一段擦边视频让小鹏汽车（下称"小鹏"）紧急辟谣。 11月28日下午，一段车模的不雅视频在网上迅速流传。视频中，该车模背后所停放的是小鹏旗下的全新小鹏P7。 这让小鹏一瞬间成为消费者口中的"低俗"车，更有消费者在网上留言称"太低俗了，坚决不买"。 视频发酵当晚，小鹏在官方微博紧急辟谣称，注意到部分账号在社交媒体及私域渠道，恶意传播利用AI技术生成的、以小鹏汽车广州车展展台为背景 的，虚假的低俗色情视频并以此炒作负面话题、诋毁小鹏汽车品牌和产品。此类行为不仅严重违背公序良俗污染网络生态，更侵犯了小鹏汽车的合法权 益，触碰了法律红线。 二〇 报誉查询电话:87239696 警务监督电话:020-83118040、110 温馨提示:报警人应当如实向公安机关反映情况,不得捏造事 实、伪造证据。报警人凭报警回执,可通过电话或者直接到按警单 位查询报警事项处理进度。 此联交报警人。 小鹏表示，小鹏汽车车展未邀请任何模特及演艺人员，也一贯坚决抵制、反对以不良内容展开宣传的行径。公司对这种滥用AI技术、恶意抹黑公司形象 的违法行为表示强烈谴责，并会坚决追责到底。目前，公司已全面固定相关证据并正式报警，公安机关已介入调查。 在发 ...

11月24日，极氪正式启动了用户众筹为特定车型进行智能软硬件更换。该项目的窗口期为一个月，极氪称后续不再开放众筹。 极氪发布的公告显示，此次可以参与众筹的是搭载激光雷达、且非千里浩瀚辅助驾驶系统的2024款极氪001和极氪009车主。此次软硬件更换的工程量很 大，需要将原体系大改为基于NVIDIA DRIVE Thor-U平台进行开发的千里浩瀚H7软硬件方案。从官方列出的清单来看，极氪001需更换53个零部件。 极氪001车主实际需支付款项13500元，目标3000人；极氪009车主需支付18500元，目标人数为1500人。参与众筹人数达到目标数量，极氪将启动对应车型 的软硬件系统更换的开发和验证工作。这样的大跨度升级并不多见，价格区间也被夸赞"有诚意"，但不少车主仍不买账。 随着车型更新换代加快，这样的争议在汽车行业内已经十分普遍。如果不更新，老车主的不满情绪会越来越大。明明购买时间只差一年、甚至几个月，新 车型不仅更便宜、智能化功能还更加强大。特别是智能座舱、辅助驾驶等功能，由于硬件要求高，老车型即便想通过软件OTA追赶，也常常因硬件条件受 限而"心有余而力不足"。 如果更新，又会有更多矛盾产生。例如10 ...

新汽车生态合作，报名中国版CES！ 撰文 | 温 莎 编辑 | 黄 大 路 设计 | 甄 尤 美 2025 年 11 月 24 日，极氪宣布了一项针对老款车型的智能驾驶系统升级众筹计划。 具体而言，就是 2024 款极氪 001 和 009 能够从 Mobileye EyeQ5H 系统升级至自研 G-Pilot H7 系统，升级之后系统算力从 48 TOPS 提升至 700 TOPS 。 这还要从极氪上一代拉胯的智驾表现开始说起，由于算力和"黑盒"模式， 2024 款 001 和 009 的智驾功能体验不佳。 这不由得让人想起一年多前的 2024 年 8 月 14 日，一群愤怒的车主拉着横幅冲进了杭州极氪大厦。 原因是前一天晚上，极氪发布的 2025 款极氪 001 和 2025 款极氪 007 背刺老车主：前者采用全新智驾软硬件并升级了座舱，同时维持原价；后者 升级了智舱智驾，除顶配四驱版外，却还普遍降价 2 万— 3 万元。 有哲学家说，苦难是人生的老师，挫折是智慧的保姆。也许去年的教训太惨痛了，极氪的变化来得很快。 一年以后， 2025 年 9 月 14 日，丽江举行的极氪全球用户委员会理事共创会上，有 ...

