Core Insights - The clothing industry is experiencing unprecedented price transparency due to intense competition among e-commerce platforms, leading to a price war that affects many retailers [2] - Offline women's clothing stores are struggling during the off-season, with many resorting to significant discounts to attract customers [3][6] Group 1: Market Conditions - The current off-season has forced retailers to offer early discounts on summer collections, with some items marked down to half price as early as late June [3] - Retailers are seeing a decline in foot traffic, with some stores reporting very few customers during peak hours [3][6] Group 2: Consumer Behavior - Customers are increasingly hesitant to shop online due to sizing issues and the disparity between online representations and actual fit [5] - There is a growing preference for the in-store shopping experience, where customers can try on clothes and assess quality firsthand [5][6] Group 3: Competitive Landscape - The proliferation of imitation designs and transparent pricing has made it difficult for retailers to maintain profit margins [6][7] - Many retailers rely heavily on repeat customers to sustain sales during the off-season, with some reporting that loyal customers account for a significant portion of their sales [6][11] Group 4: Strategies for Survival - Retailers are exploring social media and short video platforms to attract local customers and enhance visibility [7][11] - Maintaining quality and offering unique designs are seen as essential strategies for standing out in a crowded market [7][11]