen as a platform for cultural dialogue, inviting talents from various sectors to showcase their creativity [2] Group 2 - The historical significance of Tongguan Kiln as a source of colorful ceramics and its role in cultural exchange is highlighted [2] - The event features various engaging activities, including the appointment of cultural tourism ambassadors and international greetings, showcasing the city's open and innovative image [2] - A representative from Hunan Normal University expressed a desire to participate in this cross-border cultural dialogue through creativity [2]