创新速度与安全责任平衡
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何小鹏:全球化需再学10-20年,小鹏正聚焦构建这四大核心能力
Feng Huang Wang· 2025-08-06 14:37
Core Insights - Xiaopeng Motors held the debut of the new Xiaopeng P7 in China and initiated pre-sales, with Chairman He Xiaopeng discussing the company's core strategy and development direction [1] - The company focuses on building four core capabilities: technology-first (including design), organizational efficiency, commercial capability, and globalization capability [1] - He Xiaopeng emphasized the challenges of globalization, stating that despite significant advancements in China's new energy vehicles, the company needs to learn for another 10 to 20 years to truly succeed globally [1] Group 1 - The company aims to balance innovation speed with safety responsibility, highlighting the importance of a comprehensive quality assurance (QA) management process from source to market [1] - He Xiaopeng pointed out the triple challenges faced by new car manufacturers: balancing hardware quality, software quality, and regional globalization (including regulations) [1] - The strategy of "walking steadily" is deemed crucial, with an emphasis on laying a solid foundation and ensuring quality, as demonstrated by Xiaopeng's initial four years in the European market [1] Group 2 - The design direction of Xiaopeng Motors is focused on serving the aesthetic preferences of the general public, aiming for products that are perceived as attractive and cool rather than niche artistic pieces [2] - The design team is encouraged to have foresight, considering product trends for the next two years to ensure broad acceptance among consumers [2]