文 | 侃见财经 成功穿越周期，企业才能走得更远。 过去两年，全球化妆品行业遭遇了较大的挑战，由于市场环境的变化，曾经高溢价且吸流的热门行业， 核心关键词变成了"下滑"以及"亏损"。 在这种背景下，行业的龙头也没能抵抗住逆周期的"困境"。统计显示，2021年底至2025年中旬，全球化 妆品巨头雅诗兰黛市值最高跌幅超过了85%，市值蒸发超过了1100亿美元。值得注意的是，2025财年雅 诗兰黛还出现了亏损，亏损金额超过了11亿美金。 面对复杂的行业状况，雅诗兰黛开始积极调整企业架构。 三年多逆周期的对抗，雅诗兰黛终于走出了"谷底"，重回增长赛道。 根据统计，4月中旬至今，雅诗兰黛股价涨幅超过了120%，市值增长超过210亿美元。尽管其距离巅峰 时期依旧跌幅较大，但暴涨的股价已经证明，雅诗兰黛阶段性地走出了谷底，并且业绩方面也已经有了 积极且正面的反馈。 根据其此前发布的2026财年第一季度的财报，雅诗兰黛本季度净销售额34.81亿美元，上年同期为33.61 亿美元，同比增长4%；季度营业利润1.69亿美元，上年同期营业亏损1.21亿美元；季度归属公司的净利 润4700万美元，上年同期净亏损1.56亿美元；毛利率 ...

作为曾风靡一时的韩妆代表品牌之一，蒂佳婷也要被出售？近日，有消息称，雅诗兰黛集团正考虑出售 旗下韩妆品牌蒂佳婷，随即引发市场关注。对此，北京商报记者向雅诗兰黛方面进行求证，但截至发稿 未收到回应。 值得注意的是，在蒂佳婷之前，同属雅诗兰黛集团的Too Faced、Smashbox等品牌也相继传出将被出售 的消息。与本次一样，雅诗兰黛对于市场消息均保持不回应的态度，但在业界看来，上述消息的传出并 非空穴来风。在面临业绩下滑和愈发激烈的市场竞争时，对于雅诗兰黛来说，走下坡路的品牌似乎已无 继续持有的必要，将有限的资源用来支持、投资更具增长潜力的品牌，或许是更好的选择。 细分来看，2025年雅诗兰黛多业务部门收入下滑。其中，皮肤护理业务和头皮护理业务收入较上年同期 分别下滑12%和10%；彩妆业务收入下跌6%。从营业利润来看，彩妆、香水、头皮护理业务均陷入亏 损，其中彩妆和香水业务更是由盈转亏。而盈利的皮肤护理业务，营业利润同比下滑22%。与此同时， 雅诗兰黛在财报提及Estée Lauder和La Mer两大核心品牌的下滑拖累了业绩。 2024财年的雅诗兰黛同样不乐观。这一年，雅诗兰黛净销售额下滑2%至156.1 ...

蒂佳婷"失宠" 蒂佳婷成立于2004年的韩国首尔，早期凭借"医美后可用"的定位和创新产品迅速走红市场。2008年，蒂佳婷在纽约开设首家精品店，开启国际化布局。2011 年，蒂佳婷通过与丝芙兰的合作正式进入美国市场，初期仅于10家门店销售两款BB霜，随后迅速扩展至全球丝芙兰渠道，销售约50款产品。2013年，蒂佳 婷品牌进入中国市场，入驻丝芙兰门店及官网；2024年正式入驻屈臣氏。彼时，正是韩剧、韩妆风靡的时代，蒂佳婷也乘着这股热潮在此后的多年里创造了 属于自己的辉煌。 雅诗兰黛与蒂佳婷的结缘在2015年。这一年，雅诗兰黛收购蒂佳婷母公司Have & Be约三分之一的股份。根据公开数据，此时蒂佳婷年度销售额为863亿韩 元。此后蒂佳婷进入快速增长期，至2018年，其年度销售额已增长至4898亿韩元，较三年前提升超过5倍。基于蒂佳婷的高速增长，2019年，雅诗兰黛集团 以约11亿美元收购Have & Be剩余股份，实现对蒂佳婷的全资控股。根据公开数据，2019年"双11"，蒂佳婷曾单店销售额突破1亿元，成功进入天猫"双 11"的"亿元俱乐部"。2020财年上半年拉动约1%的净销售额增长。在当时，对于雅诗兰黛而言， ...

