Core Insights - The strategic transformation of Lek Electric (603355) is yielding performance dividends, with revenue and net profit both achieving double-digit growth in 2024 [2][3] - The company's revenue from "motors, precision components for new energy vehicles, and other components" has increased to 40%, up approximately 10 percentage points from 2022, becoming a new growth engine [2][3] Financial Performance - In 2024, Lek Electric reported a revenue of 9.765 billion yuan, a year-on-year increase of 11.06%, and a net profit attributable to shareholders of 1.23 billion yuan, up 10.17% year-on-year [3] - The revenue composition shifted from 68.7% for "cleaning health appliances and gardening tools" and 29.8% for "motors and precision components" in 2022 to 58% and 40% respectively in 2024 [3] Business Transformation - The company is transitioning from ODM/OEM to ODM, OEM, and OBM models, optimizing its business structure [3] - The share of low-margin OEM business has decreased to below 20%, while high-margin ODM/OBM business has increased to over 40% [3] Market Challenges - The domestic market is experiencing a decline in consumer spending and increased competition, leading to a drop in sales revenue for Lek Electric's own brand [4] - The core components business, particularly automotive parts and motors, is emerging as a new high-margin core business, expected to become a second growth curve [4] Industry Dynamics - The vacuum cleaner segment is facing market contraction due to the rise of robotic and washing machines, with vacuum cleaner market size at 5.6 billion yuan compared to 19.36 billion yuan for robotic vacuums and 14.09 billion yuan for washing machines in 2024 [5][6] - The penetration rates for cleaning appliances show that vacuum cleaners are being overshadowed by newer technologies, leading to a shrinking market share [5][6] International Operations - Lek Electric's overseas revenue reached 6.84 billion yuan, accounting for 70% of total revenue, making it vulnerable to international trade challenges [7][8] - The company has been proactive in addressing trade tensions by establishing production bases in Southeast Asia, enhancing its competitive edge in pricing [8][9]