这类创意韩餐将价位定在100元左右，且不惜投入重本选址核心商圈，强调产品多元、创新与体验价值。 有热门门店需排队6小时，有品牌已在不同城市快速拓店至近80家，更有单店月营业额突破150万。 图片来源：NEED创意韩国料理官方公众号 这股热潮，与近期传统韩餐赛道的"疲态"形成了鲜明对比：昔日的网红炸鸡品牌 Thank u mom 近日在杭州关闭了多家门店，韩式烤肉"街边铁桶"也传出多 店歇业关闭消息…… 文 | 红餐网 钱俊 编辑 | 方圆 当传统韩餐增长放缓，一批主打创意与体验的韩餐，却掀起了排队热潮。 在如此"逆风"的环境下，这批韩国料理餐厅的突围格外显眼，它们究竟做对了什么，为何起势爆发？ 人均100的韩国料理，火了 "排了4个小时终于吃上，如果不排队，下次还来。" "4:30拿到号，7:30才吃上，不过玉米炸鸡真的很推荐！" "三天吃两次的新宠排队王，菜品很对我的口味。" 一批主打"韩国创意料理"的餐厅，正在全国多地引发排队热潮。饭点时段，等位1-2个小时起步，已成为常态。 红餐网实地走访其中一家"KCOOKING概念韩餐"，有消费者表示，自己每晚经过门店都"排长龙"，所以决定周末提前来"霸位"。为了第 ...

Core Insights - The rise of creative Korean cuisine restaurants is contrasting with the slowdown of traditional Korean dining, leading to long queues and rapid expansion of new brands [1][3][17] - These creative restaurants are attracting consumers with innovative dishes, unique dining experiences, and strategic locations in high-traffic areas [8][22] Summary by Sections Market Trends - Traditional Korean cuisine is experiencing a decline, with notable closures of popular brands like Thank u mom and street-style Korean BBQ [3][17] - In contrast, creative Korean restaurants are thriving, with some locations requiring up to 6 hours of waiting time [1][3] Consumer Behavior - Consumers are willing to wait for hours to experience these new dining options, indicating a strong demand for innovative and visually appealing food [3][22] - The average price point of around 100 yuan is seen as attractive, providing a balance of quality and affordability [22] Restaurant Characteristics - Creative Korean restaurants are often located in prime commercial areas, with spacious interiors designed for social media engagement [8][9] - The menu features a blend of traditional Korean flavors with international elements, creating unique dishes that appeal to modern tastes [9][19] Service and Experience - High-quality service is a hallmark of these restaurants, with many employing a large number of staff to ensure quick responses and a pleasant dining atmosphere [14][15] - The overall dining experience is enhanced through thoughtful presentation and interactive elements, such as on-site cooking [15][16] Market Dynamics - The success of creative Korean cuisine reflects a shift in consumer preferences towards experiences that offer both aesthetic and emotional satisfaction [20][22] - The trend is supported by social media, which amplifies the visibility of visually appealing dishes, driving foot traffic to these establishments [22] Future Considerations - While the current popularity is notable, the long-term success of these restaurants will depend on their ability to maintain menu innovation and consistent quality [23][24]