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消费洞察集锦 | 2025年第八期
凯度消费者指数· 2025-10-14 07:33
Group 1 - The article presents insights from the 2025 Consumer Insights Compilation, focusing on four main topics: "Consumer Landscape," "Growth Drivers," "Channel Evolution," and "Innovation Breakthroughs," aimed at identifying "certain growth" amidst variables [1] - The Worldpanel Consumer Index has released the "2025 Beauty Brand Footprint Ranking," revealing the true brand choices of Chinese beauty consumers and analyzing the deeper logic behind consumer decision-making in the beauty market [1] - The article also highlights specific categories such as health supplements, frozen dumplings, and the fragrance economy within non-food categories, providing an in-depth analysis of their development trends to help brands identify potential market growth points [1]