Core Viewpoint - Estée Lauder Group demonstrated resilience in the Chinese market, achieving mid-single-digit growth despite a global net sales decline of 10% to $3.55 billion (approximately RMB 25.81 billion) in the third quarter of fiscal year 2025 [2][4][10]. Group 1: Financial Performance - The group reported a 10% year-over-year decline in global net sales, with a total of $3.55 billion [4][10]. - Organic sales in the Asia-Pacific region decreased by 1%, with net sales of $1.14 billion, while the Chinese mainland market showed mid-single-digit growth [10][12]. - The skincare category saw the largest sales decline of 12%, totaling $1.807 billion, primarily due to a contraction in the Asia-Pacific travel retail business and weak consumer demand [4][5][12]. Group 2: Strategic Initiatives - The company is implementing a "Profit Recovery and Growth Plan" (PRGP) to enhance gross margins, which increased to 75% despite the sales decline [4][13]. - Estée Lauder is focusing on structural changes and cost optimization to maintain profitability amid challenges such as weak demand and geopolitical risks [13][31]. - The group is accelerating consumer coverage by introducing new brands and products, such as "The Ordinary" in the Chinese market, and expanding its retail presence [25][31]. Group 3: Market Dynamics - The high-end beauty market in China is facing pressure from domestic brands and changing consumer preferences, leading to a decline in the premium segment's growth rate [29][30]. - The company is adapting its strategy to integrate travel retail with general market operations, reflecting the importance of the Chinese market in its global strategy [29][34]. - Estée Lauder's brands, including La Mer and Tom Ford, are experiencing varying degrees of sales performance, with La Mer achieving a 19.8% growth in early 2025 [17][20]. Group 4: Future Outlook - The CEO expressed confidence in restoring sales growth by fiscal year 2026, contingent on resolving tariff issues and aligning with current market trends [13][29]. - The company is committed to innovation and digital channel expansion to drive long-term growth, particularly in the high-end market [13][31][34].

Core Insights - Estée Lauder reported a 9.8% year-over-year decline in sales for Q3 FY2025, totaling $3.55 billion, with organic net sales down 3% excluding travel retail, an improvement from a 4% decline in Q2 [1] Group 1: Sales Performance - The company's global retail sales, excluding travel retail, showed sequential growth, driven by online channels achieving mid-single-digit organic sales growth [2] - In the Asia-Pacific region, organic net sales decreased by 1%, with mainland China achieving mid-single-digit growth, partially offsetting declines in South Korea and other areas [2] - The high-end fragrance brand Le Labo experienced strong double-digit growth, contributing to low single-digit growth for the overall high-end fragrance segment [3] Group 2: Market Share and Strategy - The company gained market share in key markets like China, with three out of the last four quarters showing increases in market share [3] - The CEO highlighted that all four major categories—skincare, makeup, fragrance, and hair care—saw market share increases in China, with at least eight brands, including La Mer and Tom Ford, experiencing growth [3] - The company is actively optimizing consumer coverage and entering new retail partnerships to enhance brand presence, as seen with The Ordinary's strong performance on platforms like Douyin and Tmall [3][4] Group 3: Innovation and Product Launches - New product launches, such as La Mer's Concentrated Repair Cream and Tom Ford's Lip Color, are aimed at transformative innovation and reaching a broader audience [4] - The company plans to maintain its innovation momentum in Q4 FY2025, building on successful product launches in China [4] Group 4: Operational Efficiency - The company is making significant progress in its Profit Recovery and Growth Plan (PRGP), streamlining 20% of middle management positions and achieving a 30% reduction in costs [5] - A new executive team structure has been implemented to enhance accountability and efficiency, with a focus on global strategy and execution [5] - The company is confident in restoring sales growth by FY2026, contingent on resolving certain environmental issues and continuing strategic adjustments in travel retail [5]