今年初，小鹏汽车CEO何小鹏在内部做了一次复盘，他指出，所有部门都要拥抱AI。 去年11月新车P7+上市时，小鹏首次提出了"AI汽车"概念。但有员工表示，何小鹏对AI的关注不限于汽 车产品、辅助驾驶大模型等，他还研究，内部30多个一级中心部门哪些部门拥抱了AI，员工通过AI学 习了多少知识。 "AI 能让一个更大、更强的企业在群体效率、群体复利上变得更强大。"何小鹏近日在飞书未来无限大 会上谈及组织能力时强调了AI的作用。他希望，在全球2万多员工的治理中，发挥出AI的价值。 当下，中国汽车竞争白热化。小米YU7上市一小时获得28.9万大定，高强度爆单、品牌巨浪席卷，中国 车企们不得不深思，如何快速奔跑，才能赢下更多生机。 而过去两年经历了产品配置争议、组织变革、逐渐走出阴霾后，小鹏汽车掌门人已经意识到：新势力成 长的十年中，过往依靠单一爆品和局部优势打法获得的胜利，无法持久。更多爆品、更强的企业抗风险 能力，来源于不断进化的组织管理。他认为，把"科技—群体—复利效应"做好，企业更容易成功。 何小鹏此前多次公开表示，AI汽车时代已经到来。小鹏不仅做AI汽车，还要做AI与飞行汽车、机器人 等出行产品的融合。 激进 ...

Core Viewpoint - Multiple owners of the Xiaopeng P7+ have reported steering system failures, raising concerns about vehicle safety and potential design flaws in the steering mechanism [1][2][11]. Group 1: Customer Complaints - Several Xiaopeng P7+ owners have shared experiences of steering failures, including incidents where steering became unresponsive while driving at high speeds, posing serious safety risks [2][11]. - Owners have speculated that the steering mechanism's waterproofing design may be flawed, leading to water ingress and subsequent short-circuiting of the steering system [2][11]. - Some customers reported that the company's response involved applying structural adhesive to the steering mechanism as a temporary fix [4][10]. Group 2: Company Response - Xiaopeng Motors has not publicly commented on the steering issues raised by customers [3][4]. - Reports indicate that some owners were informed by the company to replace their steering mechanisms due to safety concerns, even if they had not experienced any issues themselves [4][7]. Group 3: Technical Analysis - The steering issues appear to be linked to a potential design flaw in the wiring harness, specifically regarding the waterproofing of the steering mechanism's connectors [11][12]. - Experts suggest that the failure of the waterproofing could lead to electrical failures, which may result in severe consequences, including complete steering lock [12]. Group 4: Legal Considerations - Some owners are considering requesting vehicle returns or recalls due to safety concerns, citing consumer protection laws that allow for such actions under specific conditions [13][14]. - Legal experts indicate that if the manufacturer is found to have concealed design flaws, consumers may have grounds for further claims, including compensation for damages incurred due to the steering failures [14].

硬件方面，激光雷达上除小鹏P7+使用纯视觉方案无激光雷达外，其余都配备了激光雷达。腾势Z9GT 配备了2颗，且一反常规布置在车头下方两侧传统的雾灯位置。25款的问界M9把数量提高到了4颗，实 现前后左右四个方向的激光雷达覆盖，其余小米SU7和理想L9均配备1颗激光雷达。 辅助驾驶芯片算力上，理想L9、小米SU7、小鹏P7+均达到了508TOPS，都配备2颗英伟达Orin-X芯片。 腾势Z9GT依靠1颗英伟达Drive Orin芯片，算力为254TOPS，问界M9芯片信息官方并未公布。 凤凰网科技讯 7月10日，2025年5月，凤凰车研所测试团队对问界M9、理想L9、腾势Z9GT、小米SU7和 小鹏P7+进行了辅助驾驶测试，并发布首期辅助驾驶实测评分榜，最终理想L9以90分总评分位列榜首， 问界M9和小鹏P7+分别以87分和76分的评分暂列第二、第三位，小米SU7和腾势Z9GT则以70分的成绩 并列首期榜单第四位。 测试车型的年款配置方面，问界M9为指导价53.98万元的2025款增程版266km Ultra6座，理想L9为指导 价43.98万元的2024款Ultra，腾势Z9GT为指导价33.48万元的202 ...

