Group 1 - The core concept of the article is the emergence of "Creative Maximalism," a new creative language that reflects the cultural characteristics and content preferences of Generation Z, reshaping global pop culture [3][5][18] - Generation Z has shifted their attention from traditional media to online content creation, spending 26% less time on TV and movies while dedicating 54% more time to social platforms and user-generated content [5][6] - 66% of young people aged 14-24 believe their peers significantly influence online trends, compared to only 49% of adults aged 25-49, indicating a strong sense of cultural confidence and influence among Generation Z [5][6] Group 2 - Creative Maximalism is characterized by four core features: audiovisual complexity, content co-creation, meme fluidity, and global cultural integration [7][18] - The audiovisual complexity of Creative Maximalism contrasts with traditional media, as Generation Z is accustomed to fast-paced, information-rich content from video games and short videos [8][9] - Content co-creation is a hallmark of Creative Maximalism, where audiences actively participate in expanding narratives through fan creations, as seen in projects like "EPIC: The Musical" [11][18] Group 3 - The trend of Creative Maximalism presents implications for brands and industries, as the proliferation of AI tools lowers the barriers to content creation, increasing the quantity and influence of such content [18][19] - Brands are encouraged to embrace digital-native contexts and understand the cultural nuances of Generation Z to effectively engage with them [19][20] - Encouraging user-generated content and relinquishing control over brand image can transform users into brand advocates, as demonstrated by successful campaigns like the "Mi Xue Bing Cheng" theme song [23][24] Group 4 - The article emphasizes that embracing imperfection and prioritizing "internet feel" over polished quality resonates more with Generation Z, who value authenticity in content [25][27] - The chaotic nature of Creative Maximalism reflects Generation Z's desire for participation and self-expression, with AI acting as a catalyst for this transformation [27]