Core Insights - Estée Lauder Group participated in the 8th China International Import Expo with the theme "Reinventing Beauty, Embracing a Flourishing Future" [1] - The company showcased over 100 new products across various categories including skincare, makeup, and fragrance, with more than ten products making their debut [1] - A significant procurement intention order worth $480 million was signed between Estée Lauder (Shanghai) Trading Co., Ltd. and Estée Lauder International, Inc. on the opening morning of the expo [1] Company Strategy - The CEO of Estée Lauder Group's China region emphasized that the expo serves as a strong bridge connecting the company with Chinese consumers and is a vital platform for implementing the company's strategic vision of "Reinventing Beauty" [1] - The Chinese market is recognized as a crucial engine for the company's business development, with a long-term positive outlook [1] - The company plans to leverage the expo to deepen local research and technological innovation, aiming to provide products and services that better meet the needs of Chinese consumers [1]

Core Viewpoint - Estee Lauder has reported a return to growth in its organic sales, driven by a recovery in the Chinese mainland market and an increase in travel retail business, following five consecutive quarters of declining net sales [2][3]. Group 1: Financial Performance - In the first quarter of fiscal year 2026, Estee Lauder's net sales reached $3.48 billion, with organic net sales growing by 3%. The company reported a net profit of $47 million, a significant turnaround from a loss of $156 million in the same period last year [2]. - The Chinese mainland market emerged as the fastest-growing region for Estee Lauder, with net sales of $530 million, reflecting a year-on-year increase of 9% [5]. - The company's overall sales performance showed a positive trend, with the Americas region contributing the largest share at 33.7%, followed by the EUEM region at 25.9%, Asia-Pacific at 25%, and the Chinese mainland at approximately 15.4% [5]. Group 2: Market Dynamics - The growth in the Chinese mainland market is attributed to strong performance in the fragrance category and effective inventory optimization, with both online and offline channels showing positive results [6][9]. - Estee Lauder's CEO expressed satisfaction with the growth in market share across its entire brand portfolio, indicating that the growth is not limited to a few brands but is widespread [3]. - The company has implemented a significant operational transformation strategy called "Reimagining Beauty," aimed at restructuring, optimizing operations, and increasing investment to drive sales growth [3]. Group 3: Brand and Product Strategy - Estee Lauder's high-end beauty segment has seen positive retail sales growth, with seven brands achieving double-digit growth, particularly the high-end fragrance brand Le Labo, which has expanded its presence in the Chinese market [9][10]. - The sales of fragrances reached $721 million, marking a 14% year-on-year increase, the highest growth rate in nearly three fiscal years [9]. - The restructuring of the brand lineup in the Chinese mainland market has led to a focus on high-margin products, with a notable shift towards expanding the fragrance category [10]. Group 4: Future Outlook - The management anticipates positive sales performance in the first half of fiscal year 2026, driven by the recovery in global travel retail and the Chinese market [11]. - The company has observed a resurgence in consumer confidence, particularly in the travel retail sector, which is expected to contribute to sales growth during key shopping periods [11].

