Core Insights - The article highlights the conflict between live-streaming e-commerce platforms and manufacturing industries, where increased online sales lead to higher losses for manufacturers due to high return rates [1][2][3] Group 1: Manufacturing Challenges - Many manufacturers face a paradox where increased sales through live-streaming result in greater losses, as seen in a case where the cost of returns exceeds the profit from sales [1][2] - A clothing company calculated that the cost of returns can reach 20 to 32 yuan per item, factoring in shipping, depreciation, and handling costs, leading to a significant financial burden on manufacturers [2] - The high return rates reflect a fundamental conflict in business logic, with e-commerce platforms focusing on user engagement and conversion rates, while manufacturers prioritize cash flow and profit margins [2][3] Group 2: Impact of Platform Rules - Manufacturers are forced to allocate a portion of their costs as "refund reserves" during product design, impacting material selection and production quality [3] - The algorithmic nature of e-commerce platforms tends to favor high-commission items that may not represent the manufacturers' best products, leading to resource misallocation [3] Group 3: Supply Chain Resilience - The article suggests that enhancing supply chain resilience is essential for manufacturers to cope with market challenges and improve their operational efficiency [4] - A collaborative supply chain model between e-commerce platforms and manufacturers is proposed to reduce return rates and foster healthy competition in terms of product quality and pricing [4] Group 4: Policy Support - The Chinese government is taking steps to strengthen supply chain resilience, as highlighted in the recent policy decisions aimed at enhancing industrial safety and efficiency [5] - The focus on innovation within the supply chain is seen as a pathway for manufacturers to achieve high-quality development amidst the challenges posed by the e-commerce landscape [5]