Group 1 - The core viewpoint of the articles highlights the growing acceptance and market share of electric vehicles (EVs) in China, particularly focusing on the success of the Huawei Enjoy S9 model, which has attracted a diverse demographic of consumers, including a significant proportion of female drivers and younger age groups [2] - The Enjoy S9 has achieved impressive sales figures, delivering 4,154 units in the previous month, making it the best-selling electric sedan priced above 300,000 yuan [2] - As of mid-2024, the total number of electric vehicles in China reached 24.72 million, with 4.397 million new registrations in the first half of the year, accounting for 7.18% of the total vehicle population [2] Group 2 - The Chinese EV market is characterized by an oligopolistic structure dominated by Tesla and BYD, with Tesla leveraging advanced technology and global brand influence, while BYD capitalizes on its battery technology and extensive product line [3] - Emerging brands such as NIO, Xpeng, and Li Auto are rapidly gaining market share by focusing on user experience and innovation, while traditional automakers like Geely and SAIC are accelerating their electric transformation [3] - The competitive landscape is expected to undergo significant changes, with industry leaders predicting that only a handful of companies will survive the upcoming market consolidation phase [6] Group 3 - Technological innovation is identified as a key driver for the development of the EV industry, helping companies enhance product performance, reduce costs, and create competitive advantages [7] - The transition from incremental competition to stock competition in the EV market is anticipated, emphasizing the importance of achieving scale and keeping pace with AI advancements [6]

Group 1: Traditional Automakers Performance - BYD remains the sales leader with 2.146 million units sold in the first half of 2025, achieving a year-on-year growth of 33% and a strong export growth of 80.6% [2][3] - Geely Automotive shows impressive growth with a total sales of over 1.4 million units, marking a 47% year-on-year increase, and its new energy vehicle sales have doubled [3][4] - Changan Automobile reaches its highest sales in nearly eight years with 1.355 million units sold, reflecting a 2% year-on-year growth, while its new energy vehicle sales grow by 48.8% [4] - Chery Group achieves a total sales of approximately 1.26 million units, a 14.5% increase, with new energy vehicle sales rising by 98.6% [4][6] - Great Wall Motors experiences slight growth with total sales of about 569,000 units, a 1.84% increase, although some brands like Ora and Tank show declines [6] Group 2: New Forces in the Automotive Market - Leap Motor tops the new energy vehicle segment with a remarkable 155.7% growth, delivering 221,700 units, surpassing Li Auto for the first time [7][9] - Xiaomi Automotive shows significant potential with a staggering 456% growth, delivering over 150,000 units, and aims for a revised target of 350,000 units [11] - Xpeng Motors also demonstrates strong performance with a 279% increase in sales, delivering 197,200 units [10][12] - NIO achieves a 30.6% year-on-year growth with over 110,000 units delivered [12] - Huawei's AITO brand, under the new forces, faces challenges with a heavy reliance on the Wenjie brand, which accounts for 80% of its total sales [10] Group 3: Market Trends and Future Outlook - The competition in the automotive market is intensifying, with a clear focus on new energy and smart technology as the main battleground [13] - Traditional and new automakers are accelerating their product and technology deployments to prepare for the second half of the year [13]

事件评论 6 月交付环比提升，同比高增224%，后续G7 新车上市有望持续拉高销量。公司6 月交付34,611 台，同 比+224.4%，环比+3.2%。2025Q2 累计交付共10.3 万台，同比+241.6%，再创单季度历史新高。结构持 续改善，其中Q2 小鹏X9 交付7,451 台，环比增长112%，同比增长41%；MONA M03 中Max 版本订单 占比稳定在80%以上，MONA 上市至今已连续10 个月交付超万台；G6 在6 月交付8,700 台，表现亮 眼。出海方面，6 月19 日小鹏汽车在印度尼西亚正式推出旗舰车型小鹏X9，宣布右舵版X9 将于今年7 月在当地投产，迈出全球属地化生产的关键一步。 强势新车周期下销量持续向好，后续新车密集上市有望持续增强销量。新款小鹏G6、G9上市即热销， 多次获得国内细分市场销量冠军，同时小鹏G6、G9 在多个海外市场长期位列细分市场第一名。7 月3 日小鹏G7 正式上市，后续预期，Q3 将发布全新一代P7，Q3 将有两款全新的重磅车型开始交付，Q4 小 鹏鲲鹏超级电动车型逐步进入量产，实现"一车双能"。盈利层面，预期公司Q4 实现单季度扭亏，实现 全年规模自 ...

文 | 《次世代车研所》 张俊 刚刚上市8个月的小鹏P7+，最近陷入了转向缺陷的风波之中。 不少首批车主在社交媒体上反馈称，自己的车辆遭遇了转向故障，甚至有车主在高速上行驶时出现转向 失灵的情况，涉及人身安全问题。他们质疑，小鹏P7+这款车首批出厂时转向机接口防水有设计缺陷， 会漏水导致转向机短路。车主们表示，目前售后的应对作法是给车辆转向机打一款结构胶，目前他们已 经组建了数百人的维权群。 针对此事，小鹏官方暂无回应。一家小鹏汽车销售服务中心工作人员则向《次世代车研所》直言，他所 在的门店确实有车辆遇到类似的转向问题，他建议遇到问题的车主前往门店进行检修，小鹏P7+还在质 保期，如果不是外力造成的，可以免费保修。 专家表示，根据"汽车三包规定"，购车60日内或者行驶里程3000公里之内出现转向系统失效、制动系统 失效、车身开裂或燃油泄漏，消费者可免费更换或退货；如果同一故障修理超过5次，消费者可以换 车。 车主：转向失灵后，"打上胶"解决了 小鹏P7+于2024年11月正式上市，起售价18.68万元。这个价格当时出乎很多人意料，比预售价低了两万 多元。按照官方的说法，当时拥挤的用户订单，直接让小鹏服务器崩掉 ...