Group 1 - A new stringent regulation for power banks will eliminate nearly 70% of existing production capacity, as the old 3C certification will become invalid. The new standards are expected to be published in December 2025 and implemented by June 2026 [5][6] - NIO aims for profitability in Q4 2025, with a target of 50,000 monthly sales in the first half of 2026 and plans to launch three large new models [8][9] - Baidu has established two new AI model research departments, indicating a focus on enhancing its capabilities in artificial intelligence [9][10] Group 2 - Li Xiang, founder of Li Auto, announced that the company will not produce smartphones but will release smart glasses as part of its ecosystem [15] - Zhihu reported a net loss of 46.7 million RMB in Q3 2025, with a significant decline in revenue across various segments [17] - Alibaba's Q2 FY2026 revenue reached 247.8 billion RMB, driven by a 34% increase in AI-related product revenue, indicating strong demand in the AI sector [12] Group 3 - Trump signed an executive order to launch the AI "Genesis Plan," aimed at transforming scientific research through AI [35] - Apple confirmed layoffs in its sales department and significantly reduced production of the iPhone Air due to lower-than-expected sales [36] - Amazon announced a plan to invest up to $50 billion in expanding AI and supercomputing capabilities for its cloud services [37]

《小鹏汽车-W-09868.HK-深度报告：打造智能标签，剑指中高端市场》——20211222 《造车新势力系列之一——解析进阶赛的4个关键点》——20201029 点评： 《小鹏汽车-2025三季报点评：单三季度销量同比增长149%，打造物理AI未来出行全新范式》——20251124 《小鹏汽车-事件快评： 发布第二代VLA、Robotaxi、全新一代IRON、汇天飞行体系，打造物理AI未来出行全新范式 》—— 20251108 《小鹏汽车-2025中报点评：单二季度销量同比增长242%，小鹏G7、全新P7搭载图灵芯片上市》——20250908 《小鹏汽车-2025一季报点评： 一季度销量同比增长331%，MONA M03新版本上市1小时大定破万台 》——20250605 《小鹏汽车-2024年报点评： 单四季度销量环比增长97%，新品周期持续向上》——20250321 《小鹏汽车-2024三季报点评：单三季度毛利率同环比双升，新品周期持续向上》——20241122 《小鹏汽车-事件快评：小鹏新车型P7+上市当天订单超3万辆，新品周期持续向上》——20241111 《小鹏汽车-2024一季报点评：一季度毛利 ...

具体来看，第三季度，小鹏实现营收203.8亿元，同比增长101.8%，其中汽车销售收入为180.5亿元，同比增长105.3%，占总收入的88.57%；服务及其他收 入为23.3亿元，同比增长78.1%。 低价车削弱盈利 凭借着MONA系列以及新车的表现，小鹏汽车（下称"小鹏"）交出了一份相对亮眼的三季报。 11月17日晚间，小鹏发布2025年三季报，单季营收实现翻倍增长，净亏损进一步收窄。董事长何小鹏明确表示，第四季度目标为实现公司盈亏平衡。 小鹏的营收增长主要靠销量拉动。 第三季度，小鹏累计交付11.6万辆，同比增长149.3%。其中，MONA M03作为交付主力，累计交付4.54万辆，占总交付量的39.14%；SUV车型G家族累计 交付3.09万辆，P系列达2.47万辆，小鹏X9为3391辆。此外，小鹏与大众的合作也持续为服务及其他收入增长提供助力。 吴迪/摄 不过，低价车型小鹏M03的销量快速提高，导致营收增速略慢于销量增速，也对整车毛利率产生一定影响。小鹏MONA M03起售价11.98万元，上市后月 销量占比常达四成，第三季度该占比为39.14%。 相较低价车型的快速走量，售价较高的SUV以及MPV ...

转自：北京日报客户端 第三季度，小鹏汽车的业绩增长体现在多个维度。除了营收和交付量创下历史新高外，汽车销售收入达 到180.5亿元，同比增长105.3%，环比增长6.9%；服务及其他利润率为74.6%，较2024年同期的60.1%大 幅提升；非公认会计原则净亏损为1.5亿元，相较2024年同期显著改善。 在17日晚的业绩会上，小鹏汽车董事长何小鹏表示，全新小鹏P7上市后迅速进入20万至30万元纯电轿 车市场的前三名，带动公司月销量从9月起突破4万辆。公司目标在四季度实现盈亏平衡。"公司经营的 持续改善，我们将更加笃定地投入物理AI研发，加速第二代VLA模型、Robotaxi和人形机器人在2026年 规模量产。" 何小鹏透露，明年会发布7款新车，其中，计划在2026年一季度推出3款超级电动增程产品；此外，明年 还会推出4款全新车型，包括在重要细分市场投放的首款产品。对于海外市场，该公司明年也将推出3款 新车型。 来源：北京日报客户端 11月17日，小鹏汽车公布2025年第三季度财报，交付量、总营收、毛利率、现金储备等多项核心数据均 创历史新高。其中，总营收首次突破200亿元大关，达到203.8亿元，同比增长10 ...

