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百年前寿险大王吕岳泉的经营之道
Sou Hu Cai Jing· 2025-09-30 09:53
Core Insights - Lü Yuequan is recognized as the founder of China's life insurance industry and established Hu'an Insurance Company, the first Chinese-owned life insurance firm, in 1912, which became a benchmark in modern financial history and the insurance sector [1] Group 1: Achievements - Talent Strategy: Lü Yuequan invited prominent political and business figures to join the company, enhancing its reputation and credibility. He also hired foreign experts to train local employees, which rapidly elevated the company's professional standards [2] - Integrity in Operations: The company prioritized claims service, exemplified by its prompt payment of full compensation to the family of a policyholder who died shortly after purchasing insurance, setting a standard for the industry [4] - Innovative Promotion: To combat competition from foreign insurance companies, Hu'an adopted a multi-faceted promotional strategy, including advertising in major newspapers and establishing its own publications to disseminate insurance knowledge [5][6]