Core Insights - Estée Lauder has shown signs of recovery in its performance, particularly in the China market and travel retail, which had previously been under pressure [1][4] - The company reported a net sales of $3.48 billion for Q1 of fiscal year 2026, marking a 3% organic sales growth and a net profit of $47 million, a turnaround from a loss of $156 million in the same period last year [1][2] Group 1: Financial Performance - The latest financial report indicates that Estée Lauder has ended five consecutive quarters of declining net sales, with a significant recovery in the China market contributing to this growth [1][4] - The China market is now the fastest-growing region for Estée Lauder, with net sales reaching $530 million, a 9% year-over-year increase [3][4] - The company has restructured its sales regions, now reporting China as an independent region, which reflects its growing importance in the overall business strategy [3][4] Group 2: Strategic Initiatives - In February, Estée Lauder announced a major operational transformation strategy called "Reimagining Beauty," aimed at restructuring, optimizing operations, and increasing investments to drive sales growth [2][4] - The company has focused on high-margin products, particularly in the fragrance category, which saw a 14% increase in sales, contributing to the overall positive performance [6][7] Group 3: Market Dynamics - The recovery in the China market is attributed to strong performance in the fragrance category and effective inventory management, with both online and offline channels showing growth [4][6] - Estée Lauder's management has noted a significant change in its brand lineup in China, with a shift towards high-end fragrance brands, indicating a strategic pivot to capture higher-margin opportunities [7][8] - The company anticipates continued positive sales performance in the second quarter, driven by key shopping events and a recovery in consumer confidence [7][8]

Core Insights - Estée Lauder Companies reported a 3% organic sales growth in Q1 of fiscal year 2026, a significant recovery compared to a 13% decline in the previous quarter [1] - The company's net sales increased by 4% to $3.5 billion, with organic net sales also growing by 3% [1] - Gross margin improved by 100 basis points from 72.4% to 73.4%, driven by profit recovery and efficiency improvements [1] Financial Performance - Operating margin reached 4.9%, a notable improvement from -3.6% in the same period last year [1] - Adjusted operating margin increased by 300 basis points from 4.3% to 7.3%, attributed to profit recovery and growth initiatives [1] Market Performance - The Asia-Pacific region achieved a 9% organic net sales growth, driven by strong performance in the fragrance category and inventory optimization [2] - The mainland China market saw a 9% increase, with all categories gaining market share, particularly brands like La Mer, Le Labo, and Tom Ford [2] - Growth in mainland China was supported by innovative products and targeted marketing activities that enhanced online sales [2] Strategic Outlook - Fiscal year 2026 is positioned as a transformative year for the company, with an outlook of organic net sales growth expected to be flat to 3% [2] - Adjusted operating margin is projected to be between 9.4% and 9.9% for the full fiscal year [2] - The CEO emphasized the positive momentum from operational changes and the company's confidence in achieving its fiscal year 2026 outlook [2]

Core Viewpoint - Estée Lauder anticipates a return to growth in fiscal year 2026, contingent upon finding new brands to attract younger consumers [1] Group 1: Strategic Changes - CEO Stéphane de La Faverie emphasizes a strategic overhaul to focus on high-return opportunities, marking a departure from family management [1][2] - The "Beauty Reimagined" plan aims to streamline company structure, accelerate innovation, and enhance consumer focus [2] - Significant layoffs have occurred, with 7,000 employees cut globally, including 20% of management, to eliminate redundancy and simplify operations [2] Group 2: Brand Portfolio and Acquisitions - Estée Lauder owns 25 brands, primarily acquired and positioned as high-end, with underperforming hair and certain makeup brands likely to be sold [3] - The company is considering acquisitions of affordable brands to diversify its product price range, although specific plans will not be disclosed soon [3] - Estée Lauder is expanding its distribution channels, including launching eight brands on Amazon's "Luxury Beauty" channel and engaging in TikTok marketing [3] Group 3: Market Trends and Consumer Engagement - The company is responding to the "ingredient-focused" trend in beauty, initially cautious but now adapting its marketing strategies [4] - The Ordinary, a brand under Estée Lauder, has been a significant driver of organic sales growth globally [4] - La Mer, a high-end skincare brand, is collaborating with The Salk Institute to enhance its scientific credibility and market positioning [5] Group 4: Industry Challenges - The beauty industry faces challenges in retaining younger consumers, with social media accelerating shifts in beauty trends [6] - Increased pricing competition from online platforms adds pressure on brands to lower prices to attract consumers [6]

