这类创意韩餐将价位定在100元左右，且不惜投入重本选址核心商圈，强调产品多元、创新与体验价值。 有热门门店需排队6小时，有品牌已在不同城市快速拓店至近80家，更有单店月营业额突破150万。 图片来源：NEED创意韩国料理官方公众号 这股热潮，与近期传统韩餐赛道的"疲态"形成了鲜明对比：昔日的网红炸鸡品牌 Thank u mom 近日在杭州关闭了多家门店，韩式烤肉"街边铁桶"也传出多 店歇业关闭消息…… 文 | 红餐网 钱俊 编辑 | 方圆 当传统韩餐增长放缓，一批主打创意与体验的韩餐，却掀起了排队热潮。 在如此"逆风"的环境下，这批韩国料理餐厅的突围格外显眼，它们究竟做对了什么，为何起势爆发？ 人均100的韩国料理，火了 "排了4个小时终于吃上，如果不排队，下次还来。" "4:30拿到号，7:30才吃上，不过玉米炸鸡真的很推荐！" "三天吃两次的新宠排队王，菜品很对我的口味。" 一批主打"韩国创意料理"的餐厅，正在全国多地引发排队热潮。饭点时段，等位1-2个小时起步，已成为常态。 红餐网实地走访其中一家"KCOOKING概念韩餐"，有消费者表示，自己每晚经过门店都"排长龙"，所以决定周末提前来"霸位"。为了第 ...

"漂亮饭"餐厅仍在大排长队。 2025年，主打菜品和用餐环境都要高颜值的漂亮饭餐厅，正成为餐饮消费的一大风口。 近日，红餐产业研究院联合安佳专业乳品共同发布《餐饮行业"漂亮饭"发展报告2025》（以下简称《报告》）。《报 告》显示，今年以来"漂亮饭"在社交平台的关注度正在持续攀升。以抖音平台为例，"漂亮饭"相关话题视频播放量已突 破36亿次；而在小红书平台，"漂亮饭"的声量更是居高不下，截至11月，"漂亮饭"话题下，相关笔记浏览量已达6.2亿 次，讨论量也超308万次。 热度之下，越来越多漂亮饭餐厅成为了社交媒体的热门打卡点，部分门店在就餐高峰期的等位时长甚至高达数小时，火 爆程度可见一斑。 比如源自武汉的漂亮饭品牌"NEED 创意韩国料理"，堪称韩料界的"排队王"。武汉网友Judy（化名）分享称，"每次路过 门店，等位时长至少2小时起"。而当其进军上海后同样人气火爆，据极目新闻报道，徐汇区门店排队时间约3小时，浦东 新区门店周末排队能达到200桌。 漂亮饭爆火的风潮下，还有一批主打漂亮饭的餐厅，已经发展成了初具规模的连锁品牌。 比如在西餐赛道，The Boots泥靴就是其中漂亮饭连锁餐厅的代表。据了解，Th ...

Core Viewpoint - The article discusses the emergence of a new trend in the restaurant industry termed "beautiful meals," which combines aesthetic presentation with unique culinary elements, leading to significant consumer interest and long queues at these establishments [3][18]. Group 1: New Restaurant Trends - The "beautiful meals" trend is characterized by a blend of various cuisines, particularly focusing on Yunnan, Korean, and a refined version of Jiangxi cuisine [19][33]. - Restaurants like "Hu Cha" and "NEED" have gained immense popularity, with long wait times reported, such as over three hours in Shanghai and 1,000+ tables on opening day in Shenzhen [12][14]. - The dishes offered often include unexpected combinations, such as Jiangxi-style dishes featuring ingredients like toast and cheese, which deviate from traditional culinary norms [10][18]. Group 2: Consumer Experience - The dining experience is enhanced through interactive elements, such as on-site cooking and personalized service, which contribute to a sense of engagement and emotional value for consumers [27][28]. - The ambiance of these restaurants is carefully curated to create a pleasant and aesthetically pleasing environment, often described as "relaxed mountain style," which attracts a specific consumer demographic [21][24]. Group 3: Market Strategy - The expansion strategy of these brands is marked by a controlled approach, focusing on high-traffic locations while maintaining a sense of exclusivity, which helps sustain consumer interest and brand longevity [29][33]. - The brands leverage social media and word-of-mouth marketing, allowing them to generate buzz without extensive advertising efforts, thus ensuring a steady flow of customers [24][31].