社会交换理论

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心理学上有一个词叫:梅拉宾法则(搞好人际关系最好的办法)
Jing Ji Guan Cha Bao· 2025-09-01 02:49
(原标题:心理学上有一个词叫:梅拉宾法则(搞好人际关系最好的办法)) 亚里士多德曾说过:"人是群居动物。" 人活于世,没有人是一座孤岛,免不了与人打交道。但在日常人际交往中,很多人也会遇到困惑和挫 折,不知道如何与人交往。 比如,有时候,我们明明不是那个意思,却偏偏被对方误会;费尽心思解释,却无法让对方理解我们的 真实意图;在某些场合,我们的话语明明很有道理,却难以打动他人…… 其实,这些问题的背后,隐藏着一个重要的心理学法则 ——梅拉宾法则。 这个法则强调了沟通中非语言成分的重要性,也告诉我们,搞好人际关系不是靠不是请客吃饭,也不是 靠送礼,而是坚持梅拉宾法则,高效地通过沟通,展示自己的价值。 今天这篇文章,我们就聊聊这个话题。 一、梅拉宾法则:7-38-55的秘密 梅拉宾法则,也称为 "7-38-55 定律",是由美国心理学家阿尔伯特?梅拉宾最早提出。 上世纪六七十年代,阿尔伯特?梅拉宾通过10年一系列的研究,分析口头和非口头信息的相对重要性, 得出了结论,并在1971年出版的《沉默的信息》(Silent Messages)一书中正式提出的。 该法则指出,在人们进行面对面沟通时,信息的全部表达由 7% 的 ...
成年人的商业课:如何优雅地“自私”把钱赚了?
Sou Hu Cai Jing· 2025-06-15 16:05
Group 1 - The essence of business is self-interest disguised as altruism, where successful individuals understand the importance of packaging their intentions to appeal to others [1][2][4] - The concept of "social exchange theory" suggests that both buyers and sellers are calculating their benefits, and appealing language can lower buyer resistance, facilitating transactions [4][5] - The survival of a business relies on the ability to balance self-interest with the appearance of altruism, as seen in the example of a friend running an online store who learned to account for all costs while promoting sales [5][10] Group 2 - Successful entrepreneurs often express sentiments of caring for employees while making tough decisions like layoffs, demonstrating the duality of altruism and self-interest in business [10][12] - Long-lasting partnerships in business are fundamentally based on mutual benefit, where helping clients or paying employees is ultimately a transaction that benefits the provider [12][13] - The narrative of altruism in business serves to create a facade of goodwill, while the underlying motivation remains self-preservation and profit generation [12][13]