Investment Rating - The industry investment rating is "Positive" [1] Core Viewpoints - The report highlights that BYD leads the domestic brand sales with a total of 2.145 million vehicles sold in the first half of the year, marking a year-on-year increase of 33% [2][3] - New energy vehicle sales are experiencing significant growth, with BYD's sales reaching 378,000 units in June, a year-on-year increase of 11% [3] - The report notes that new entrants in the market, such as Leap Motor, Li Auto, and Xpeng, have shown strong performance, with Leap Motor achieving a record monthly sales of 48,000 units in June, a year-on-year increase of 138.7% [3] Summary by Sections Sales Performance - BYD's June sales reached 383,000 units, with a total of 2.145 million units sold in the first half of the year, achieving 39% of its annual target of 5.5 million units [3] - SAIC Group reported a wholesale sales figure of 365,000 units in June, a year-on-year increase of 21.6%, with a total of 2.053 million units sold in the first half of the year, up 12.4% year-on-year [3] - Geely's new energy vehicle sales in June were 122,000 units, accounting for 52% of its total sales, with a cumulative total of 725,000 units in the first half, reflecting a year-on-year increase of 126% [3] Market Dynamics - The report indicates that the new energy vehicle segment is growing rapidly, with a 40.2% increase in sales for the segment [3] - The competitive landscape is intensifying, with new models being launched and market dynamics shifting, impacting sales for some companies [2][3]

与此同时，产品同质化现象的加剧，进一步削弱了消费者短期内换车的冲动。在新能源汽车发展初期，新兴造车势力凭借智能座舱、高阶智驾等差异 化配置抢占市场，每款新车发布都带来颠覆性的技术体验，吸引消费者追逐尝鲜。 当汽车市场仍在为"年抛电车"的营销噱头费尽心思时，一组数据却悄然改写了剧本：年轻消费者的换车周期从2022年的2.8年，延长至2025年的4.5 年。曾经热衷于追求最新款的年轻人，现在却选择紧握手中的方向盘。过去，新能源汽车制造商通过不断推出的智能配置和限时优惠，催生了一年一换的 购车热潮。然而，现在的年轻消费者不再盲目追求技术迭代的速度，而是开始考虑电池的衰减、二手车的残值以及使用成本的经济账。随着理性消费观念 的回归，汽车正从彰显个性的"时尚单品"，逐渐变回满足出行需求的耐用工具。那么，是什么原因导致年轻人对频繁换车的热情骤降呢？ 产品陷入同质化泥潭 作为新能源汽车市场的一线参与者，北京金泰凯盛汽车销售有限公司销售总监姬文瑞积累了丰富的观察与见解。他认为，在过去，新能源汽车市场尚 处于起步阶段，技术限制导致产品存在不少缺陷。车辆配置简陋，智能座舱、高阶辅助驾驶等先进功能稀缺；续驶里程虚标问题严重，冬季续 ...

此前在小鹏G7的预售发布会上，小鹏给出其预售价为23.58万元，在发布会前，小鹏副总裁陈永海在微 博上表示，小鹏G7绝无可能定在20万元以内。 【文/观察者网 刘怀文 编辑/高莘】7月3日，小鹏汽车在北京正式发布了定位家庭的智能纯电SUV小鹏 G7，售价19.58万—22.58万元，在上市期间下定额外赠送价值1.7万元的配置。 然而到正式上市时，小鹏G7通过新增一个长续航版本，还是将最低起售价定到了20万以内，甚至与小 鹏G6的价格区间产生一定程度的重合。可以看出，为了应对市场变化，小鹏也在飞速调整自己的产品 策略，为了打造出爆款产品，不惜以3月份才改款上市的小鹏G6作为代价。 2024年11月，小鹏推出了纯电中大型轿车小鹏P7+，凭借更低的价格、更大的空间和更高的舒适性配 置，成就了小鹏在20万价位的第一个爆款。小鹏G7的产品策略与P7+如出一辙，决心将实用主义奉行到 底，打造出满足最多用户需求的极致性价比的产品。 小鹏G7拥有超大的车内空间，在与小鹏G6轴距相同的条件下，小鹏G7通过加长前悬和后悬，改善溜背 造型，又一次增大了车内空间。在小鹏G6同级领先"得房率"的基础上，小鹏G7更上一层楼，可以满足 在 ...