Core Insights - Estée Lauder is expected to return to growth in fiscal year 2026, contingent upon finding new brands to attract younger consumers [3] - The company is undergoing significant strategic reforms under CEO Stéphane de La Faverie, who emphasizes a focus on high-return opportunities and a streamlined organizational structure [4][5] Group 1: Strategic Changes - Stéphane de La Faverie has initiated a major strategic reform called "Beauty Reimagined," aimed at revitalizing the company through structural simplification and increased innovation speed [4] - The company has eliminated the position of "International Business President" and laid off approximately 7,000 employees globally, including 20% of management [4][5] - Estée Lauder has restructured its brand divisions into skincare and makeup categories, which is expected to enhance targeted marketing efforts [4][5] Group 2: Brand Portfolio and Acquisitions - Estée Lauder owns 25 brands, primarily acquired and positioned in the high-end market, with underperforming hair and certain makeup brands likely to be sold [5] - The company is considering acquiring affordable brands to expand its product price range, although specific acquisition plans will not be announced soon [5] - Estée Lauder is also looking to enhance its brand portfolio by acquiring more fragrance licenses, currently holding only one [5] Group 3: Market Adaptation - The company has accelerated the expansion of various online and offline distribution channels, including launching eight brands on Amazon's "Luxury Beauty" channel [5] - Estée Lauder is responding to the "ingredient-focused" beauty trend by promoting its high-end skincare brand La Mer through scientific collaborations, such as with the Salk Institute [6][7] - The collaboration with the Salk Institute aims to explore mitochondrial function and cellular aging, which could enhance the brand's market positioning [6][7] Group 4: Industry Challenges - Estée Lauder faces challenges similar to other beauty companies that thrived in the 70s and 80s, struggling to retain teenage consumers amid rapid market changes driven by social media [7][8] - The increasing discounting on online platforms intensifies pricing competition, adding pressure on brands that seek to lower prices to gain consumer favor [7][8]

Core Insights - Shanghai has become a strategic choice for international brands amid global economic challenges, attracting foreign investment and prompting local companies to transform and adapt [1][2] Group 1: Market Trends - Consumer demand is shifting towards rationality, with a focus on intrinsic product quality and actual service value [2] - The competition landscape is evolving from mere scale expansion to a "value creation" competition, emphasizing who can deliver more value to consumers [2] - From January to May this year, Shanghai attracted 364 new stores, including 10 global and Asian flagship stores, indicating strong strategic investment from well-known brands [2] Group 2: Company Initiatives - IKEA has repositioned its brand in China to focus on emotional value in home living and is actively engaging in local initiatives, including a new exhibition and affordable product offerings [2][3] - Ingka Group launched a shared workspace, Hej!Workshop, in Shanghai, catering to the growing demand for flexible office solutions post-pandemic [3] - Estée Lauder is committed to its "Reinventing Beauty" strategy, aiming to increase market share in high-end beauty sectors in China, Japan, and the U.S. by the second half of fiscal 2025 [3][4] Group 3: Economic Indicators - Shanghai's retail sales of consumer goods reached 826.04 billion yuan in the first half of the year, reflecting a year-on-year growth of 1.7% [5] - The food and beverage sector is adapting to economic challenges, with brands like KFC launching smaller, more efficient store formats focused on takeout and delivery [5] Group 4: Foreign Investment - Companies like Swire Coca-Cola express intentions to increase investments in China, citing the country's high-level opening policies as a growth opportunity [6] - Swire Coca-Cola's new factory in Suzhou and a smart green production base in the Greater Bay Area are set to commence operations next year, with significant investments in expansion projects [6] Group 5: Industry Growth Projections - The global perfume market is expected to grow at a steady rate of 4%-6% over the next four years, with China's market projected to reach 24.9 billion yuan by 2024 and exceed 33.9 billion yuan by 2028, reflecting a compound annual growth rate of 8% [6][7] Group 6: Institutional Support - Shanghai's unique advantages include an open institutional environment and a strong consumer base, with nearly 1,000 multinational company headquarters contributing to a vibrant economic ecosystem [8] - The city has introduced policies to support the launch of new products, including a "white list" system for expedited approvals and financial incentives for high-profile store openings [8][9]