Core Viewpoint - The article discusses the design evolution of the new generation of Xiaopeng P7, highlighting the internal debates and challenges faced by the design team in balancing innovation with market acceptance [2][3][4]. Group 1: Design Challenges and Internal Debates - The design team faced significant pressure due to the success of the original P7, which set high expectations for the new model [3][4]. - A critical meeting lasted seven hours, where the lead designer Wang Tan defended his avant-garde design proposal against conservative opinions within the team [4][10][12]. - Ultimately, CEO He Xiaopeng cast a decisive vote that allowed Wang's design to proceed to production, emphasizing the importance of innovation [4][11][12]. Group 2: Market Response and Design Philosophy - The new P7 was launched on August 27, 2025, and achieved over 10,000 orders within just seven minutes, indicating strong market acceptance of its design [5][6]. - Wang Tan's design philosophy combines emotional appeal with rational structure, focusing on aesthetic flow and precise proportions [7][8]. - The design process involved extensive collaboration among various teams, highlighting the necessity of balancing creative vision with practical engineering constraints [20][34]. Group 3: Strategic Importance of Design - The article emphasizes that design is not merely an aesthetic consideration but a core element driving product value and brand recognition [36][37]. - Xiaopeng's leadership recognizes the need to invest significantly in design, shifting from a technology-first approach to a dual focus on technology and aesthetics [38][39]. - The design of the new P7 incorporates hidden features that enhance user experience, reflecting a deeper understanding of consumer engagement [36][37].

Core Insights - Xiaopeng Motors reported record-high operational metrics for Q3 2025, with deliveries reaching 116,000 units, a year-on-year increase of 149.3%, and revenue of 20.38 billion yuan, up 101.8%, with a gross margin surpassing 20% for the first time at 20.1% [1] Group 1: "One Car, Dual Energy" Strategy - The "One Car, Dual Energy" strategy aims to reshape the electric vehicle product landscape, introducing the Kunpeng Super Range Extender technology to address five key issues faced by traditional range extender users [2] - The Xiaopeng X9 Super Range Extender, the first model featuring this technology, has become the world's longest-range seven-seater vehicle, generating unprecedented user interest and achieving nearly four times the pre-sale orders compared to the last pre-sale [2] - The company plans to launch seven models with Super Range Extender configurations by 2026, including three models in Q1 2026, addressing user pain points with longer electric range and faster charging [2][3] Group 2: Market Performance and Projections - Xiaopeng Motors anticipates a strong growth trajectory, projecting Q4 2025 total deliveries between 125,000 and 132,000 units, representing a year-on-year increase of 36.6% to 44.3%, with expected revenue of 21.5 billion to 23 billion yuan, up approximately 33.5% to 42.8% [3] Group 3: Physical AI Ecosystem - The company is transitioning to a physical AI technology framework, positioning itself as a global explorer in embodied intelligence, with significant investments in AI models, computing power, and data [4] - The second-generation VLA model will have ten times the parameters of its predecessor, enhancing safety and user experience in intelligent driving [4] - Xiaopeng Motors adopts an open ecosystem strategy, with the second-generation VLA model being made available to global partners, including Volkswagen as the first customer [4][5] Group 4: Future Applications and Market Potential - The company views Robotaxi and humanoid robots as the two primary application scenarios for physical AI, planning to launch three Robotaxi models in 2026 and operate trials in China [5] - The new generation IRON robot, designed with a human-like form, is expected to achieve comprehensive capability integration by Q2 2026 and mass production by the end of 2026, with long-term sales potential exceeding 1 million units annually by 2030 [5] - Xiaopeng Motors is confident in becoming a leader in physical AI, aiming to create greater value for global customers and shareholders [5]

小鹏汽车仍然没能盈利，但亏损进一步收窄了。 2025年第三季度财报显示，小鹏汽车该季度亏损为3.8亿元，同比收窄将近80%，环比收窄20.3%。 小鹏汽车正处于一个关键转折点，亏损收窄的速度超出预期。不过，摆在何小鹏面前的挑战还有很多。 在国内新能源车企业对马斯克的"模仿秀"大赛中，何小鹏是目前为止学得最像的那个，但小鹏汽车毕竟尚未盈利，说小鹏"活到决赛圈"可能还为时尚 早。 A 虽然亏损收窄，交付量猛增，但很显然，市场对小鹏的期待远远高出了这份成绩单。 财报显示，第三季度小鹏汽车总交付量为116007辆，同比增长149.3%；营收203.8亿元人民币，同比增长101.8%。这一增速与特斯拉早期扩张阶段相当 ——2018年第三季度，特斯拉凭借Model 3的放量，营收从40亿美元跃升至68亿美元，同比增长129%。 从单月数据来看，小鹏汽车的增长势头同样强劲。8月交付37709辆，同比增长169%；9月交付约41600辆，同比增长95%，突破4万大关，刷新了小鹏的 单月交付纪录；10月继续突破，交付42013辆，同比增长76%，单月交付量再次创下历史新高，并连续两个月突破4万辆大关。 小鹏三季度毛利率达到20 ...