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日媒:出口“酷”文化,日本缺乏战略思维
Huan Qiu Shi Bao· 2025-06-16 23:06
Core Viewpoint - Japan's cultural output lacks a strategic approach, hindering its ability to leverage its rich cultural assets for global influence, unlike South Korea which has successfully positioned culture as a core strategic asset [1][2][3] Group 1: Comparison with South Korea - South Korea has transformed from a niche cultural exporter to a cultural superpower over the past 20 years, excelling in music, film, and fashion [1][2] - The South Korean government supports cultural industries through coordinated investment, talent development, and marketing, fostering a culture of risk-taking and long-term planning [2] - Korean dramas contributed $8 billion in streaming revenue to Netflix from 2020 to 2024, showcasing the economic impact of cultural exports [2] Group 2: Japan's Cultural Strategy - Japan possesses significant cultural capital, with globally recognized anime, games, fashion, and cuisine, yet fails to translate this into global influence due to a lack of cohesive strategy [1][2] - The Japanese cultural strategy is fragmented, with media and content policies dispersed across various institutions and dominated by traditional interest groups [2] - Young Japanese creatives face challenges such as low income, long working hours, and limited career advancement, which discourages talent retention in the creative sector [2] Group 3: Recommendations for Japan - Japan should integrate soft power with economic development, improve labor conditions in the creative sector, and modernize export and copyright infrastructure [3] - Learning from successful neighboring countries can empower Japan to enhance its cultural strategy and global presence [3] - A strategic approach that aligns with Japan's cultural assets is essential for future growth and influence [3]