Group 1 - The essence of business is self-interest disguised as altruism, where successful individuals understand the importance of packaging their intentions to appeal to others [1][2][4] - The concept of "social exchange theory" suggests that both buyers and sellers are calculating their benefits, and appealing language can lower buyer resistance, facilitating transactions [4][5] - The survival of a business relies on the ability to balance self-interest with the appearance of altruism, as seen in the example of a friend running an online store who learned to account for all costs while promoting sales [5][10] Group 2 - Successful entrepreneurs often express sentiments of caring for employees while making tough decisions like layoffs, demonstrating the duality of altruism and self-interest in business [10][12] - Long-lasting partnerships in business are fundamentally based on mutual benefit, where helping clients or paying employees is ultimately a transaction that benefits the provider [12][13] - The narrative of altruism in business serves to create a facade of goodwill, while the underlying motivation remains self-preservation and profit generation [12][13]